the cloud and mobile demystified: good for your business?
DESCRIPTION
interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "The Cloud and Mobile Demystified: Good For Your Business?" at the 2012 Graph Expo conference in Chicago. John provided an overview of the Pros and Cons of cloud computing, specifically for print service providers. John discussed the advantages of utilizing a technology provider that delivers their solution under the Software-as-a-Service approach. John also discussed critical trends in the world of mobile. He then highlighted specific ways that service providers can grow their business by offering mobile marketing solutions, including QR Codes, mobile websites, mobile landing pages, SMS/Text, augmented reality, Near Field Communication, and more.TRANSCRIPT
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Presented by John Foley, Jr.CEO, interlinkONE and Grow Socially
The Cloud and MobileDemystified: GoodFor YOUR Business?Tuesday, October 9th 2012
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
First… THANK YOU!
• For Being Here!
• For Being Willing to Learn and Engage!
• For Liking My Boston Accent!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Today’s Overview
• Brief Introduction
• The Communications Landscape: Untethered!
• The Cloud: What You Need to Know
• Mobile: Technologies & Strategies to Grow Your Business
• Final Thoughts and Questions
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Brief Introduction
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Intro: John Foley, Jr.
• Grow Socially– Online Marketing/Social
Media– Plan, Manage, Execute and
Measure– Booth 1072
• interlinkONE– Enterprise Marketing
Management Software– Plan, build, manage,
execute and measure all marketing activities
– Booth 1071
I love Mar(H)keting!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Keep Your Phone On!
• Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
@JohnFoleyJr#GraphExpo
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Let’s Connect Later!
• Visit us at Booth 1071 and 1072!
• We are in the Marketing Pavilion.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Books to Help You Grow Your Business
Printers – Business Transformation
Mailers, Fulfillment providers– Business Transformation
All Businesses – Untethered Marketing: Mobile and the Cloud
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Get Involved!
• Grab your handout card! I want feedback!
I hope you’ll participate!!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Ready to Get Involved?
• POLL Question #1:
How many mobile devices (smartphones/tablets) are currently owned by your
household?View Results: http://ilnk.me/GRResult1
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
The Communications Landscape: Untethered!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
The Way We Communicate is Changing
• “Kitchen Table Effect”
• Generational Differences
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Hardware Is Driving Changes
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Our Phones Continue to Get “Smarter”
• Better Cameras• Bigger Screens• Easier Navigation• NFC
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Apps Are Driving Changes
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
eBooks & eReaders: As Common as Gerber
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
This Untethered Approach = Big Data
• “The sheer volume of data created by U.S. companies alone each year is enough to fill ten thousand Libraries of Congress.”
– SAP CEO Bill McDermott, May 2012.
Infographic:“Data: Every Minute of the Day!”
Source: Mashable
Source URL: http://ilnk.me/11e89
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
What Does this Mean For Business?
• Companies Need Better Ways:– Store Data– Search Data– Mine Data for Valuable Sales & Marketing Insights– Reach the Mobile Audience– Satisfy the needs of the “On-the-Go” Consumer
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
The Cloud:What You Need to Know
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Defining the Cloud
• “Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility over a network.”
Source: http://en.wikipedia.org/wiki/Cloud_computing
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Video About the Cloud
• Possible Videos to Use:
• http://www.youtube.com/watch?v=_eq3Sj1GGs8
• Or..
• http://www.youtube.com/watch?v=TTNgV0O_oTg
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Practical Ways we Use the Cloud Each Day
File Storage and Sharing
Uploading Pictures
SAAS: Campaigns, QR Codes, Web-to-Print
Taking Notes at Conferences
Email: Work & Personal
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Defining The Cloud: Illustration
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
What Does the Cloud Mean to Your Business?
• For a moment, think for about assets such as:– Databases– Servers– Software Applications– Intranets
• Where do they currently reside for your business?
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Illustration: Without the Cloud
• Let’s say you needed a place to live.
• You could either:– Build a house– Rent an apartment
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
If you built the house…
• You would need to:– Prepare and know ahead of
time how much you plan to grow – how many kids, how many rooms, how many pets.
– Be prepared to handle all maintenance.
– On the plus side, you could customize it as much as you want.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
But if you rented an apartment…
• You would have flexibility:– Start with one unit... then expand
or downsize easily.
– No need to worry about maintenance.
– Benefit from the infrastructure that the builder created.
