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T H E C O L O R C O N N E C T I O NB O O K S E R I E SMaking The Most Of Your Color Pr inter
Tektronix Color Connection(SM)
Tektronix Color Connection(sm) is a comprehensive program designed to usherTektronix color printer owners into the world of color.
The Color Connection(sm) program provides valuable tools to make your doc-uments more powerful. Whether you’re a color expert or just beginning, you’llfind useful information customized for your own individual needs, including:
Exciting interactive tutorials — based on the Color Connection Book Series —that teach you how to use Microsoft® Office™ software you’re already familiarwith to design powerful, polished business reports, creative projects, andeveryday documents.
E-mail subscription — featuring helpful document design tips, templates, andsupport information to maximize your color printer's full potential. These e-mails will be tailored to your specific needs.
On-line — a searchable database of information on using color in popular soft-ware applications. Important links to customer support pages and otherimportant web sites.
How Do I Participate?Visit www.colorconnection.tektronix.com and establish your personal link tothe world of Tektronix color today!
About TektronixIf you can dream it up, we’ve got a way to get you there. For more than 15years, Tektronix has built the future of color printing, helping businesses movefrom black-and-white to cutting-edge color. Our successes were earned early,amidst the exacting needs of the graphic design and engineering communities.Our next-generation printers have expanded on those achievements, makingcolor printing easier and more affordable than ever before. And makingTektronix the standard for network color printing around the world.
Whether it’s solid ink or color laser, Tektronix color printers boast record-set-ting speeds, reliable customer support, and award-winning color quality —year after year. Simply put, color communicates. And Tektronix color makessure people communicate more effectively, the world over.
To learn more about Tektronix color printer products, visit our website atwww.tektronix.com/Color_Printers/. Or, in the U.S. and Canada, call us toll-free: 1-800-835-6100, Monday – Friday, 6:00 a.m. to 5:00 p.m. (PST).
Tektronix Up CloseFounded in 1946Headquartered in Oregon8,630 employees worldwideSales and support in more than 75 countries$2.1 billion in sales
T H E C O L O R C O N N E C T I O NB O O K S E R I E SMaking The Most Of Your Color Pr inter
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nFrom Tektronix, the leader indesktop color printing
Communication is your goal. Make that connection faster with the vibrant, accuratecolor provided by Tektronix color printersand with the creative design ideas found inthis book.
You’ve seen what others are doing withcolor in their in-office documents, presenta-tions, marketing materials, and more. It’stime for you to leap beyond the fray with newideas and approaches that will make yourdesigns stand out.
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Color tipsTable of Contents
Print color sampler charts......................................................................6Increase efficiency with PhaserLink™ Software ..................................7Adjusting the color of your prints ........................................................8Adjusting the resolution of your printer ............................................10Where to get ideas for using color ......................................................11Comping tips ........................................................................................12Printing on colored and textured stock ..............................................14Printing light colors on dark stock ......................................................16Beyond plain paper..............................................................................18Add color to existing pieces ................................................................19Design templates ..................................................................................20Make buttons, magnets, or tags ..........................................................22Working with photos............................................................................24Great giveaways....................................................................................26Binding options ....................................................................................28Printing a poster ..................................................................................29Fancy folding........................................................................................30Tiling ....................................................................................................32Color type effects..................................................................................33The approval process ..........................................................................34Working in reverse ..............................................................................35Color postcards ....................................................................................36Working with gradients........................................................................37Printing for special occasions..............................................................38Take color from print to the web ........................................................39
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Copyright © 1992 Tektronix, Inc. Call 1-800-835-6100 for color printer information
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Sales – Product literature, data sheets, direct mail, new business pitch-es, logos. Quotes, proposals, and presentations customized for eachproduct. Colorful handouts and collateral.
Marketing Communications – Brochures, collateral, ad design andlayout, and publications design. Market research reports and graphics,customized studies and presentations.
Training and Human Resources – Presentations for new hires, proce-dures manuals, documentation, policies handbooks, informationalbrochures and forms.
Production – Originals or multiple copies of reports, report or bindercovers, proposals, labels, presentations, conference materials includ-ing signs, name tags, and agendas.
Accounting – Spreadsheets, financial projections, business graphics.Complex statistics and charts. Invoices and statements, accented withcolor for a stronger call-to-action.
Executive Offices – Full-color transparencies for presentations; colorgraphs and charts in critical reports. Personalized and customizableletterhead that’s always in stock.
Attract attention to the most important ideas with bright colors, suchas red or royal blue. Keep in mind, though, that a little goes a long way.Large areas of bright color can take attention away from the rest of yourdocument.
Use subtler colors as well. Too-tiny areas of light color can be over-looked. They’re best for backgrounds or large areas. For example, usesoft yellow or light blue as a backdrop or text and charts on overheads.
Follow the rainbow. If you’re color-coding a sequence of elements, thenatural progression is the same as the rainbow — red, orange, yellow,green, blue, indigo, violet.
Use color associations. People tend to associate colors with variousconventions. For example, red and green denote “Christmas,” blackand orange are “Halloween.” Blue is “cool.” Red and orange are“warm.” Be careful — red can also mean “in the red” on a spreadsheet.
Use contrast. Make sure that adjacent colors, such as those used in apie chart, are distinct. Colors that are too similar in tone or value canblur together and confuse the information.
Be consistent. Don’t get carried away with your new paintbox of colors. If you have a set of related graphics or headings, keep theircolors the same all the way through a document.
If you’re used to being limited to just black and white, you might notimmediately recognize all the colorful opportunities you now have.But that won’t last long. Consider these ways to use color:
To get started using color in your business documents, consider thesebasic guidelines. Then get ready to increase the power and presence ofall your work.
Opportunities
Guidelines
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Once you begin experimenting with the techniques on the followingpages, you’ll see more and more avenues for using color in all of yourdesign work, every day. Just turn the page to get started.
Every design and document you create for your organization can benefit from
the snap and eye-catching appeal of color.
