Posting to WordPressThe Complete Guide - A Free Nonprofit Webinar by OrgSpring

www.orgspring.com | 412-475-9125 | @OrgSpring

History

Achievements

We were founded in early 2012, by a small team of web enthusiasts and nonprofit consultants who believe that nonprofits should have fantastic websites that actually help them achieve their missions - not detract from it. We also believe they should have those websites no matter how large or small the nonprofit’s access to resources might be.

In 2012 alone, we helped more than a dozen nonprofits launch new websites, raise more than $200,000 completely online, and find the front page of Google (and other search engines) with their shiny new websites. But, more important than that, we helped those same nonprofits take control of their technology and make it work for them, and the audience they serve - people in need!

About OrgSpring

Our Partners OrgSpring works with only 3 types of organziations: nonprofits, government agencies, and political candidates for public office.

www.orgspring.com | 412-475-9125 | @OrgSpring

Meet The Folks

Grant Writer &Content Writer

@prograntwriter

Designer & Developer

@reinnovating

Political Director & Content Writer

@AwesomeHousePV

Executive Director

@OrgSpring

www.orgspring.com | 412-475-9125 | @OrgSpring

Well Documented

WordPress powers nearly 1 in 6 of the top 1 million websites and blogs in the world. It is the most popular website platform and blogging medium.

Website

Blogging Platform

What is WordPress?

CMS

Nonprofit

Open Source

Easy to Maintain

Large Community

Easy to UseSocial Network

www.orgspring.com | 412-475-9125 | @OrgSpring

Unlimited Pages

Web 1.0 was the domain of web developers and designers with coding experience. That made sites expensive to create and maintain. WordPress is open source, free to use, and easy to maintain.

Static

Just a few pages

How’s it Different?

Pushes info

Editing = Coding

Dynamic BLOGS

NO CODING

Interactive

Anyone can useJust business

WEB1.0

www.orgspring.com | 412-475-9125 | @OrgSpring

Web 1.0

The Static Web

• Content Rarely (if ever) changes

• Pushes Information

• No Engagement

www.orgspring.com | 412-475-9125 | @OrgSpring

What is a BLOG?

Blog LogWeb

It bridges the old style of story telling with technology to form a new medium for communication

www.orgspring.com | 412-475-9125 | @OrgSpring

What is a Post?

News Item EventArticle

Any dynamic content that gets added on a regular or periodic basis

www.orgspring.com | 412-475-9125 | @OrgSpring

Increased offline traffic

More supporters

Increase online traffic

Makes you an authority

Always follows

Content

Blog Benefits

Advocacy

Visits

Income

Engagement

www.orgspring.com | 412-475-9125 | @OrgSpring

URL added to sitemap

Search engines notified

Site Categorized

Ranked in order of authority

Continue posting

Content and Context Analyzed

Post creates a URL

Site is indexed

Site shows up in search results

Increase authority improve ranking

How a Blog Works

Posting Process

www.orgspring.com | 412-475-9125 | @OrgSpring

If you can write an email - you can post in WordPress!

Insert images or other media from the web or your own media library.

Use post visual editor or HTML / Text editor from WordPress admin.

Craft content in WordPress or paste from word processor.

Post immediately on your site, schedule for later, and share to social nets.

WriteContent

CreatePost

AddMedia Publish

3 Requirements

www.orgspring.com | 412-475-9125 | @OrgSpring

Title Content Publish

Every post needs a title.This has seo benefits, and helps with categorization.

You must publish the post for it to be live on the web. You can restrict post viewing with passwords or privacy.

Every post needs content. This includes text, images, video, etc. Not every post needs every type of content; but it does need at least one.

Webinar LiveVideo Workshop HereSlides resume after workshop

www.orgspring.com | 412-475-9125 | @OrgSpring

WordPress gives you the ability to make your site unique - and to do it at a very low cost - in many cases, free!

Make Your Site Unique

www.orgspring.com | 412-475-9125 | @OrgSpring

• Themes

• Plugins

• Stock Images and Media

• Everything need to run your own site

WordPress Industries

DIY DDIY

• Developers

• Designers & Graphic Artists

• Content Writers

• Consultants

www.orgspring.com | 412-475-9125 | @OrgSpring

WordPress Themes

Theme downloads

Plugin downloads

Plugins

New sites

25,000

Source: WordPress.com

WordPress Facts

67 million

500 million

1 in 6

2,000

www.orgspring.com | 412-475-9125 | @OrgSpring

412-475-9125

www.OrgSpring.com

OrgSpringOrg

Contact Us

@OrgSpring

THANK YOU :)Find us online @OrgSpring

See you in next Presentation