Business Card

DO’s &

DON’Ts

Part 1:

DESIGN & PRINTING

Skills Series:

Business Card is your micro resume.

Your Business Card is the main way of reaching you,

after networking events.

It is one of your tools to start business.

Business Card is one of the main tools in your Personal

Branding.

Business Card implies professionalism , when used the

right way.

Since the moment you decided, to start your career, start having your own Business Card- even if not working ..yet.

A) Essentials : YOUR DATA

Your name

Your contacts information:

Direct Telephone / mobile (

add country code- your card

may travel abroad)

Email ( this is a double

security for being contacted )

What you DO: Job Title – Your mission

in life

Reference : Cards illustrated from the book : The Best of the Best Business Card design

A) YOUR DATA continued :

Optional:

Personal professional photo ( some

find this very important especially after

a big networking event, with many

faces and names )

QR for easy save to smart phones

•If you are working :

B) Entity you work for :

Name of the company/

organization

Logo – of the company

Address – of the company

(Website, mailing address)

Reference : Cards illustrated from the book : The Best of the Best Business Card design

Don’t add before your name :

(Mr. Mrs. Ms.)

Only Exception , when you have a

common name for males &

females

You can use educational

degrees like : PHD, CMA, MBA ..,

following your name.

Reference : Cards illustrated from the book : The Best of the Best Business Card design

- Design

*Reference : Cards illustrated from the book : The Best of the Best Business Card design

Standard size for the business cards

is : 85 × 55 mm

Normal rule : 2/3 for data (55x55mm)

& 1/3 for logo of company

Don’t make it too big or too small than

the normal size, to fit easily in pockets /

card folders

.

Reference : Cards illustrated from the book : The Best of the Best Business Card design

Brand yourself through your

business card make it

impressive &

easily recognized by: colors,

special designs / die-cut , type

of paper.

Let the design reflect your

brand

Reference : Cards illustrated from the book : The Best of the Best Business Card design

Make sure to have a clear

area in your business card

that is free for other’s to take

notes.

General rule : dark fonts

over light background is best

and readable for most

people.

Reference : Cards illustrated from the book : The Best of the Best Business Card design

Avoid funny , very decorative,

font.

Very thin fonts also, would be

unreadable

Reference : Cards illustrated from the book : The Best of the Best Business Card design

Make sure to have a clear area in your

business card that is free for other’s to

take notes.

General rule : dark fonts over light

background is best and readable for

most people.

Avoid funny , very decorative fonts

Very thin fonts would be unreadable

Reference : Cards illustrated from the book : The Best of the Best Business Card design

Standard size for the

business cards is : 85 × 55 mm

You can use a die-cut (

rounded edges is better than

pointed)– but consult the

printing house , as it would be

very difficult to handle and

affect negatively your image..

Reference : Cards illustrated from the book : The Best of the Best Business Card design

you can also have special material

(recycled paper, wood..metals..etc)

When choosing the printing paper ,

avoid cheap ones, it is your image.

When printing: don’t use UV or

Cellophane, this will make it hard for

pen writing.

Outlined font, would get hazy at

printing, avoid it.

* Reference : Cards illustrated from the book : The Best of the Best Business Card design

Now you are ready to have your Business Card, , with

your Career objective set in mind, you know your

Personal Branding attributes , and ready to

communicate and brief the designer & print house of

your main outline for your Business Card design &

Printing. Read The Evolver’s :The Principles of

Business Cards – Part 2 – Etiquette , to be able to use

professionally this important tool of Personal Branding

: Your Business Card.

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