the chinese internet
TRANSCRIPT
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Google Confidential and Proprietary
1
The Chinese Internet
Kai-Fu LeeVice President, Google Inc., President, Google Greater China
June 10, 2009
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The China Internet in Perspective…
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Overview
Data Source: CNNIC
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Usage Differences between China & US
Data Source: CNNIC, iResearch & www.pewinternet.org
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Differences in User Demographics
% New users each year: China 25%, US 3%
Average age: China 25 Average age: US 42
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Internet Cafe
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Greater Reliance on Internet
VS
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Exploring Users
They look, click, but they don’t like to type.They look, click, but they don’t like to type.
10 sec. spent on result page 30-60 sec. spent on result page
American UsersAmerican Users Chinese UsersChinese Users
Eye Tracking Results
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Ecommerce
Lack of Trust
Very Few Credit Cards
Escrow Payment
Bicycle Delivery
IM Micro Payment
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Entertainment Centric & Busy Pages
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Top 10 Chinese Internet Companies…
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Online Gaming
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Music
Free & LegalFree & Legal
Unlicensed musicUnlicensed music
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Video
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P2P
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Social Network Service
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Mobility
January 7th, 2009 3G license issued to:
• CMCC (TDS-CDMA)
• CUTC (WCDMA)
• CT (CDMA2000)
January 7th, 2009 3G license issued to:
• CMCC (TDS-CDMA)
• CUTC (WCDMA)
• CT (CDMA2000)
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Blog
•162M users has personal blogs
•Visits of Xu’s blog: 238M
980K Visits
7K+ Replies
980K Visits
7K+ Replies
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Human Search
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Internet in Earthquake
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The Chinese Internet…
Inherited from global internet,Inherited from global internet,
Injected local characteristics,Injected local characteristics,
is changing China!is changing China!
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Thank You!