– Just pay your rent and utilities – for what you need.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Let’s connect that illustration to the cloud
You have the choice:• Building Your Own House:
– Buy your own servers– Hire an IT team to keep them up, perform regular
maintenance, & be in charge of security.
• Rent an Apartment– Rent space on servers in massive data center– Reduce the amount of IT resources you need to own– Focus on your core competencies!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Why Are Companies Moving to the Cloud?
Reasons listed in CompTIA July 2012 survey:
• 50% because of a desire to cut costs• 44% because IT says it’s a better option• 43% because it reduces capital expenditures• 42% because it enables modernization
of legacy IT systems.
Source: http://www.businessnewsdaily.com/2890-cloud-computing-robust-growth.html
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Long-Term Approach – with Benefits
Source: http://mashable.com/2011/12/11/cloud-computing-business-infographic/
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Wait! Are there any potential drawbacks?
• Fear of Unavailability: If it goes down, you’re more helpless than if you have own the equipment.
• Data Ownership and Data Exchange: If your cloud provider goes out of business, what happens?
• Giving up Some Control: Allowing other people/companies to have authority to handle your data.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
How Your Business Could Benefit: Example 1
• Software Solutions: SAAS Models
– Campaign Management– Order Fulfillment / Inventory Management– Mobile Solutions: Websites, QR Codes– Digital Asset Management
• Those all require data, up-time, scalability… and the Cloud can deliver that affordably through SAAS.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
How Your Business Could Benefit: Example 2
• Improve Customer Service
– Use a Cloud/SAAS-based CRM system
– Allow reps to access key data anywhere, anytime.
– Provide online forums that contain text, images, videos, PDFs, training documents, and more. Store it in the Cloud and make it easy for your customers to access it.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
How Your Business Could Benefit: Example 3
• Grow At Your Own Pace
– Transforming your business into a provider of many marketing services means you will hold more data, and need hardware and services.
– Rather than investing into your own equipment with everything you might need some day, take advantage of the Cloud to expand as you Grow...
– … and get Started quickly and affordably!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Final Thoughts on the Cloud
• It may not be right for every application that your business needs right now. But there are many benefits:
• Saves Time
• Reduces Cost/Investment
• Less Glitches to Worry About
• Better/Fancier Technology
• Mobilization
• Consumers Are Trending There
• Social Network Data is There
• No Need for Hardware Hiccups
• Reduce IT Expenses
• Grow at your own Pace
Top 10 Benefits
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Mobile: Technologies & Strategies to Grow Your Business
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Ready to Get Involved?
• POLL Question #2:
Which mobile solutions has your company utilized/provided?
View Results: http://ilnk.me/GRResult2
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Mobile is Shaking up Marketing!
• Mobile Devices (Smartphones, Tablets)
• QR Codes
• Near Field Communication (NFC)
• SMS/Texting
• Augmented Reality
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Smartphone Sales
• In 2012, 657 million smartphones predicted to be sold, up from 459 million in 2011 (JP Morgan)
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Smartphone Adoption
50% Smartphone Adoption in the U.S.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Smartphone Domination on Web Browsing
Source: Morgan Stanley
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Big Brands Are Moving Forward with Mobile
June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/
“We have to embrace these changes. What we have to do is provide anytime, anywhere access. The customer
is demanding that.”
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
• Let’s chat about how you can effectively integrate mobile for your organization and other customers!
Now…
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
HOW YOU CAN BENEFIT: QR CODES & THE MOBILE WEB
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Proprietary vs. Non-Proprietary
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
How Can They Be Used?
• Let’s look at some QR Code solutions in action!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
PURL, QR Code: Registration Page
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
GURL, QR Code: Registration Page
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
For Self-Promotional Efforts
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
To Promote Product Launches
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
To Drive Sales
• Mailer for buying tools online
• Included two response mechanisms
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Appointment/Scheduling
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Fundraising/Donations
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Shorten the URL!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Provide Clear Directions
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Important! Include Padding
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Mobilize the Website
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Test, Track, Measure
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
What To Look for In a Creator
• Can you change the URL?• Does the solution shorten the URL?• Bulk-Upload Capability• Measurement and Tracking?
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Creating QR Codes for PURLs
• Upload Your Mailing List• Generate the PURLs• Export the list, including the PURL
http://www.theQRToolKit.com
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Huge Key: Provide a Mobile Website!
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Mobile Website Goals
• Quick Loading Time
• Easy to Read
• Simple Interaction
• But Still RelevantAnd Useful!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Key Thoughts Before Building
• Treat the needs of the “on-the-go” user differently than those of a desktop/laptop browser.