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n Color tip 1Print color sampler charts
Printing color sampler charts after setting up your printer not onlyshows you the range of colors you can achieve, it can save you time inthe long run — it takes the guesswork out of color printing and makeschoosing colors quicker and easier.
You can print color sampler charts in CMYK (cyan, magenta, yel-low, and black), RGB (red, green, and blue), HSB (hue, saturation, andbrightness) and PANTONE® Color modes.
Check to see which color method your program uses when creatingcustom colors. The charts themselves represent each fill in percentagesto make up a color. If your application does not use percentages, thenyou will need to multiply the percentage of each fill by the highestvalue used within the application to enter the correct value. An exam-ple is RGB (red, green, and blue) applications that have values as highas 255. If a color on your chart is R=100%, G=50%, and B=0%, youwill need to multiply 255 by each of those percentages to obtain thecorrect color value to enter in the application. Therefore, in this exam-ple, R=255, G=127, and B=0. These values will print the same colorfrom your application as the color that appears on your chart.
Each color sampler chart is several pages long; tape or glue thepages together to form a large wall chart or place them in a binder foreasy reference. Placing them in a binder will prevent the colors fromchanging due to direct contact with light sources.
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Basic Printer MaintenanceKeeping your printer clean and maintained will keep it in peak performing con-
dition. Watch your printer’s front panel menu for maintenance messages regard-
ing ink and toner supply, media jams, and waste. You’ll probably need to clean
the printer about every 2 to 3 months for preventive maintenance. Frequent
media jams and smeared or striped prints also indicate a need for cleaning.
Check your model’s manual for specific instructions and diagrams for cleaning.
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Copyright © 1992 Tektronix, Inc. Call 1-800-835-6100 for color printer information
Color tip 2Increase efficiency with PhaserLink™ Software
Your Tektronix printer has its own web page that contains a wealth ofinformation and software that can help you print and manage printing.This web-based printer software gives you the following capabilities:• You can receive live printer status and manage your printer on near-ly any network using a standard web browser. On Phaser 740, 740L,780, and 840 printers, you can see how much toner or ink remains inyour printer, how many transparencies versus paper pieces are beingprinted, and a myriad of other statistics that can help you make themost of your printer investment.• You can access online manuals and technical support informationby using built-in links to the Tektronix web site. You no longer need toworry about where you put the manual: It’s always available online.
PhaserLink software requires only a World Wide Web browser anda TCP/IP connection between the printer and the network. To accessPhaserLink, just type in your printer's DNS Name or IP address(http://printer's IP address/) into the browser's address field. Thisinformation can be found by pressing the front panel INFO button.
Note: PhaserLink is available on Phaser 340 and 550 printers, and onall Tektronix printers with model numbers greater than 340 and 550.
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Col
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n Color tip 3Adjusting the color of your prints
You can adjust the color of your prints for specific projects, such asprinting on transparencies. See the table on page 9 for a brief descrip-tion of TekColor Color Correction modes. (Refer to your printer’s man-uals or CD-ROM for more details).
You can select these TekColor options in the Print dialog box ofyour software application. Just click the TekColor button and choosethe color correction mode. In Windows, click the Properties button forthe following options: Paper, Graphics, Device Options, andPostScript. You can access the Color Correction modes under DeviceOptions, where you can choose: Automatic (default), None, VividColor, sRGB Display, SWOP Press, Euroscale Press, CommercialPress, Monochrome, and Use Printer Setting. You can also set thecolor mode using the printer’s front panel.
Note: Settings from your software application override the printer’sfront panel default settings.
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None
If you do not want to use any
TekColor corrections, specify
None. Select this option when
you are using applications that
do their own color adjusting or
when printing printer-specific
PANTONE® Colors.
Vivid Color
This option makes printed
blues appear less purple by
reducing the amount of
magenta. This option may
be useful for printing over-
head transparencies from pro-
grams such as CorelDRAW.
sRGB Display
This selection is best for appli-
cations that define colors as
RGB (red, green, blue), HLS
(hue, lightness, saturation),
or HSB (hue, saturation,
brightness).
TekColor Options are available for a finer degree of control over color. To access these
options, click the TekColor button in your Print dialog box and choose the color correction
mode.
Photos courtesy of PhotoDisc, Inc.
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Automatic
None
Default setting. Automatically selects the optimum color
correction for speed, vividness, and saturation.
Text and filled areas use Vivid Color on opaque media.
RGB bit-mapped images use sRGB Display.
CYMK bit-mapped images use Commercial Press.
General-purpose office printing
Using PANTONE® Colors/Using applications that do their own color adjusting
Overhead transparency presentations/Blue colors are printing too purple/Colors are washed out
Using applications that define colors as RGB, HLS, or HSB/Colors are too dark
Previewing work for a four-color job to be printed on a printing press
Previewing work for a four-color job to be printed on a printing press
Previewing work for a four-color job to be printed on a printing press
Use printer’s current color defaults
Use Adobe Systems, Inc.’s standard color conversions for speed
Use Adobe Systems, Inc.’s standard color conversions for speed
Use Adobe Systems, Inc.’s standard color conversions for speed
No correction made to colors.
Vivid Color Produces the brightest , most vibrant colors.
sRGB Display Adjusts color to closely approximate the colors on a stan-
dard display screen.
SWOP Press Specification for Web Offset Publications. Typically used to
match U.S. print standards.
Euroscale Press Used to match equivalent Imation Matchprint® proofs.
Commercial Press Used to match commercial Imation Matchprint® proofs.
Use Printer Setting Uses the color correction mode specified in the printer’s
front panel setting rather than any printer driver setting.
Monochrome (utility file) Leaves gray as is; converts RGB and CMYK to pure gray.
Raw RGB (utility file) Leaves RGB as is; converts CMYK and gray to RGB.
Raw CMYK (utility file) Leaves CMYK as is; converts RGB and gray to CMYK.
