the death of the church & state (and why brands should be cheering)

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  • THE DEATH OF CHURCH AND STATE@rontite Dx3 Canada March 2, 2016

  • THERE HAS TO BE ABETTER WAY.

    FULL DISCLOSURE

  • THERE HAS TO BE ABETTER WAY.

    OCTOBER 16, 2015

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    CHURCH STATE

  • THERE HAS TO BE ABETTER WAY.

    NICHE CONTENT PART UN

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    NICHE CONTENT PART DEUX

  • THERE HAS TO BE ABETTER WAY.

    LOW COST OF PRODUCTION MASSIVE DISTRIBUTION

    NICHE CONTENT

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    PEOPLE USED TO VOTE WITH THEIR WALLETS

    NOW THEY VOTE WITH THEIR TIME

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    THE DEVICE BECOMES DA VICE

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    CONVERGENCE CREATES CONFLICTS

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    SORRY, BUB. WE DONT TRUST YOU.

  • THERE HAS TO BE ABETTER WAY.

    TRUST IN BRANDS

    2014: 62% 2015: 47%

    The Edelman Trust Barometer, 2016

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    THE ANTI-ESTABLISHMENT MOVEMENT

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.DOLLAR SHAVE CLUB

  • THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    ONE SIZE FITS ALL

  • MOST POPULAR QUIZZES OF 2014:

    1. Guess My Age.2. What Career You Should Actually Be?3. What Country in the World Best Fits Your Personality?4. Which Song was Actually Written About You? 5. What is the Colour of Your Aura?6. What State Do You Actually Belong In?7. What Colour is Your Aura?8. How Old Are You at Heart?

    BuzzSumo, 2015THERE HAS TO BE ABETTER WAY.

  • THERE HAS TO BE ABETTER WAY.

    1. LOSING BATTLE FOR TIME 2. EXPENSIVE LEGACY SYSTEMS 3. CREATING CONVERGENCE CONFLICT 4. LACK OF TRUST 5. ANTI-ESTABLISHMENT MOVEMENT 6. LACK OF PERSONALIZED CONTENT 7. LACK OF NEWS PRODUCTS

  • THERE HAS TO BE ABETTER WAY.

    CHURCH STATE

  • THERE HAS TO BE ABETTER WAY.

    PEOPLE

    BRANDSCONTENT

  • THERE HAS TO BE ABETTER WAY.

    PEOPLE

    BRANDSCONTENT

  • THERE HAS TO BE ABETTER WAY.

    AdsContent

    THE CONTENT SPECTRUM

  • THERE HAS TO BE ABETTER WAY.

    AdsContent

    THE CONTENT SPECTRUM

  • THERE HAS TO BE ABETTER WAY.

    AdsContent

    THE CONTENT SPECTRUM

  • THERE HAS TO BE ABETTER WAY.

    THE CONTENT SPECTRUM

    AdsContent

    GOOD SHIT

  • THERE HAS TO BE ABETTER WAY.

    THE CONTENT SPECTRUM

    AdsContent

    GOOD SHIT

    THIS

    IS A G

    OOD T

    HING

  • THERE HAS TO BE ABETTER WAY.

    BRANDS HAVE A BLATANT ULTERIOR

    MOTIVE

  • THERE HAS TO BE ABETTER WAY.

    SMART BRANDS HAVE CONTENT

    CREDIBILITY

  • THERE HAS TO BE ABETTER WAY.

    CONTENT CAN BE REVENUE NEUTRAL

  • THERE HAS TO BE ABETTER WAY.

    DISCOVERY/INSIGHTS

    CREATIVE PLATFORM

    CONTENT COMPOSITION

    CALENDAR + KPI RECOS

    THE BRAND BELIEF

  • @rontite

    THANKS