the dangers of building your audience on social media platforms
TRANSCRIPT
• I’m Greg• Also know as “Shuey”• Co-founded Stryde• Husband of one, father of two… and
a dog• Master fort builder
WE HELP BRANDS ACCELERATE GROWTH
Core Offering• Audience Targeting/Buyer Journey
Mapping– Content Marketing– SEO– Social Media– Influencer Marketing–Marketing Automation
Content marketing is tough!!!
Why?• Figure out where you audience
spends time online• Engage them• Bring them back to your house to
play
“The Fishing Pond”
“We need to get to 1,000,000 Likes on Facebook in the next 90 days”
“We need to increase the number of fans we are reaching with our posts on Facebook”
“We ran a Disneyland giveaway and tripled our Instagram followers, but no one is engaging or buying from us”
“What happens if Instagram is gone tomorrow?”
“What happens if Facebook changes their rules in how I can engage with my fans?”
Benefits• Real Business Asset• No one can tell you how you must
communicate• No one call tell you how often you
can communicate• Captive audience who wants to hear
from you
The Big Three• Gated Digital Assets• Interactive Content• APPROPRIATE Giveaways
DIGITAL ASSETS
What Are Digital Assets?
• eBooks• Guides• White Papers• Case Studies
Digital assets are pieces of content strategically created to capture a prospect’s email address in exchange for valuable information about a specific need or problem they’re trying to solve.
Guidelines• Has to solve a problem faced by your
potential customers• Has to provide serious value– Enough to give you their email address
• Promote through paid social promotion
INTERACTIVE CONTENT
Guidelines• Tightly focused on what you do• Create landing page on blog• Promote through paid social
promotion• Serve an offer at end of quiz– Drive into a digital asset– Get 10%
GIVEAWAYS
Incentives
The ONLY incentive you should offer is the promise of a solution to their problem
Guidelines• Tightly focused on what you do• Create landing page on blog• Setup giveaway through Rafflecopter• Promote through paid social
promotion• First requirement is to provide an
email address• The rest is gravy
FOLLOW UP & EXECUTION
Never, Ever Okay To…• Let your list sit for more than 30 days• Push sales offers in every
deployment
Expert Tips• Segmentation is key!!!• Always ask for feedback• Provide social proof• Test delivery times and days• Mobile friendly• Tag all links with Google’s URL
Builder
ANY QUESTIONS?
