The Days of the Future Test

VodQA 2015: Push the Envelope

Organization

Cost

Time To Market

Scale

Value Proposition

BUSI

NES

S D

IREC

TIO

N

Source: Computerworld 2015 Forecast Study

Predicted Spending Patterns towards Technology in 2015

BUSI

NES

S G

OAL

S

Source: Computerworld 2015 Forecast Study

Top Goals Vary by Tech Projects

Top Five Tech Spending Increase in 2015

Louis Vuitton: ”. ……..be synonymous with both elegance and creativity…..”R

ETAI

L

150 year old company

50 countries

1,14,000 employees

Revenue €29.1 billion.

Challenges: •Sustaining brand value vs. scale (availability of products)

•Improving sales forecasting

•Managing supply chain complexity by growing number of product lines

•Supporting expansion of company stores

•Upping their offerings through innovation.

American Express: We work hard every day to make American Express the world’s most respected service brand.

165 year old BFSI company

Among the 20 most admired company - Fortune

63,000 Employees

Revenue USD 33 bn

Challenges:

•Changing consumer habits

•Extremely aggressive competition (Visa & MasterCard)

•Increased pushback from its merchants

•Antitrust lawsuit defeat in a litigation – 12% revenue at risk

ON

LIN

E PA

YMEN

TOnline Payment Market Potential $235 bn

Click2Sell

Challenges:

•Request for robust customer service

•Frequently freezing accounts

•Stiff Competition

•Lack of brand name & credibility

•Wide diversification of value propositions

Customer Engagement

Value add: incremental or disruptive

Omni presence

Power of Computing Power of Inter-operability

Power of AnalyticsPower of Storage

BUSI

NES

S LE

VER

SPowers & Struggles

Organization

Struggles:

•Competition

•Scale

•Cost of adaptation

TECHNOLOGY

Expectations from (Testing) Technologists

Supply Chain Management Optimization

Customer Outreach

User Experience & Embedded Solutions

Technology & Data

User Products & Inventory

Usage patterns & feedback

Needs to be met by Technology:

•Optimization of resources (time, cost, people)

•Convergence of users, devices & network channel

•Adaptability & agility: continuous evolution of ideas, offerings (theme remaining the same)

Expectations & Asks:

•Certification of guaranteed offering

•Stamp of sustenance & brand value

•Futuristic & extreme testing

What does that mean for testing?

Testing Footprint

Analyze

Build

Test

Deploy

15 Years Ago

5 Years Ago 2 Years Ago Now

Deploy

Analyze

Build

Test

Analyze

Build

Test

Analyze

Build

Test

Test

……

15 Years Ago

5 Years Ago 2 Years Ago Now

Deploy

Analyze

Build Test

Analyze

Build Test

Analyze

Build Test

……

Test

15 Years Ago

5 Years Ago 2 Years Ago Now

Ideate & Prototype

Build Deploy & Validate

Deploy

Analyze

Build Test

Test

….

Test

Deploy

Analyze

Build TestTest

Test

….

Test

Business As Usual

Testing early in the SDLCTesters to understand and write codeAutomated testing

Agile SDLC and hence ‘Testing in Agile’

Continuous Integration

Continuous Delivery

Cross Platform Support

NEW

What are we looking forward to

Shrinking lead times

SPEED

Testing changes faster

Making tests faster

Enabling faster development

effectiveness

Testing the right thing

Validating Ideas faster

Continuous delivery

Micro services

Devops

Testing in production

Continuous DeliveryLimited set

of users

Ideas

Testing NFRs

NFRs

Usability

Security

Compatibility

Performance

Internet of things

23

CONNECTIVITY

SYSTEM INTERRUPTION

S

USABILITY BANDWIDTH

SECURITY AND PRIVACY

EFFECTIVENESS

Be the First to Tell

Scale with ease

Revisit your purpose

Innovate MorePush the envelope

Thank you

thoughtworks.com