The Channel Challenges of UC

Unified Communications (UC)

Why Focus SMALL- AND MEDIUM-SIZED BUSINESSES (SMBs)?

Small business sector introduces all sorts of complications that are not present in enterprise use of UC.

An enterprise environment is characterized by experts on both the channel and buyer side, specialized in UC and are as knowledgeable as their counterpart on the channel side.

This is not true on the SMB side, unless that firm hires

a consultant.

Don’t have as much expertise in the intricacies of UC as enterprises.

Don’t know what they need. Vendors who gain their trust can help them turn these vague notions into concrete goals and benefit in the process.

Challenges for SMB’s in UC

Rules for SMB category

Tremendous amount of money

Cost per sale will be higher

This is an attractive option to SMB’s because it eliminates two of the significant obstacles for

SMB’s:• High entry level (capex) costs • Lack of on-staff expertise

Why Cloud for SMB’s?

UC and UC&C can be achieved via Smartphones Tablets Other devices using social media

Proliferation of sophisticated devices

Eroding the line between general workplace communications devices and specific UC tools.

All of these changes, in some way be seen as beneficial to SMB’s.

Channel companies must react to these changes..

ConclusionConclusion

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