the connectivity declaration - susan zielinski, managing director of smart, university of michigan
TRANSCRIPT
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CONNECTING AND TRANSFORMING THE FUTURE OF TRANSPORTATION
Susan ZielinskiManaging Director, SMART,
University of Michigan
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- Government, Business & NGO & academic partners- Ford a founding & ongoing partner (Human Rights Code)- SMART – Labs then research then education - Aims: user accessibility, operator supports, economic opportunity- Foundations & Gov: NSF, Mott, FIA, EPA, FHWA
LEARNING LABS/ PILOTS FOR THE NEXT INFRASTRUCTUREBuilding from Bremen Germany Model – Michael Glotz-RichterIndiaChennai, Cochin, Bangalore, Delhi
South Africa – Cape Town
US – Michigan (Connect & Prosper, TTRCC), LA region, Ann Arbor, DC, Atlanta, Portland, Seattle, Honolulu)
Brazil – Confederation of Municipalities
Europe – Lisbon & Cascais, Portugal; Warsaw, Poland
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MY MASOCHISTIC CAREER PLAN:
- move to belly of beast- work on sustainable transportation
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What I learned: Until recently, Transportation IS CarsEverything else is “Alternative”
(i.e. for those who can’t afford cars & why would we care about them anyway?)
Talking about “Alternative” transportation is a bit like saying
women are alternative men
RATHER,What we’re seeing is a SOPHISTICATED
EVOLUTION
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… as Thomas Friedman might say …TRANSPORTATION IS FLAT
OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLY EQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION
TRANSLATION: More Choices; More Connected Choices (New Mobility)
EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY ITThe current value of New Mobility markets can be measured in the billions of dollars.”Building a New Mobility Industry Cluster in the the Toronto Region” (MTE & ICF)
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http://www.veolia-transport.com/en/medias/focus/digital-file.htm
What might it look and feel like?
VEOLIA’s Jules & Julie
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People Act When They Have Opportunities to Act(as long as it’s easier than watching TV)
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CONTEXT: URBANIZATION
From 50% - 2/3 by 2025; 81% in US; 90 % world economyComing years: At least 35 cities more than 10 million
RESULT:Almost all transport has at least an urban component
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OTHER DRIVERS
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modes
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ZIPCAR: Wheels When You Need Them
FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE SHARE
services
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technology
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infrastructure
Autos, Car-Share, Bikes…
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design
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products
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moving peoplemoving peoplemoving goodsmoving goodsmoving less moving less
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systems of systems
CONNECTIVITY/OPTIMIZATION IS THE NEW BLACK
(silver bullet)
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In ecological terms, it should come as no revelation that as cities grow and become more complex and diverse, they begin to create more efficiencies. Ecosystems grow from simple systems with a few pioneering species to more mature ecosystems with diversity and interconnection. Thus, after a fire or flood, or some other disturbance, a cleared piece of land will begin developing the structure of its ecosystem with an emphasis on rapid simple growth. After a period it becomes more diverse and more efficient as it establishes a more complex network of interactions
Peter Newman
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A heart? A lung? Pituitary gland? Your choice
What is better? What is the silver bullet?
I only use my heart I’m too rich and powerful to use my capillaries
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THE MANY FACES OF CONNECTIVITY / OPTIMIZATION
• spatial / physical / modal
• service
• technological
• economic (open source)
• institutional & policy (public private innovation)
• cultural / psychological (range of benefits)
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NEW MOBILITY GRID / NEXT INFRASTRUCTURE
Connects Mode Service Product Technology Design
Door to Door (feeds trunk, focused on user)
Scalable / incremental / all yeses / induces demand
For all shapes & sizes of communities & regions
Short term / long term (not land use / policy dependent)
Sexy (design) & Safe & Equitable
Resilient & Robust (Katrina / 911)
Business, Innovation, Job Opportunities
Multi-amenity hub Simple hub
Unanticipated CoBenefits
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FOUR STEPS -- LIVING LAB APPROACH
1. CONVENING – The Crucial & Often Under-Rated First Step2. MAPPING – An Engaging and Tangible Catalyst for Action3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll-Out4. MOVING MINDS – Speak a new language (Rumi, Philip K.Dick)5. (NETWORK with other living labs – April summit, virtually)
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Traditional Transportation Meetings
Attendees: Usual Suspects
NEXT GEN Meetings: Positive, Public Private Innovation
0:00 1:40 1:50 2:00
Agenda: What Sucks (and sometimes why)
Solutions Laundry ListQuick attempts at prioritization
Adjourn
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MAPPING
(a big breakthrough)
Ann Arbor survey:- most people asked for what’s already there
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MAPPING THE INDUSTRY OPPORTUITIES
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Some Companies Leading the Way on IT / New Mobility Mix
• Ashok Leyland• Cisco Systems
•Faurecia• Ford
• Google• IBM
• Infosys • Inrix
• Mapunity• Microsoft• Qualcom• Siemens
• Velankani•Veolia
• and more…
Public Private Innovation
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Increase travel speed for all vehicles: 30%Shift from private to public transportation: 20%
Example: LB Road, Chennai
PILOTING /
LEARNING LABChennai & Cochin
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Moving Minds
Did Philip K. Dick predict or shape the future?
3- year pilot underway
L.A.
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NEW ROLES
PUBLIC SECTOR – incentives to connectivity / systems convening beyond the usual gov. players / implementing
PRIVATE SECTOR – public private innovation, new products, marketing New Mobility culture
ACADEME – new models based on real world contexts, understanding & advancing solutions (not just problems)
NGO’s – informing / new approaches, partnering, engaging constituencies / implementing
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INVITATION / SHAMELESS PLUG
Transforming Transportation: Economies & Communities
Book Cadillac, Detroit
April 7 – 9, 2011
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SMART Connections:
• um-smart.org or email me [email protected]
• new blog – um-smart.org/blog
• Connect and Prosper in Michigan
• international summit in Detroit April 7 -9, 2011
• primer (thanks to FIA Foundation!)
• learning labs (in pilot cities)
• business network
• research collaborative
• global learning community
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DISCUSSION