Color Correction Mode Description Printing Objective or Problem
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Color tip 4Adjusting the resolution of your printer
Tektronix has placed the print quality selections for your printer in thesame location as the TekColor corrections. To make changes to theprint quality, see your model’s manual for the specific operating sys-tem and printer driver you are using. If you are using an applicationthat does not use a driver with these features, the resolution can alsobe set at the printer’s front panel or through PhaserLink.
Using the highest resolution is not always necessary. For the fastestoutput and when draft prints are needed, the lowest resolution is rec-ommended. Typically, if the output is mostly text, without photo-graphic images, using higher print quality resolutions will not be ben-eficial. When printing photos and gradients, higher resolutions willresult in better-looking graphics.
Experiment with the different modes of your printer. Print qualityand color corrections can be made from your printer driver and theprinter itself. The settings made in the printer driver override theprinter settings unless Use Printer Settings is selected from the driverfor that specific feature. There is no one best color correction mode forprint quality, as it will vary depending on the type of application usedor image being printed. (See Tip 3 on page 8.)
Using the highest-print quality is not always necessary. To make changes to the print quality,
see your printer’s manuals or CD-ROM for the specific operating system and printer driver
you are using.
Fast Monochrome
resolution: 600 x 600 dpi
printing speed: 14 ppm
Fastest grayscale printing.
Recommended for documents containing large amounts
of black text.
Fast Color
resolution: 600 x 600 dpi
printing speed: 5 ppm
Presentation
resolution: 600 x 600 dpi
printing speed:
color – 4 ppm
monochrome – 14 ppm
Fastest full-color output.
When printing raster image data or color graphics, this
mode provides excellent output using CMY toners.
Not recommended for documents containing large
amounts of black text.
Smoothest and brightest large-area fills.
Useful for printing paper copies of overhead
presentations.
Standard
resolution: 600 x 600 dpi
printing speed:
color – 4 ppm
monochrome – 14 ppm
General-purpose mode for full-color printing.
Premium
resolution:
1200 x 1200 dpi
printing speed:
color – 2 ppm
monochrome – 7 ppm
Requires the Extended Features option (including a
minimum of 24 megabytes of memory).
Highest-quality color prints.
Near-photographic detail.
If you select Premium mode but the printer does not
have the Extended Features option and sufficient memory
installed, prints are made in Standard mode.
Print Quality Mode Description
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Color tip 5Where to get ideas for using color
Ideas for using color in your documents are everywhere. You’ll findbooks and magazines on graphic design at your nearest bookstore orlocal library. But don’t limit yourself to the graphic design section.Look at fashion and interior design books and magazines as well. Visitthe paint aisle at your local hardware store — look for cards and chipsthat offer complementary and contrasting palettes. Check out yourcompetitors’ work. Start your own file or binder filled with eye-catch-ing color samples.
Why not take some cues from your current project? If you’re work-ing on a poster for a children’s activity center, walk through a toy storeand note the colors of packaging, posters, and ads. If you’re develop-ing a brochure for a financial consultant, look at pieces from areafinancial institutions. Note: Use other’s works as inspiration — don’tuse copyrighted or unauthorized materials.
Another great place to get inspiration — the great outdoors. Go fora walk and take a look at your surroundings. Note the color and textureof flowers, leaves, trees, sticks, rocks, and whatever else catches youreye. If you notice a brilliantly colored fall leaf or beautifully speckledrock, take it back to the office with you and scan it for later use.
Let the colors of the items and
images that surround you be
your inspiration. Start your
own “color idea file” filled with
eye-catching color samples.
Photos courtesy of PhotoDisc, Inc.
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n Color tip 6Comping tips
If you’re doing any kind of page layout or design, you’re probably avisually oriented person: It’s easy for you to visualize what a projectwill look like before it’s done. But your vision isn’t always easy todescribe to non-visual people through words.
That’s when comping — creating a model of the finished project —comes in handy. Using a color printer, you can create and present aone-off representation of your design that is remarkably close to theappearance of the finished project.
When you create comps follow these guidelines:• Keep your presentation as professional as possible. Poorly finishedcomps leave a bad impression. • Use the correct typefaces in the proper sizes so that viewers can seeexactly how the final document will look. • Use greeking if the text for the piece isn’t ready. (See page 13.) You canuse actual typed words for greeking, or gray bars that fill the text area.• Comps need to be durable enough to be handled or routed forapproval. You may need to glue or mount documents on heavier stockto survive repeated handling. If you’re producing a dimensional piece,like a table tent or other display, assemble the piece and back it withstiff cardboard.• If the project will ultimately be printed commercially, when you pre-sent or route a comp for approvals, include a sample of the paper you willultimately print on. Include both text and cover weights if applicable.• Supplies to have on hand: spray adhesive, glue, double-stick tape, X-Acto® knives with plenty of fresh blades, lots of paper samples,cover stock, cardboard, posterboard, and art board.
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What is greeking?Greeking is the term used for lines of nonsense type used to indicate the place-
ment and size of actual text in a rough design or layout. An example follows:
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum-
my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui bland-
it praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Comps will need to be
greeked if the text for the
piece isn’t ready. Use actual
typed greeking (left) or gray
bars (below) to indicate
where copy will be positioned.
Comps may need to be routed
for approval, so make sure
that they’re durable. You may
need to glue or mount docu-
ments on heavier stock to sur-
vive repeated handling.
Keep these comping tools handy: glue, double-stick tape, an
art knife, an eraser, markers, correction fluid, sharp scissors,
a ruler. Remember, poorly finished comps leave a bad
impression.
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n Color tip 7Printing on colored and textured stock
Running colored, textured, or preprinted papers through your colorprinter can yield exciting results. The inks or toners used by a colorprinter are transparent, which lets the color and texture of the papershow through. So printing color on color requires some amount ofexperimentation. But even if you don’t end up with exactly what youimagined, take advantage of “happy accidents.”
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White paper isn’t always the
same. Print on bright white
(right) for a clean look, or print
on an off-white stock (below)
for a warmer, softer look.
The same graphic image can look very different when printed on three different color
stocks because the transparent inks allow the color of the paper to show through.
