MANUEL SERRANO ORTEGA Chief Executive Officer

IE COMMUNICATION CLUB June 17, 2014

1. DEVELOPMENT OF AN

ENTREPRENEUR

The true entrepreneur always keeps trying: try, try again

!

SELLING ON STREET"(Ages 10-13)

RABBITS - PARTRIDGES (14 - 16) (16-18)

GO TO THE UNIVERSITY!! COACHING - REAL STATE DEVELOPMENT

(Ages 18 - 24)

– My Experience –!

Never Give Up

Keep Moving Forward

It´s not failure if you learn to…

…Try, Try Again

History, Leadership and Courage

2. COOLHUNTING

COMMUNITY

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What is Cool Hunting?

¿CÓMO SURGEN Y SE D IFUNDEN LAS

TENDENCIAS?

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How did I build a network of coolhunters?

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What system would you use to detect global innovations?

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What system of communication would you use to gather these innovations?

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What do I do to incentivise these coolhunters to submit information to

us?

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How do we earn revenue?

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1. Communicating Innovations

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2. Communicating Beta Testing Results

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3. Communicating New Products

http://vimeo.com/15595024

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I shared with you 3 ways we earn revenues:

1.  Communicate Innovations

2.  Communicate Test Results

3.  Communicate New Products

Can you tell me a 4th?

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4. Connecting Clients to Innovators

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EXAMPLES OF INNOVATIONS

3. INNOVATIONS

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TOOLS YOU CAN USE IN YOUR BUSINESS

4. DIGITAL COOLHUNTING

http://www.netvibes.com/en

http://www.google.com/trends/

http://www.trendhunter.com/

Surf the web for new ideas, and get paid for it!

Find - Test - Share

manuelserranoortega

@manoloserrano

Manuel Serrano Ortega

manuelserranoortega

CoolhuntingCommunity

JOIN COOLHUNTING

COMMUNITY

www.coolhuntingcommunity.com