– On-the-go or in a rush– Extremely interested in the offer –
help them take immediate action.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tip: Include Forms to Capture Data
• Simplify Forms: Limit Use of Open-Ended Questions, # of fields in general.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Final Thoughts
• QR Codes can work successfully – but you must follow best practices
• Mobile websites must be simple, but they can also be a great way to capture leads, generate sales, and more.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
HOW YOU CAN BENEFIT: SMS/TEXT-MESSAGING
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Why Talk About SMS?
• “It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.”
Source: Mobile Marketing Association
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
SMS/Texting: Plenty of Uses!
• Text-to-e-Mail campaigns• Subscription text alerts• Voting/Polling• Mobile fan clubs• Premium SMS sweepstakes• Corporate marketing
Over 90% of texts from SMS
messaging campaigns are
read by recipients, generating average
response rates of 15%-30% or
more!Source: Mobile Marketing Association
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
SMS/Text: Example 1
• Users were encouraged to opt-in to receive weather-related mobile notifications based on their ZIP code.
• Helped ACE to build their database too!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
SMS/Text: Example 2
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Adding SMS to Your List of Services
• Need ability to send outbound messages
• Need ability to use Shortcodes to accept SMS Responses
• Understand SMS/Opt-In Rules: It’s key to start building the mobile/SMS database now!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
HOW YOU CAN BENEFIT: AUGMENTED REALITY
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Augmented Reality Becoming Accessible
Source: Juniper Research
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Interactive Print & Mail: Layar
Watch the video: http://ilnk.me/LayarVideo
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Using Layar to Augment Reality
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Getting Started with AR
• Start experiencing it yourself – download the Apps, test, play, & get inspired!
• Check out Kevin Keane’s list of AR apps
• Augment your own material.
• Start talking about it to clients!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
HOW YOU CAN BENEFIT: NEAR FIELD COMMUNICATION
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
NFC: Lots of Potential Uses!
• “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Tap To Connect!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Getting Started with NFC
• Check if you have a phone that is NFC-enabled
• Sign up for news sites and Google Alerts that mention and highlight NFC campaigns
• Start mentioning it to your clients!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
MOBILE PAYMENTS
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Square
• Easily accept credit cards from mobile devices
• 2.75% per swipe – no other fees
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Custom Apps
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Mobile Payments & You
• Ideas for putting Square to use:– Sales at conferences, trade shows, Chamber of Commerce
events, etc.
– Point of sale jobs at the shop
– Big benefit: demonstrates to customers that you are paying attention to and moving forward with new technologies!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
SELLING MOBILE SOLUTIONS
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
How Do You Make $ on QR Codes?
• Help Customers in Their Mobile Strategy
• Custom QR Code Design
• Mobile Website Creation
• Build a Database!
• Reporting, Analyzing, Strategy
• Put it in a Campaign!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Before You Start Selling…
• Is your website mobile-optimized?
• Smartphones for demos
• Understand limitations & advantages.
• Add “mobile marketing” to your business strategy and marketing plans!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
How you can promote it
• On your website
• On your social networks
• QR Codes on print
• Email efforts
• Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Sales Opportunity #1
• QR Codes need mobile sites! There are plenty without.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Sales Opportunity #2
• Any printed piece/mailing with a URL that may reach the growing mobile audience.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Sales Opportunity #3
• Any customer that has a website that is not mobile-optimized.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Final Thoughts on Mobile
• Smartphones and Tablets are Disruptors… and they are here to stay!
• QR Codes are best way today to integrate print, mail, and and mobile.
• Think outside the box with NFC, Augmented Reality, and SMS.
• Start talking about mobile to your customers today!
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Final Thoughtsand Questions
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
These Are Game-Changers: We Must Adapt
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Build an Untethered Marketing Strategy
• Take stock of current investments (active or planned) in hardware and software.
• Aggressively investigate options for utilizing Cloud/SAAS before investing.
• Start taking steps to reach the growing mobile audience in your own marketing efforts!
• Become the Mobile Services Provider to your clients.
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Untethered Education
• Continue to stay up-to-speed on Technology.
• Sources:– Mashable.com– MobileMarketer.com– iFlyMobi.com
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Final Thought
• If you want your organization to move forward successfully and to thrive, you must be:
An Agent of Change
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
QR Code
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
Have More Questions?
•Visit http://interlinkONE.com
The Cloud and Mobile Demystified: Good For YOUR Business?John Foley, Jr. | Grow Socially | 2012
THANK YOU!