Printing on flecked stock can
help camouflage low-resolu-
tion art. The art shown above
is 72 dpi. When printed on a
flecked stock (shown at left),
some of the image’s imper-
fections are disguised.
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Choosing the Right PaperAs far as paper is concerned, it’s a great time for
color printer users: Almost any color, texture and
rag content is available through paper merchants or
office supply stores. But how do you choose just the
right paper for your design? Consider these factors:
What does your printer accept? Check your
manual or call for technical support.
What color makes the most sense for what
you are doing? White is standard, but sometimes
a cream or other lightly-colored sheet adds that
something extra. Dark colored stock may not allow
color printing to show up (although black laser
printing on black matte paper creates an interest-
ing shiny-on-dull effect), but you might consider
using fluorescent stock. These papers come in rich,
deep colors but are bright enough to let color print-
ing toner and inks show up.
Is there one paper that is a good conceptu-
al match for your project? Perhaps you’re design-
ing a very corporate piece: How about a paper with
subtle pinstripes running down its length? Are you
working on a design for a medical or food-related
subject? A bright, sanitary white would make sense.
Can your paper have a philosophical link to
your work? For instance, if your organization is
environmentally conscious, use a recycled sheet or
a paper made from something other than wood.
Paper made from cotton (including sheets made
from recycled money and denim trimmings), kenaf,
sugar cane fiber, hemp fiber, and even banana fiber
is available today.
Contact the following paper manufacturers for
information or samples:
Consolidated Papers 1-800-322-7377
Crane and Co. 1-800-527-2636
Crown Vantage 1-800-441-9292
Kimberly Clark 1-800-544-1847
Mead Coated Papers 1-800-638-3313
Mohawk Paper Mills 1-800-843-6455
Neenah Paper 1-800-338-6077
Potlach Corporation 1-800-447-2133
Strathmore Papers 1-800-423-7313
Try printing black ink on a
black stock for a “varnished”
look (left). Print your logo or
other pertinent information in
color on an adhesive label so
that it can be easily read
(below).
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Color tip 8Printing light colors on dark stock
There may be times when you’d like to print white (or light-colored)type on a black or dark stock. Your printer can’t make white from thefour ink colors used for printing, and light-colored type might print tootransparent to read on a dark background. However, there are ways toget the look you want.
The first way to get the light-on-dark look is to simply use yourprinter to make the dark background. Reverse text or art out of a solidblack or other dark background, and trim the piece down to the sizeyou want. (It will be necessary to trim the piece, as most printers leaveat least a 1/4-inch non-printable area around the edges of all pages.)
Another way to get this look is to use adhesive stocks. Print inalmost any light color you want on an adhesive-backed acetate. Theclear acetate allows the dark background to show through type and art,and the shininess of the acetate adds an almost varnished look to yourpiece. Or, print in color on a color adhesive stock and apply it to yourdark stock. You’re not only adding another color to your piece, you’realso adding a bit of texture.
Yet another option — die-cuts. Look at office supply stores or directmail paper catalogs for die-cut folders and covers. The die-cut of thecover allows the color of your second sheet to show through. Or, cre-ate your own cuts. Short folds and diagonal trims give viewers a peekof the color inside the piece.
Using adhesive stock allows
you to add white or lighter
colors to dark stock. This
effect adds both color and
texture to your printed pieces.
To simulate the look of white type on a dark stock, just reverse your type out of a large
block of black or another dark color. Trim the edges of the piece to simulate a bleed.
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The z-fold and diagonal trim
of this piece simulates the
look of several different colors
of stock. The piece was
trimmed out of an 81/2 x 11-
inch sheet so that the color
would bleed off all four sides. Cut a window in dark cover stock to allow a color image from the inside to
peek through. Cut a second window for a headline, if necessary.
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n Color tip 9Beyond plain paper
Although there are lots of papers available for your use, you may wantto go a step further and print on more exotic materials. Acetate, fabrictransfer paper, fluorescent paper, metallic paper, textured and pat-terned paper, even handmade art papers can be printed on (using themanual-feed tray), as long as their weight falls within your printer’srecommended paper weights. (Check your printer’s manual for sup-ported media types and weights.)
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Type and other graphic ele-
ments were printed in bright
colors on acetate for the train-
ing manual at left. Printing on
acetate makes the type and
elements look as though
they’re floating over the back-
ground.
Fluorescent papers really get
attention. If you’re promoting a
series of events, use a different
fluorescent color for each occa-
sion. Running the type in an
outline the same color as the
stock gives an embossed look.
Although you can’t run a T-shirt through your printer, you can run thermal transfer paper
through it. This material can help you get your message on a shirt, mousepad, or metal.
Color tip 10Add color to existing pieces
Packing boxes or photocopied documents can benefit from a bit ofcolor, even if you can’t run them through your color printer. Print onadhesive-backed sheets or use spray adhesive to add color to your non-printable items. Add colorful shipping labels or stickers announcing“Urgent” or “Open Immediately” to ordinary brown or white shippingboxes. Create a colorful sticker featuring your company logo and use itto seal large mailing envelopes. You can even apply stickers to boxesto announce upcoming sales or specials.
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Make the most of large sheets
of adhesive stock. For instance,
one 81/2 x 11-inch sheet can
produce two large triangular
stickers as well as two smaller
rectangular ones.
Avery Dennison Adhesive StockAvery Dennison offers a huge line of adhesive products that work with most ink
jet and laser printers. In addition to the usual file folder labels, mailing labels,
return address labels, and so on, the company produces fluorescent and pastel
labels, diskette and CD-ROM labels, audio and video tape labels, and more.
Take a trip to your local office supply store and see what’s in stock. And don’t
let the name of the label dictate how you use it. Use square diskette labels to
liven up dull shipping containers or to make your own bookplates. Use fluores-
cent mailing labels to call attention to an urgent in-office report.
While you’re at the store, venture out of the business aisle and look for Avery
Personal Creations adhesives (some of which offer full-bleed printing), or
AveryKids, which offers stickers in a variety of sizes and shapes.
