the client experience
TRANSCRIPT
The Client Experience
Scale your photo & video needs with technology across Asia & ROW
“Beautiful photos & videos for your local
campaigns in 24 hrs”
Asia’s First Online Platform for
On Demand Branded Photo Shoots &
Asian Stock Photos
B2B
Problem
1. Commissioned photo shoots (tedious manual process, expensive & 2 – 3 months turn around time)
2. Social media/Digital marketing campaigns need quick & low cost photos & videos
3. Lack of Asian Stock Photos and videos to localize marketing & social media campaigns
4. User generated content (lack of quality and consistency)
Current manual & tedious process for creation of visual content aren’t good enough
Good-by Manual process ! Hello Online Tech Platform – New process saves time & money
1. Tech platform – Online Platform for On demand photo/video shoots & Marketplace for Asian Stock Photos
2. Match best photographers with right projects through AI and Machine learning to speed up scalability of photo production
3. Asian and worldwide network of photographers & videographers available within 24 hrs (over 10,000 photo/videographers)
SOLUTION
Why customers chose Klaud9
1. 60% reduction in production costs for brands
2. Scale On demand Branded Photo shoots within 24 hrs across the region
3. Eliminate manual processes through Technology
4. Extensive network of 10,000 photo/videographers across the region & worldwide
5. Usage rights: Worldwide, exclusive, perpetuity
Target market SEA – 1st market Indonesia Population: 268 million – 58 million businesses - Scalable
Large enterprises 5,066 units (0.01%)
Medium enterprises 52,106 units (0.09%)
Small enterprises 654,222 units (1.13%)
Micro enterprises 57,189,393 units (98.78%)
SMEs create 107.6 million jobs. Contribute 60.6% to Indonesia’s GDP
Target sectors
Shops Coffee Shops/Restaurants Food
Offices Hotels Real Estate
US$156billion revenue
Worldwide
Photo Stock
Forecast in 2017
APAC Advertising in 2017
Second largest market after US
($196 billion)
US$6billion revenue 127
million searches
U$ 240Billion revenue
In 2019
Digital advertising
grows from U$135
billion in 2016 to U$240
billion
• Pace of Online & Digital Marketing requires low cost and quick turn around of visual content for online marketing campaigns more then ever
Market sizeBrands spend billions of U$ on photos & videos for marketing campaign
Market validation – SCALABLE BUSINESS
U$6 millionREVENUE
On demand Branded Contentsold for U$65 million
after 3 years (2017),
U$557 millionREVENUE
Micro Stock Photos12.7% increase vs 2017
U$836 millionREVENUE
Stock photos11.5% increase vs 2017
On Demand branded Platform
Scale production of photos/videos through proprietary technology
One Stop Solution – Tech platform – Launch Online brief to photographers
One Stop Solution – Client choses & downloads photos online
CASE STUDY – VISA – Launch to photographers in China, Japan, Indonesia, Philippines, Singapore to create visual content in 1 week
Invite photographers online
CASE STUDY – VISA – Hundreds of photos delivered in less then 5 days following online mood-board
CASE STUDY – Changi Airport China – launch to photographers to create visual content in 1 week across 28 locations in China
Invite photographers online
CASE STUDY – Changi Airport - China 28 locations
CASE STUDIES – BRIEFING
➢ Turn around time 3 – 4 days➢ Client neither Art Director were present
CASE STUDIES – FINAL PHOTOS NIVEA JAKARTA
CASE STUDIES – BRIEFING FWD INSURANCE
➢ Turn around time 3 – 4 days➢ Client neither Art Director were present
CASE STUDIES – BRIEFING Breguet
Product Activation
➢ Turn around time 3 – 4 days➢ Client neither Art Director were present
Asian Stock Photos
We specialize in Asian EthnicitiesRoyalty-free Worldwide
Over 10,000 photo/videographers across the region
Finding pictures
for local
campaigns in
Asia is a
nightmare
- L. Daoud, Marketing VP, Danone Asia
Lack of Asian Stock photos to localize marketing campaigns
The Client Experience
ART DIRECTORCEO• Over 15 years of marketing experience in 4
countries, e-commerce (CheapTickets.sg,GoBear.com, Skiddoo.com)
ISABEL GONZALEZ
SURIN
RONIDA
HAFIZ
CTO
JEAN CHARLES
Meet our Team – Singapore & JakartaOver 10 years experience working across leading brands such as CheapTickets.sg, GoBear.com, Publicis, GroupM, Vocanic, and more
PRODUCTION EXECUTIVE PHOTOGRAPHER
LAVINIA
SOCIAL MEDIA -JAKARTA
SIMRAN
DEVELOPER
Successful multi million Exit stories in Photo Stock Sector in 2015-2017
➢ Exit: Flashstock sold for U$65
million to Shutterstock after 3
years
➢ Meero, French On demand
Platform raised U$15 million in
2017 and $40million in France in
July 2018
➢ On Demand Platform SmartShoot
raised $13.1 million in the US
Strong early traction – margin 35%
$100,000$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
April to Dec 2017 Jan to Dec 2018 2019 2020
Revenue
$350,000
$2,000,000
$5,000,000
Investment
US$700
Business AngelsInitial investmentConvertible note
U$18k -
US$22k
Raising now - SeedTo set up offices in Indonesia
& Malaysia
Sales agreement in place with 123rf investment (4th largest Stock website in the world).
U$500K
Burn rateCurrent burn rate
US$1.5
Million
Series A in 2019Expand to the rest of SEA
Investment for
1. Expansion into Indonesia, Thailand and Japan
2. Launch of self-service platform(monthly/annual subscriptionmodel)
3. Working on post-production editing with AI filters
4. Tech upgrade to improve backend fulfilment & focus on new sectors (food, real estate,
office, architecture)
Andre Hesselink. CEO, and Founder of Vayama & Go Bear.
Javier Curtichs. CEO and Founder of Tinkle
Blanca Menchaca, CEO & Founder of BeMyGuest,
Advisory Board
