the customer wants to know transparency & the new world of diamonds mr. amihai zivan sussholz...
Post on 18-Dec-2015
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The Customer Wants to Know
Transparency & theNew World of Diamonds
Mr. Amihai Zivan SussholzYEI- Yahalomei Espeka International Ltd.
YEI at a Glance
Founded in 1969
Sightholder since 1993
Serves hundreds of clients from 6 offices in major worldwide diamond
centers
Specializes in fine-make small round diamonds under 1ct
Capable of catering to very specific client requests (special sizes)
Over 2,600 employees in two manufacturing facilities
State-of-the-art production facility in Panyu, China
Luxury Jewelry - Raising Standards
THEY WANT MORE! More services More partnership – particularly in product development
and marketing More flexibility More attentive to make More careful about quality - end-customer is more informed
Luxury jewelry manufacturers want more professional partners who provide transparency
and real added value
Sorting and ease-of-ordering
Sorting and ease-of-ordering
Partnership via joint marketing initiatives
Partnership via joint marketing initiatives
Inventory / Availability
Inventory / Availability
Conveniently located offices
Conveniently located offices
Fine-make diamonds)or other “specialty(”
Fine-make diamonds)or other “specialty(”
Efficient, ethical sourcing
Efficient, ethical sourcing
CUT
CUT
SUPPLY VALUE
Expectations
How it Works @ YEI
ValuePre-sorted product and easy
ordering as well as joint marketing programs and other
value-added services.
ValuePre-sorted product and easy
ordering as well as joint marketing programs and other
value-added services.
CutHighest standards for fine-
make production.
CutHighest standards for fine-
make production.
SupplyCustomers have what they want available when and
where they need it.
SupplyCustomers have what they want available when and
where they need it.
ProfessionalismHave attained and exceeded
industry standards for production and
ethical practices (BPP, ISO).
ProfessionalismHave attained and exceeded
industry standards for production and
ethical practices (BPP, ISO).
Cut
Maintain high-quality rough sourcing
capabilities (located in Israel).
Sightholder status enhances customer
confidence in the product.
Excellent reputation for fine-quality make
backed up by experienced, well-trained
staff and top-notch facilities.
Supply - Sorting
Over 2000 assortments available.
Customers can purchase specific sizes and not only parcels.
For both large and small clients, pre-sorted product helps clients save time and money.
For both large and small clients, pre-sorted product helps clients save time and money.
Supply – Inventory/Availability
Each of over 2,000 items are stored independently. Online “Harmony” stock system allows customers to
know exactly what’s available. Worldwide offices to reduce time for communication
/delivery
Having a large inventory means the customer
doesn’t need to maintain one.
Having a large inventory means the customer
doesn’t need to maintain one.
Value - Ease-of-Ordering
Clear Code - YEI’s proprietary coding system
Developed as “The Espeka Language” and upgraded over the years.
Order precisely the stones they need, with no leftovers and
no bulk packages.
Simplifies ordering and especially reordering
Value - Partnership
YEI has developed joint marketing initiatives with
both U.S. and Asian jewellery manufacturers
PERFECTLY MATCHED DIAMONDS:
Identically-cut fine-make stones manufactured
by YEI.
Jewelry created by retailer
Marketing & Advertising - developed jointly
Support includes advertising,
in-store materials and staff training
Establishing clear objectives and goals (which each side needs to
consider and agree upon)
Expectations, milestones for success, etc
Understanding the local market and consumer
Choosing the right communications approach
Maintaining consistency (over time/geography)
Value - Partnership (cont.)
Excellent reputation for fine-make diamonds State-of-the-art China manufacturing complex – excellent
evaluation in annual BPP review… Exceed industry standards so clients can be more confident in
product ISO 9001 certification achieved in early 2008
Professionalism
Who Wins?
EVERYONE!
ClientsBetter service, lower costs
ClientsBetter service, lower costs
YEISatisfied customers
YEISatisfied customers
IndustryProgressive practices
become the norm
IndustryProgressive practices
become the norm
Leading the way to the
New World of Diamonds