Visit the Avery Dennison website at www.avery.com for more information.
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n Color tip 11Design templates
You can use your color printer to create much more than just flat fly-ers, memos, and letters. Make your own colorful bags, table tents, andmore. Use the template provided below to create a bag, then createsome reuseable templates of your own.
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It can be expensive to have
bags for your business offset
printed. You can create your
own small bags by simply fold-
ing and gluing or taping color-
printed paper, as detailed at
right. Add a printed sticker to
accent or seal the piece.
Draw hairline rules 1/2-inch from the
right edge and the bottom. Draw a
vertical hairline rule at the center of
the page. Add graphics and type.
Print the file.
Finally, fold the right side to the left
flap. Apply glue or double-stick tape
to the sides and bottom of the bag.
Turn the paper over and fold the left
edge in to the center. Fold the bottom
flap up toward the top.
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Avery adhesive CD-R labels
make it easy to label CDs for
in-house use or for clients.
Design the case cover and
liner notes (if any) to match
the CD label. Using Avery TemplatesAlthough all Avery products come with specific
instructions for setting up documents in a variety of
applications, the company also provides electronic
templates to make setting up files easier. Check out
Avery Wizard — the new software from Avery
Dennison that works with Microsoft Word for
Windows. The wizards make it easy to format and
print on Avery laser and ink jet products. You can
download Avery Wizard software from its web site
(www.avery.com/prod_catalog/software/wizard.html)
or in the United States, call 1-800-252-8379, ext.
G113 and order the English-langauge version of the
software with a label sample kit. The Avery Wizard
is also available in other languages, although it will
not work with versions of Microsoft Word which are
configured for Hebrew, Arabic, or Asian languages.
The software requires a PC with 3 MBytes hard disk
space and Microsoft Word 97, Microsoft Word for
Windows 95, version 7.0, or Microsoft Word version 6.0.
Color printing your own busi-
ness cards allows you to cus-
tomize or change information
as necessary. Most office sup-
ply stores carry pre-perfed 81/2
x 11-inch card sheets.
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Color tip 12Make buttons, magnets, or tags
It’s easy to create colorful buttons, magnets, or tags with your printer.To make your own magnets, use adhesive-fronted magnet sheets, avail-able at many office supply stores or copy centers. The magnets areavailable in business-card sizes and larger sheets. Just print yourdesign and adhere the magnet.
You can create circular or square buttons easily as well. Most tro-phy shops and some copy shops have button machines — you just sup-ply the printed paper for the design and they make the buttons. Callarea suppliers for details.
Large sheets of adhesive-front-
ed magnet material let you cre-
ate a bigger, bolder design. If
you’re giving the magnet away
to clients or customers, make
sure that it’s something useful.
Print a sheet of business cards
and apply a magnetic backing,
then give them away to your
customers and business associ-
ates. It’s an easy way for peo-
ple to keep your name and
number handy.
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Make your own buttons — just
take your printed designs to a
trophy or T-shirt shop with a
button machine. Leave 1/8-inch
of paper around the design to
allow the machine to wrap the
paper around the button.
Those pre-perfed sheets used
to create business cards can
also be put to other uses. Here,
we’ve created a quick tag to
accent a plain paper bag. Just
print the cards, punch them
out, and trim the top corners.
Punch a hole through the card
and add twine.
Color tip 13Working with photos
Whether you’re working in color or in black-and-white, adding photosto a layout instantly adds interest. Occasionally you may have to workwith an image that’s poorly composed, washed out, or otherwiseflawed. Follow these tips when working with any problem image:• Add focus by cropping. Zero in on the most important element orsection of the photo; crop the image, then enlarge it.• Add drama with contrast. Turn the image into a high-contrast black-and-white graphic using the Image Control feature of your page-layoutsoftware. • Take the focus off the photo. Enlarge the image to fill the page,screen it back, then run text and graphics over it. (To achieve this effectin Word, use the Watermark option from the Image Control button onthe Picture toolbar.)• Add special effects. Experiment with different line screen options(found in the Image Control or Style feature) in your page-layout pro-gram. Note: You may only be able to apply these screen effects to black-and-white images. • Turn the photo into art. Use Photoshop’s (or another image-editingprogram’s) special filters to make your image look like art. TryDiffusion Dither on a black-and-white image to make it look like anold-fashioned mezzotint. Try the Diffuse, Emboss, or Find Edges filtersto make a color image look like abstract art.
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Printing TermsScreen – a screen makes a pattern of tiny lines or dots, giving the illusion of a
tonal image when the photo is printed.
Lines-per-inch or lpi – a measure of the amount of lines used in a screen. The
lower the lpi, the coarser the image will look; a higher lpi will result in a finer
image.
Dots-per-inch or dpi – a measure of the output resolution produced by printers or
imagesetters. This term is often used interchangeably with lpi, although lpi refers
specifically to halftone screens.
Screen angle – the angle at which a screen is aligned; a 45-degree angle is most
common.
Line screen – usually expressed in lpi. The higher the line screen, the more dots
used to produce the image, which means that the viewer sees more detail.
If you’re going to run type over an enlarged, screened photo, as shown above, make sure
that the image has enough light areas so that text can be easily read.
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Crop an image or add effects to alter it. Experiment with different line screen
options (found in the Image Control or Style feature) in your page-layout
program. Note: You may only be able to apply these screen effects to black-
and-white images. Or, apply Photoshop filters for a more artistic look.
High Contrast Diagonal Line Screen
Photoshop Filter (Fragment) Photoshop Filter (Glowing Edges)
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Color tip 14Great giveaways
Create giveaway items on your color printer — it’s a great way toremind current clients of your services and to bring in new customers.Make your promotional pieces do double duty. Print a main piece, likea flyer, that carries a secondary piece, like a bookmark or coupon, thatcan be trimmed and saved.
