The “Corporate Tube” Revolution

November 2013

Aaron WaldDirector, Customer Success, EnterpriseKaltura

Poll Question:Does your company use a video portal

today?

Agenda

Video Trends

Converged Video Strategy for the Enterprise

CorporateTube – The Why’s and How’s

What Can You Do with CorporateTube ?

Online Video is Here to Stay

Video is engaging, interactive, and fun72 hours of video are uploaded to YouTube every minute (Google)Over 4 billion YouTube videos are viewed each day (Google)182 million U.S internet users watched 38.7 billion videos in December 2012 (comScore)Web pages with video attract 2-3 times as many visitors, doubled their time on the site, and achieved 157% increase in organic traffic (MarketingSherpa)C

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Video is an effective training, productivity, and marketing tool“Firms increasingly use video for corporate communications, meetings and collaboration, and training.” (Forrester)“Sales, HR, Training, and other roles demand access to publish video content (Forrester)“By 2016, large companies will stream more than 16 hours of video per worker per month” (Gartner)The amount of video in organizations is increasing at rates varying from 50% to 200%, annually” (Gartner)

A Few Bold(ish) Statements….

Video has become an essential tool for communications and collaboration inside the enterprise, and for marketing externally

Kaltura predicts: By 2016 every organization that wants to be effective in internal communications and collaboration will deploy a “CorporateTube” solution

Organizations that use video effectively areo Driving greater employee productivityo Training employees more effectivelyo Increasing the level of organizational knowledge

EC = MCEvery Company

MediaCompany

“The 360” of Enterprise Video

More effective messaging; Stronger brand awareness; Greater

conversion; Better SEO; Lead generation; More effective Sales

and eCommerce

Enhanced productivity & cost savings via more effective

communications, collaboration and ideation

Improved training results and cost savings through effective on-demand

remote training; Increased level of organizational knowledge

Marketing & SalesTraining & Knowledge SharingCollaboration & Communications

Kaltura At-a-Glance

Recognized Leader in both Online Video and Enterprise Video Platforms

100M+ Kaltura Users Worldwide in 3 Verticals

2006: Founded as the 1st and Leading Open Source Video Platform

500+ APIs: Open, Modular, Flexible

Strong Ecosystem that fuels Innovation (developers community, partners, resellers, OEMs)

Out of The Box Applications and Integrations + Kaltura Exchange

Enterprise: Video Portal (“CorporateTube”) for knowledge sharing and collaboration. Video solutions for marketing and public communicationsEducation: Integrated and stand alone video solutions for teaching & learning, Alumni relations, Libraries and communityMedia: Media management, publishing and distribution solutions for broadcasters, publishers and emerging media companies

Markets at different stages

=Kaltura

innovation

Transforming the way people work, learn and entertain using online video

Sample CustomersEnterpriseEducationMedia

Kaltura Is A Leader Among OVP and EVP Vendors (Forrester Wave, March 2013)

“Among the three Leaders, Kaltura has the most feature-rich platform…Unlike other video platforms in this Forrester Wave with a narrower target market, Kaltura targets media and entertainment, enterprise (both internal and externally facing use cases), and education”

“Kaltura’s modular approach, extensibility, and partner ecosystem for software integrations differentiate it as a middleware platform. Unlike any other vendor in the evaluation, it can serve video publishing needs for internal communications and external marketing and has customers using it for both”

So Let’s Put Together a Video Solution…

EmployeeGenerated

Content

ExecutiveMessaging

TrainingVideos

Marketing Videos

MARKETING & PUBLIC COMMUNICATIONSü Promote brand & productsü Measure audienceü Corp./gov’t communications

TRAININGü Corporate trainingü Knowledge transferü Remote trainingü Employee onboardingü Assure training compliance

SOCIAL BUSINESSü Knowledge sharingü Collaboration, team workü Executive announcementsü Internal Communications

INTERNAL CONTENT

EXTERNAL CONTENTCorporate Marketing

Agencies

Partners

Consumers (UGC)

So Let’s Put Together a Video Solution…

EmployeeGenerated

Content

ExecutiveMessaging

TrainingVideos

Marketing Videos

MARKETING & PUBLIC COMMUNICATIONSü Promote brand & productsü Measure audienceü Corp./gov’t communications

