the use of webcasting to engage with internal stakeholders - bdi 11/12/13 the future of...
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Presentation: The Use of Webcasting to Engage with Internal Stakeholders Presented by: Trevor Loe, Vice President, Sales, Vintage Filings, a PR Newswire Company www.bdionline.comTRANSCRIPT
THE USE OF WEBCASTING TO ENGAGE WITH INTERNAL
STAKEHOLDERS
Trevor LoeVice PresidentVintage Filings, a PR Newswire company
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
@trevorloe
TREVOR LOEVice President Vintage Filings, a PR Newswire company
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
PR Newswire is the global leader in innovative communications
and marketing services, enabling organizations to
connect and engage with their target audiences worldwide.
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
Webcasting Can HelpWebcasts provide a dynamic and effective platform for communication both externally and internally
• Announce new products and services• Provide a cost-effective alternative to traditional
training sessions• Access new channels to make your communications
plans more efficient• Brief staff in multiple locations simultaneously
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
TOWNHALLSExecutive speeches to staff with possible Q&A
TRAININGCost-effective training for staff in multiple locations
CRISIS MANAGEMENTQuickly communicate with staff during emergencies
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
3 Different Cases For Using Webcasting To
Reach Unique Audiences
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
A Major Utility Company in the Northeast A Major Utility Company in the Northeast
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
A Major Financial InsitutionA Major Financial Insitution
• Monthly Training Sessions for staff at multiple locations
• Average 10K-15K participants per event• Questions are solicited ahead of time due to the
volume of participants on each call.
• Monthly Training Sessions for staff at multiple locations
• Average 10K-15K participants per event• Questions are solicited ahead of time due to the
volume of participants on each call.
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
A Nationwide Non-Profit OrganizationA Nationwide Non-Profit Organization
• Monthly training sessions for staff and volunteers
• Host Monthly Online Donor Events – Private Paid Event – URL / Password Protected
• Attendance for training and private events continues to rise.
• Monthly training sessions for staff and volunteers
• Host Monthly Online Donor Events – Private Paid Event – URL / Password Protected
• Attendance for training and private events continues to rise.
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
4 Tips For Creating Great Webcasts4 Tips For Creating Great Webcasts
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
1. Know Your Audience1. Know Your Audience
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
2. Keep It Simple2. Keep It Simple
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
3. Be Creative & Engaging3. Be Creative & Engaging
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe
4. Provide a Clear Call To Action4. Provide a Clear Call To Action