Create a colorful design (be sure to include your company’s or prod-uct’s logo) to be slipped inside an acrylic cup. Give the cups away as apurchase incentive or when you sponsor a local charity event. You canfind these acrylic cups through premium catalogs or sometimes at craftstores. Other giveaway ideas: calendars, visors, acrylic keychains, andcustomized notepads. Check out your local copy shop or a catalog froma premium company for ideas.
A simple bookmark is a great giveaway item. If you’re designing one
to accompany a flyer or postcard, make sure that the bookmark’s
design is integrated with the larger piece, but is able to stand on its
own as well. That means that your logo or contact information needs
to be on both pieces.
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Acrylic keychains (usually
meant to hold a photograph)
are inexpensive and widely
available. Slip in your printed
design and pass keychains
out to new clients, at trade
shows, to employees, or to
long-time customers.
Using Acrylic ItemsAcrylic items, such as the mug and keychain shown
on this page, are usually available through premium
catalogs, at copy shops or quick printers, or at craft
stores. (You may also find acrylic buttons and
nametags or notepad holders.) The items typically
come with a paper insert which can be removed
and measured for use as a design template.
If your local craft store doesn’t carry items such as
these, ask if they can order Kelly’s Crafts or call the
company at (513) 738-5566. To find a premium
manufacturer in your area, look in the yellow pages
under “Advertising,” or contact the Promotional
Products Association at (214) 252-0404.
A colorfully printed design can
easily be slipped inside an
acrylic cup sleeve. Customize
the design with the name of
the recipient for a personal
touch. Be sure to include your
company’s name and phone
number where appropriate.
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Color tip 15Binding options
Add even more color to your printed pieces in an area many designersoverlook — the binding. Even the simplest binding methods — staples,paper clips, binder clips, and so on — are available in color. If yourpiece is spiral- or comb-bound, ask if colors other than black or whiteare available — most binding comes in blue, green, red, burgundy, andeven some fluorescent colors. If your bindery doesn’t offer any coloroptions, check out large office supply stores and area quick printers.
Let the colors of your cover be your guide when choosing a color forthe binding. Can you pick up a color used for text or another element?Remember that your goal is to create an integrated, professional lookfor your piece. A red-and-white cover with a fluorescent pink spiralbinding will only look amateurish.
Brightly colored staples, paper
clips, and other bindings add
even more color to your color-
printed pieces. Check an office
supply store or copy shop for
colorful ideas.
Color tip 16Printing a poster
Although your printer may only print on 81/2 x 11-inch paper, you canstill create a visually appealing poster. Print your design in color, thenglue or mount the page to a larger sheet of color or black stock. Start bymounting your design on an 11 x 17-inch sheet, then try an even larg-er sheet. Experiment with different placement (centered, top left cor-ner, lower right corner, and so on) to see which is most appealing.
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Color tip 17Fancy folding
Folded pieces are always more intriguing than flat ones. Folds getreaders involved in your message and encourage interaction. Whendesigning a folded piece, consider the following: • Printing over folds can cause cracking; try to keep fold areas free ofprinting if possible (see the sidebar on the opposite page).• Make a folded dummy with your chosen paper before you begin tolay out your piece. Write “front panel,” “back panel,” and so on in theproper orientation (right-side up, upside down, and so on) on eachpanel and use it as a guide for your design.• Make sure that the folds of your piece work with, not against, the lay-out. The piece should be folded to present your message in a logical way. • Determine how you will indicate fold lines. Usually, a hairline inlight gray or in a lighter shade of the background color works well.• When creating a brochure with multiple folds, slightly offset the pan-els to keep the inside edges of the piece from buckling when folded.• For folded self-mailers, remember that they must be closed withtape, tabs, or glue to go through postal processing equipment. • Add impact with duplex stock (each side of the sheet is a differentcolor) — opening each fold of the piece reveals a new color.
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When used properly, folds lead
your reader through the mes-
sage. Print each panel in a dif-
ferent color for added impact.
If your printer does not allow
for double-sided printing, try
printing on duplex stock (stock
that is a different color on
each side). Fold one corner of
the cover back to intrigue the
reader.
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Fold FactsIf you must print over a fold, try lightly scoring the
fold lines (on the inside of the piece, if possible)
with an art knife. Scoring will make folding easier
and may reduce cracking. Folding with, rather than
against, the grain of the paper may also reduce
cracking. To determine which way your paper grain
runs, you can try tearing it — it will tear straighter
with the grain — or folding it. Again, the sheet will
fold more easily with the grain.
A short-folded piece allows
a portion of your message to
show beside the cover of the
piece and encourages the
recipient to open it.
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Color tip 18Tiling
What do you do when you need to print a document that is much larg-er than the size of paper your laser printer can handle? Use the tilingfeature of your page-layout program. Tiling breaks your documentdown into smaller-size sections that will fit onto laser printer pages.Most page-layout programs offer tiling in their Print dialog boxes, andmost offer Automatic or Manual options.
Selecting Automatic tiling allows your page-layout program todetermine how much of your document to fit onto each printed page.Most programs allow you to have some control over the amount ofoverlap between the pages. Keep in mind that you’ll have at least 1/4-inch of unprinted border around each page (for most laser printers), soyou’ll want to set your overlap to at least 1/8-inch to get a good fit.
When tiling is set to Manual, the page-layout program will printonly as much of the document as fits on the paper selected, starting at
ruler coordinate 0,0. Then you can move the 0,0 coordinates to thenext section of the document and print again. You’re performing thesame function as Automatic Tiling, but you have control over whichareas of the document will print. Note: If you have a multi-page docu-ment, and you only want one page to be tiled, be sure to use theFrom/To specifications in the Print dialog box.
Many draw programs offer tiling as well. To tile a page in AdobeIllustrator, choose a tiling option from the Document Setup dialog box.Select the Tile Imageable Areas option to view and print a single pieceof artwork that is too large to fit on one page.
To save on paper and cut down on taping time, use the largest sizepaper that your printer can accommodate, and change the orientationof the document, if that will be more efficient. Each document will bedifferent, so you may have to change settings as needed.
Use the tiling feature of your
page-layout or draw program
to print large documents such
as signs or posters. Tiling
breaks the document into
smaller pieces for printing,
which you can then trim and
tape together.
