Canadian Association of Singapore, Level 25, North Tower, One Raffles Quay, Singapore, 048583 Phone: +65-6622-5485 | Fax: +65-6622-5999 | General: info@canadians.org.sg

THE CANADIAN ASSOCIATION

OF SINGAPORE

Moraine Lake, Lake Louise, Alberta, Canada

ADVERTISING KIT 2017

INTRODUCTION

The Canadian Association of Singapore (CAS) was first established 68 years ago in 1949 with a goal to connect Canadian expatriates in Singapore. As a registered society in Singapore, CAS is proud to host premier fundraising events such as the

Annual Gala Dinner and the Canadian Thanksgiving Dinner, which have raised hundreds of thousands of dollars for local charities over the years. With 700+ active members, CAS continues to grow and foster strong relations with the local community.

The Maple Leaf Times (MLT) The MLT is the leading Canadian publication in Singapore and has been in print for over 20 years. It is currently published in A5, full color 8 times annually including 2 combined issues (December-January Winter Edition and May-June-July-August Summer Edition) during our popular holiday months. The MLT has an estimated readership of 1000+ and aims to connect with over 6,000 Canadians residing in Singapore. Our readership is an audience that cannot be ignored. They include: • An educated mix of expatriates and

Singaporeans • Frequent leisure and business travelers who

fly on major international airlines several times a year - and as far as North America

• Senior level management and executives who are high-earners and spenders

• Inclined to stay at 4 and 5-star hotels that have established frequent stay reward programs

• Have relocated internationally several times The MLT is delivered directly to its members (February, March, April, Summer Edition, September, October, November and Winter Edition) and can also be found at: • The High Commission of Canada offices in

Singapore • The Canadian International School

campuses and libraries • The Singapore American School • The American Club • Stamford American International School • German European School Singapore –

International School • ISS International School • United World College • One World International School • Expat Insurance offices • Crown Worldwide Services • CS-Mobility (Relocation services)

Advertisement pricing in the MLT:

Size Artwork Specs Rate

Full page

Text area: 210mm(h) x 148mm (w)

Trimmed size: 210mm (h) x 148mm (w)

Bleed size: 216mm (h) x 154mm(w)

+OBC: S$1200 IFC: Reserved IBC: Reserved FP: S$800

Half page Horizontal

Text area:

105mm (h) x 148mm (w)

Trimmed size: 102mm (h) x 148mm (w)

Bleed size: 108mm (h) x 154mm (w)

HP: S$600

Half page Vertical

Text area: 210mm (h) x 74mm (w)

HP: S$600

Trimmed size: 210mm (h) 72mm (w)

Bleed Size: 216mm (h) x 78mm (w)

Quarter page

Trimmed Size: 100mm (h) x 69mm (w)

QP: S$400

+Note: OBC: Outside Back Cover, IFC: Inside Front Cover, IBC: Inside Back Cover, FP: Full page, HP: Half Page, QP: Quarter page Reproduction Materials: Artwork in softcopy. PDF, TIFF format with minimum 300dpi (high resolution)

www.canadians.org.sg Google Analytics statistics Received 11,901 visits from 79 countries for the period February 1, 2016 to May 31, 2016. 28,983 total page views – including Singapore: 10,373 visits; Canada: 340 visits; Malaysia: 186 visits; US: 186 visits; United Kingdom: 69 visits; Indonesia: 64 visits; Brazil: 60; HK: 48 visits. Site visits

How Visitors access our website

Website Advertisements Take advantage of our volume page views and maximize your company’s exposure thru the designated ad boxes on our home page. A 3-month ad lease is only $2,800. E-blast E-blast your exclusive events and promotions to our email database of 1500+ emails and reach out to individuals both in Singapore and abroad. Single e-blasts start at $500 and bulk e-blast packages are discounted. *CAS uses MailChimp platform for EDMs Annual Event Calendar Join us at our fundraising events – as a guest and a sponsor. • Sunday February 26, 2017

Terry Fox Run Singapore (cancer research) Bedok Reservoir (3,500 participants in 2016)

• Saturday April 22, 2017 The 68th Annual Glorious & Free Gala Dinner Westin Singapore (200+ guests) *Our Annual sponsor package can include a corporate table at this event.

• October 2017 Canadian Thanksgiving Dinner Venue - TBD (200 guests – children & adults)

• Wine tasting events, Quiz Nights and more! General Enquiry Thank you for your interest in the Canadian Association of Singapore. We look forward to partnering with you. Please contact us with your questions and ideas: info@canadians.org.sg.