the brand me

31
The brand ME! Jan Krans & Max Janssen

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De kern van deze workshop is hoe je sociale media kunt inzetten om je digitale identiteit vorm te geven, te ondersteunen en te versterken.

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Page 1: The brand ME

The

brand

ME!

Jan Krans & Max Janssen

Page 2: The brand ME
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© 2009 Awareness CONFIDENTIAL

Social Media Growth

In 2008

Social Media Growth

In 2008

Page 10: The brand ME

Growth in 2008Growth in 2008

150M150M usersusers

170170 countriescountries

700M700M Photos uploaded monthlyPhotos uploaded monthly

Page 11: The brand ME

© 2009 Awareness CONFIDENTIAL

Growth in 2008Growth in 2008

1.2B1.2B Tweets so farTweets so far

4.4M4.4M Unique monthly visitorsUnique monthly visitors

Page 12: The brand ME

© 2009 Awareness CONFIDENTIAL

New blogs in 2008New blogs in 2008

77%77% Of web users read blogsOf web users read blogs

1M1M Posts are written dailyPosts are written daily

95%95% of reporters have blogsof reporters have blogs

Page 13: The brand ME

© 2009 Awareness CONFIDENTIAL

30.1M30.1M UsersUsers

Images uploadedImages uploaded3B3B100M100M Videos viewed dailyVideos viewed daily

91%91% Growth in 2008Growth in 2008

59M59M Monthly usersMonthly users

Page 14: The brand ME

© 2008 Awareness CONFIDENTIAL

6M6MFacebook fansFacebook fans

350K350KTwitter followersTwitter followers

$500M+$500M+Funds raised through the webFunds raised through the web

Page 15: The brand ME

© 2008 Awareness CONFIDENTIAL

Page 16: The brand ME

Consumers have adopted

social media.

Consumers have adoptedConsumers have adopted

social media.social media.

How are you adopting?How are you adopting?How are you adopting?

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You are the brand!

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Where

do YOU

stand?