the business of green meetings, midori connolly, ceo, pulse staging and events, platinum speaker for...
DESCRIPTION
Presentation on Green Meetings given at InfoComm Power of AV for Meeting Planners, AV Week 2010, Washington, D.C.TRANSCRIPT
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THE BUSINESS OF GREEN MEETINGS
Midori Connolly, Chief AVGirl
Power of AV Week
Grandpa Bob’s RanchSalmon, ID
Wednesday, October 20, 2010
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Midori Means Green
Wednesday, October 20, 2010
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1.Transition from “green” to “sustainable”
2. Adapt Strategic Measurement Skills
3. Evaluate and Deliver ROI
OUR GOALS TODAY
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Wednesday, October 20, 2010
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Wednesday, October 20, 2010
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OUR RULES?
Open Mind
Share the Floor
Co-Create
Share the Love!
#GreenMeetings #eventprofsWednesday, October 20, 2010
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LET’S MEET YOU!
Name
Company
Favorite Green Resource/Service/Nonprofit/Property
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Planet
People
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People & Planet
Profit
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#GreenMeetings #eventprofsWednesday, October 20, 2010
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Before all, a business is beholden to its shareholders and only its shareholders.
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#GreenMeetings #eventprofsWednesday, October 20, 2010
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Wednesday, October 20, 2010
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BONDURANT’S “EXECUTIVE SPEAK”
Brief
CompellingData-Driven
Results-Oriented
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SUSTAINABILITY FOCUSED
Three months: 10%
Six months: 15%
= $650 million market capitalization per company
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Best-in-Class are 52% more likely to use sustainability to guide major portions of their corporate strategy.
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WHY DO SUSTAINABILITY INITIATIVES FAIL?
1.Missing connection to Business Objectives/Strategy/Competencies
2.Evaluative vs. Qualitative
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HOW DOES SUSTAINABILITY BECOME STRATEGIC?
Step 1:
Objectives and Goals
Step 2:
Stop Evaluating and Start Measuring
Step 3:
Report ROI
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Energy Efficiency
Sustainable Materials
and Waste
Management
Supply Chain
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CAN YOU NAME YOUR GOALS?
Do you know your mission statement?
Top Goals for:
Organization
Department
Meetings Program
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Fairware Promotional Products Ltd.www.fairware.ca
@Fairewarepromo
FAIRWARE ALERT!!
Wednesday, October 20, 2010
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Wednesday, October 20, 2010
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STEP TWO:MEASUREMENT AND KPI
Metrics
3-5 Metrics
Key Performance Indicators
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Objective KPIKPI How Met
4) To provide a carbon offset that supplies renewable energies, offsetting some of the carbon footprint of the event
To provide a carbon offset that at least 40% of delegates use
Carbon offset was supplied. 35% of paying delegates registeredCarbon offset was supplied. 35% of paying delegates registered
5) To create a medium to give back to or interact with the Torino/Italia community through an on-site community project/activity
To create and promote an on-site project with at least 5% of delegates participating
6% of paying delegates signed up for the event (although fewer shoed up on site)
6% of paying delegates signed up for the event (although fewer shoed up on site)
6) To raise awareness and provide education on sustainability within the Italian meetings and events industry
Provide at least four sessions on sustainability at conference
An entire sustainability track was offered, with 6 sessions being offered An entire sustainability track was offered, with 6 sessions being offered
Wednesday, October 20, 2010
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MEASUREMENT SPREADSHEET
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STEP THREE:ROI
ROI
Three Categories
Performance Score
Relativity Score
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Objective KPIKPI How Met
4) To provide a carbon offset that supplies renewable energies, offsetting some of the carbon footprint of the event
To provide a carbon offset that at least 40% of delegates use
Carbon offset was supplied. 35% of paying delegates registeredCarbon offset was supplied. 35% of paying delegates registered
Performance Score? 9/10 = 90%Relativity Score? 4/10 = 40%Weighted Score? 36%
Assumption: A Primary MPI Goal is Education
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Objective KPIKPI How Met
6) To raise awareness and provide education on sustainability within the Italian meetings and events industry
Provide at least four sessions on sustainability at conference
An entire sustainability track was offered, with 6 sessions being offered An entire sustainability track was offered, with 6 sessions being offered
Assumption: A Primary MPI Goal is Education
Performance Score? 10/10 = 100%Relativity Score? 10/10 = 100%Weighted Score? 100%
Wednesday, October 20, 2010
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MEASUREMENT SPREADSHEET
Wednesday, October 20, 2010
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Maturity Matrix:From Compliance to Strategy!
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ARE YOU READY TO “GET STRATEGIC WITH IT”?!
Wednesday, October 20, 2010
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C’MON, GET STRATEGIC WITH IT!
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APPLICATION1. Name one Sustainability Objective for your next event
- Make it UNIQUE to you!
2. How will you measure it?
- KPI/Benchmarks
3. Think about how you would report and score your ROI?
- Categorize Returns (3 pillars)- Overall Performance- Relativity Score
Wednesday, October 20, 2010
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SHARING
Wednesday, October 20, 2010
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Fairware Promotional Products Ltd.www.fairware.ca
@Fairewarepromo
FAIRWARE ALERT!!
Wednesday, October 20, 2010
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!
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Fairware Promotional Products Ltd.www.fairware.ca
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SPECIAL THANKS!
Wednesday, October 20, 2010
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The GMIC is the leading global community for
sustainability education, research, policy and
standards for the meetings and event
industry
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Our Mantra
Sustainability is our VisionCorporate Responsibility is our Obligation
Green Meetings are our Strategy.
Wednesday, October 20, 2010
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Come Join Us
TAMARA KENNEDY-HILLEXECUTIVE DIRECTORGREEN MEETINGS INDUSTRY [email protected]
WWW.GREENMEETINGS.INFO
ANNUAL SUSTAINABLE MEETINGS CONFERENCE: GAME ON!February 20-23, 2011
Portland, OR DoubleTree Portland
Wednesday, October 20, 2010
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With gratitude.
Speaking, Training, ConversationMidori Connolly, Chief [email protected]@GreenA_V
Within the characters for thanks and feelings
are embedded the symbols for heart and speech.From the heart, with
feeling, I express my gratitude.
Wednesday, October 20, 2010