the core of innovation: empathy and experiment
TRANSCRIPT
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INNOVATIONYAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIEMENT
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HC LaiUser researcher
Joe HsiaUX Designer
Kaba SuUX Designer
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3
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INNOVATION
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存續 Businessviability
可行 Technologyfeasibility
需求 User
desirability
innovation
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UXP�*e
User eXperience
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UCDP�S �[N
User Centric Design
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Optimization
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Incremental innovation
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What a wonderful world?
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Radical Innovation
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Radical Innovation
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Technology Change
Meaning Change
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Radical Innovation
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2345N1
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Empathy
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Experiment2eLO
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UUSER & EMPATHY
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Meaningful innovation start with USERS
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Go out and be Curious
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Go out and be Curious
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,?P�S�&, ����&jZ'� Walk into their daily lives
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Visit their favorite spots
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Collect stories behind objects
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The role of internet in daily lives
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immerse in the context
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Increase empathy & Find meaning
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From user data to insights
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WHYs ?
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Digest insights and form POV
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Apple App Store
App
Google 2014 30 app
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Learn from existing and extreme users
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Discoverability
Familiarity Delight
Value framework9 �0=N�
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Doesn’t matter if users plan to buy something or not, they need to have ability to discover products that interest them quickly and smoothly. User also expect to see good content being continuously updated.
Discoverability
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As users’ interactions with our app increase, they expect to see more personalized content and UX. Similar to shoppers browsing in a physical store that they frequently visit, we want to create the sense of belonging.
Familiarity
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This app should created delightful UX and surprises within our interactions. Using our app should be fun.
Delight
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Are meanings enough to help us move from 0 to 1 ?
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EEXPERIMENT
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0 1
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0 1
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0 1
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design/build products people love
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What lean startup taught us…
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fail fast, often and smart,
What lean startup taught us…
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What building products at Yahoo is
fast, often and smart,learn
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how?
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empathy
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data
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empathy/data hypothesis
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brainstorming/ how might we
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ideation
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storyboarding
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prototyping
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iteration
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empathy/data hypothesis
iteration
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empathy/data hypothesisiteration
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empathy/data hypothesisexperiment
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good/great ideas aren’t enough
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execution
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SSPACE & CULTURE
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Magic happens when we work at the same
SPACE
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The magic field designed for open, transparent and fast
communication
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The magic field designed for open, transparent and fast
communication
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Make it tangible: what you see is what you get
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Find your collaboration tool: ideas can’t wait
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RREPEAT
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S E INNOVATION
U
SE
REPEAT
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S E INNOVATION
U
SE
Innovation doesn’t happen in a vacuumRogier van der Heide, Chief Design Officer of Philips Lighting
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At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
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Innovation is like exploring the sea
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