TRAININGü Corporate trainingü Knowledge transferü Remote trainingü Employee onboardingü Assure training compliance

SOCIAL BUSINESSü Knowledge sharingü Collaboration, team workü Executive announcementsü Internal Communications

INTERNAL CONTENT

EXTERNAL CONTENTCorporate Marketing

Agencies

Partners

Consumers (UGC)

Bridge the Gap with an Enterprise Video Platform

Video Upload/import

Mobile Capture

Internal CMS / LMS, SharePoint

External company site

Public Sites (e.g. YouTube, Fb)

Live webcast/ video

conferences

Screen recording /

webcam rec.

CENTRALREPOSITORY

CONTRIBUTION TOOLS

CONSUMPTIONTOOLS

Digital Signage

CorporateTubeVideo Portal

“I want to record a video message from anywhere…

…and have my global team discover it, watch it, like it, comment on it, and share it”

“That’s my nirvana.”

…publish it on my team’s private channel…

CorporateTube Started with a Simple Vision

Kaltura + Corporate Community = CorporateTube™

We listened to our customers

CorporateTube -Empower Your Organization Video

RECORD/CAPTURE

UPLOAD

EDIT METADATA

PUBLISH

SEARCH/IN-VIDEO SEARCH

WATCH

COMMENT

LIKE/RATE

MODERATE/APPROVE

DEFINE GOVERNANCE POLICIES

MEASURE SUCCESS/EFFICIENCYCONTENTCONTRIBUTORS

ADMIN /OWNER

CONTENT CONSUMERS

SHARE

SUBSCRIBE TO CHANNELS

CREATE CHANNELS

MANAGE/CREATE USERS & CATEGORIES

CorporateTubeEmployee Generated Content Tools

Synchronized Video PresentationScreen Capture

Chaptering

Webcam recording

Trimming & Clipping

Webcasting, Video Conferencing

Mobile Capture

Poll Question

What Can You Do with a CorporateTube?

Senior Management – Executive Communication

Quarterly briefsTown-halls & announcementsCEO on CameraInterviewsRecognition

Training- Corporate

Corporate TrainingOnboardingSales training and demosProcess walkthroughs

Training - EGC

How-to’s and demosCoaching & mentoringEmployee “Vlogging”Best practice tips“Day in the Life”Leaders as teachers

HR & Community

Promote company initiativeso Employee rewardso Volunteer dayso Diversity

Recruiting (video resume)Employee Performance evaluationVideo contests (e.g. “Be an Ambassador”, “In-it-to-win-it”)

Central Collaboration & Social

Employee video profilesTeam meetings and workspacesIdeationCompany events coverage (EGC)Highlight achievementsHoliday greetings

IT, Security and SupportFAQ videoso Help Desko Customer Support

Screen-capture tickets and problem resolutionsAwareness building

MarketingCompany event promotionProduct introductionProduct Collateral & Customer testimonials)Webinars, lead generationViralPR & Brand Awareness

SalesProduct videos/demosLearn on-the-goEGC workflows via mobile Monetization of training videos

CorporateTube - Business Outcomes

Reduce Costs

Grow Your Business

Prepare Your

People

• Simplify knowledge creation/transfer • Access to latest information on products, systems, and processes • Workforce engagement and creativity• Rapid access to searchable knowledge • Improved collaboration for dispersed teams• Sense of corporate community• Maintain governance and security

• Reduce ramp-up time for new employees• Improve individual productivity• Reduce training-related travel costs and time out-of-field • Extend reach and reusability of produced content

• Easy method for Sales to share and critique customer presentations• Offer ability for internal experts to share details about products and markets• Share customer success stories• Encourage employees to share ideas to better align innovation with market demand• Offer an engaging approach for leaders to communicate and align goals

Questions About CorporateTubeAaron WaldDirector of Customer Success, Kaltura Aaron.wald@kaltura.com

Kaltura MediaSpace (“CorporateTube”) public demo site: https://corporatetube.mediaspace.kaltura.com/

Sign up for a CorporateTube free trial:http://corp.kaltura.com/mediaspace-free-trial