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Color tip 19Color type effects
Color type is always attention-getting. Make your type grab even moreattention with these special color effects.
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Color tip 20The approval process
Getting your projects approved can be frustrating. If your piece has togo through several approval stages, keep track by electronically“stamping” your work. First, include the project name, date, and revi-sion number somewhere on each document. Second, scan your com-pany’s approval stamp and save the file. Keep it on the desktop anddrop the scan into each layout before you print. (Be sure you don’tobscure text or images with the scanned stamp.) This way, you cankeep track of who has seen the project and what changes they suggest.
Other Slow-Downs Getting approval on any project can seem to take forever. So a printer that runs
too slowly will only increase your aggravation. There are some simple steps you
can take to make your printer run faster, however:
• You can adjust the print quality and speed for different documents and pur-
poses on the printer’s front panel menu or from your application’s Print dialog
box. Select Fast Color for drafts or proofs, and you’ll print more pages per
minute.
• Be sure you are using the fastest driver software — generally the latest version
out. Check Tektronix’ online support at www.tektronix.com\Color_Printer\ for the
latest printer drivers.
• Allocate plenty of RAM to the application you’re printing from.
• If you’re only proofing text, suppress graphics or print them at low resolution.
Look for these options in your application’s Print dialog box under Options.
• Be sure that your application does not have its own spooling mechanism —
sometimes referred to as background printing — that would add time to an exist-
ing spooling mechanism. This is known as double spooling and can introduce
problems to your print jobs. If you are spooling from the driver to a print queue
on a server, you are double spooling. This will slow down printing.
• Spooling print jobs is not necessary, but if you plan to do it, the optimal
method is to let your server do it for you. This allows you to use your computer
for more important tasks.
• Printing at the highest resolution doesn’t always improve the image. If the
images are from low-resolution scans or are made up of solid fills, reducing the
resolution may provide the same quality output while taking less time to print.
• In general, EPS graphics print faster than TIFF images.
• Add a hard drive to your printer for fonts and frequently used PostScript files.
• Add or use the Ethernet option instead of Parallel or Serial-type connections.
• Often, printing in binary can reduce the size of the files to print, making print-
ing faster. Check to see if this option is available with your application and that
your printer driver and printer are configured to support binary printing.
• Using resident printer fonts or fonts stored on the hard drive can also keep
print files smaller, leading to faster throughput.
An electronic routing “stamp” can help you keep track of who has seen
your projects and what changes they request during the approval process.
35
Color tip 21Working in reverse
Reversing type or art out of a solid color background has several advan-tages — it provides a bold graphic effect, and it’s fairly simple andquick to create. When working with reversed art or type:• Choose a sans serif typeface, or a serif face with no fine lines.• Keep the type size large — at least 12 points or larger.• Don’t reverse large amounts of text.• Choose simple art with no fine lines or details.• Keep the page layout as simple as possible. • Keep it clean — check your piece for broken type, smears, or other
imperfections.
Although the image on the
brochure cover at left isn’t
reversed, it gives that impres-
sion. The light-colored image
against the dark blue back-
ground really stands out.
Note how layering black or
color type on top of reversed
type (in “Blooming Grove”)
adds dimension. The large
dark area of the blackboard
used on the piece above is a
natural place for reversed type.
Reversing type is a great way to draw attention to it. However, reversing
large blocks of small text is not advised, as it can make reading difficult.
Try reversing only the headline, as shown on the poster above.
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Color tip 22Color postcards
Postcards are a rapid way to get your message read. Recipients don’thave to open an envelope and unfold a brochure — your message isright in front of them. When printing postcards on your color printer,use the heaviest stock your printer will take. (Be sure to check withyour local postmaster for size and weight limitations.) Print on an 81/2
x 11-inch sheet oriented horizontally to get four cards out of one page.Position the cards to take advantage of the trim and get a color bleed.
A simple image paired with a
short headline is sure to get
attention. Recipients will want
to turn over a postcard like
this to see what it’s all about.
You don’t have to come up
with a clever graphic and
headline for your postcard.
Just enlarge your logo and
print your slogan on the front
of the card. This way, the
cards can be used for almost
any purpose.
Turn your postcard into a giant coupon.
Not only is it a great way to advertise and
bring customers in, it can help you guage
response to your mailings.
37
Color tip 23Working with gradients
A gradient is a fill effect in which one color fades into another.Gradients can add depth, dimension, and texture to art and back-grounds, and many different types of programs can add them. Mostprograms come with a large variety of preset gradients. There are one-and two-color gradients, gradients that simulate metal, gradients thatfade from one color into another, and so on. Most applications alsoallow you to set the direction of the gradient — radial, linear, diagonal,and so on. The preset gradient options are fine for most work, but youcan make your gradients look even better:• Change the percentages. Many gradients go from 100% of a color to0% of the color. Try setting the end point percentage to 1% or 2% fora smoother blend.• Change the midpoint of the gradient (the point at which one colorstarts fading into another). Set the midpoint closer to the darker coloror beginning point of the gradient.• Print on a flecked or textured stock to disguise banding or dot patterns.
Experiment with the different gradient options and settings
available in the application you’re using. Some companies
also offer plug-ins with additional gradients for draw, paint,
and page layout programs.
Illustrator/Purple, Red, Yellow
Illustrator/Pink, Yellow, Green
Microsoft Word/Peacock (vertical)
Microsoft Word/Gold (vertical)
Photoshop/Chrome
Illustrator
Yellow & Orange Radial
Photoshop/Yellow, Violet, Orange, Blue
QuarkXPress/Yellow and White Mid-Linear Blend
Illustrator
Yellow & Purple Radial
Microsoft Word
Moss (from corner)
Microsoft Word
Fire (from center)
Microsoft Word
Calm Water (from center)
QuarkXPress
B&W Diamond Blend
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Color tip 24Printing for special occasions
The speed and accuracy of a color printer makes it perfect for produc-ing prizes and other giveaways for special occasions. At a companyparty, for instance, you can instantly create certificates for the winnersof games. Do you publish a newsletter or another publication? Create apretend cover with a big, bright headline such as “[Person’s name]:Salesperson of the Year!”, scan the person’s photo and place it behindthe large headline. At your trade show booth, print personalizedcoupons for people who stop by to check out your offerings. The ideasare unlimited: Just use your imagination.
Customize a faux cover of your publication with a scanned photo of a
colleague or client. Just drop a scanned photo into a dummy layout,
then print full-size.
Hand out personalized
coupons to people who visit
your trade show or convention
exhibits. You provide them
with an incentive to buy your
products, and they provide you
with new names for your cus-
tomer database.
39
Color tip 25Take color from print to the web
Color can be a help or a hindrance on your web site. Color can hinderyour site if too many colors are used, if the wrong colors are used, andif the colors inhibit readabilty.
If you’re repurposing a printed piece for presentation on the web,use the colors of the printed piece as a starting point, but don’t followthem exactly. Say, for example, you’re posting pages from yournewsletter on your company’s web site. The newsletter may use thecompany colors — navy, burgundy, and dark green — in a variety oftints. Try limiting yourself to just two of those three colors — at 1 per-cent — on your web site. Choose one color for the background and onecolor for graphics or other elements. Experiment with different colorcombinations to see what works best.
If you want to try a variety of foreground and background colors foryour web site, check out the Color Center at http://hidaho.com/color-center/cc.html.
If you’re starting a new design which you know will be posted onthe web, you can make it easy for yourself by designing with web-provencolors. Visit Lynda Weinman’s web site at www.lynda.com/hex.html todownload the web-safe color palette. This is the actual palette thatMosaic, Netscape Navigator and Internet Explorer use within theirbrowsers. The palette contains only 216 colors out of a possible 256,because the remaining 40 colors vary on Macs and PCs. By eliminatingthe 40 variable colors, this palette is optimized for cross-platform use.
Thanks to all our content partners in creating this ambitious series of books. It has been a long and fruitful journey.
Created by Catharine & Sons, Morton, Illinois (309-266-9299)Creative director: Cathy FishelArt director: Tracey WarnerCopywriting: Renée Phillips, Cathy FishelDesign and production: Jennifer Hammontree-Jones, Juliet EatonArt and photos courtesy of Dynamic Graphics, Inc. and Digital Vision (800-255-8800)
PhotoDisc is the premier provider of images for this book and program. Formore information about the PhotoDisc series of products or to receive a productcatalog, please contact PhotoDisc directly at:www.photodisc.com, [email protected], or [email protected].
Within the U.S. Phone: 1-800-528-3472 Fax: (206) 441-9379
Outside the U.S. Phone: (206) 441-9355 Fax: (206) 441-9379
From Europe: Phone: + (0) 44 181 255 2900 Fax: + (0) 44 181 255 2929
Copyrights and TrademarksCopyright© Tektronix, Inc. Unpublished rights reserved under the copyright lawsof the United States. Contents of this publication may not be reproduced in anyform without permission of Tektronix, Inc.
Tektronix®, Phaser®, PhaserShare®, ColorStix®, and Made for Each Other®, are regis-tered trademarks of Tektronix, Inc. PhaserPrint™, PhaserLink™, and PhaserPort™ andthe TekColor name are trademarks of Tektronix, Inc. Word, Excel, and PowerPointare trademarks of Microsoft® Corporation.
PANTONE Colors generated by Phaser color printers are four- and/or three-colorprocess simulations and may not match PANTONE-identified solid color stan-dards. Use current PANTONE Color Reference Manuals for accurate colors. PAN-TONE Color simulations are only obtainable on these products when driven byqualified PANTONE-licensed software packages. Contact PANTONE, Inc. for a cur-rent list of qualified licensees. © PANTONE, Inc., 1988.
All trademarks noted herein are either the property of Tektronix, Inc., PANTONE, Inc., or their respective companies.
The Color Connection(SM)
Book Series
At Tektronix, we want to help you use coloreffectively. But, let’s face it, you don’t havetime to sit in class. So, we’ve developed fourhands-on books. The Color Connection Seriesteaches you how to use the software you’realready familiar with to design powerful, pol-ished business reports, creative projects, andeveryday documents. The Color ConnectionSeries is just one part of a comprehensive pro-gram developed by Tektronix to make sureour customers get the most out of their colorprinters.
The Color Connection Series includes impor-tant, useful tips from graphic design experts.You’ll want the entire series available as youcreate your business documents. To order thecomplete series, call Tektronix in the U.S. at1-800-835-6100. Monday – Friday, 6 am to 5pm (PST).
For more information on Color Connection™
visit: www.colorconnection.tektronix.com
The projects in this book were created usingMicrosoft Office 98 for Mac and MicrosoftOffice 97 for Windows. Although the instruc-tions provided here have been tested thor-oughly, your program may behave differentlyand results may vary.
www.tektronix.com/Color_Printers/
NE/1998 TCPBK-19UA/071-0524-00 $15 (U.S.)
Microsof t Off ice Bas ic sMany of the most helpful design instructions are buried deep inside traditional manuals. This tutorial brings them to the forefront with a practical spin!Learn how to use color with confidence in Word, Excel and PowerPoint.
Microsof t Off ice AdvancedMost business professionals aren’t taking advantage ofall that Microsoft Office has to offer. Rise above therest! Using this tutorial, discover new tricks—like howto add scanned images or create three-dimensionalcharts—that add life to your business documents.
Making the Most of Your Color Pr interDon’t limit your Tektronix color printer to presentations. It can do so much more! We’ll show you how to use your printer’sadvanced features and how to design innovative projects that will save you a bundle and give your business the competitive edge.
Internat ional Color GuideThe International Color Guide delves into 18 cultures and provides an overview of the symbolism of color within them.Based on the ambitious research of Surya Vanka, associate professor of art and design at the University of Illinois, this color usage guide is a must-have for any business withinternational interests.