THE DEATH OF CHURCH AND STATE@rontite • Dx3 Canada • March 2, 2016
THERE HAS TO BE ABETTER WAY.
FULL DISCLOSURE
THERE HAS TO BE ABETTER WAY.
OCTOBER 16, 2015
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
CHURCH STATE
THERE HAS TO BE ABETTER WAY.
NICHE CONTENT PART UN
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
NICHE CONTENT PART DEUX
THERE HAS TO BE ABETTER WAY.
LOW COST OF PRODUCTION MASSIVE DISTRIBUTION
NICHE CONTENT
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
PEOPLE USED TO VOTE WITH THEIR WALLETS
NOW THEY VOTE WITH THEIR TIME
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THE DEVICE BECOMES DA VICE
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
CONVERGENCE CREATES CONFLICTS
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
SORRY, BUB. WE DON’T TRUST YOU.
THERE HAS TO BE ABETTER WAY.
TRUST IN BRANDS
2014: 62% 2015: 47%
The Edelman Trust Barometer, 2016
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THE ANTI-ESTABLISHMENT MOVEMENT
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.DOLLAR SHAVE CLUB
THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
ONE SIZE FITS ALL
MOST POPULAR QUIZZES OF 2014:
1. Guess My Age.2. What Career You Should Actually Be?3. What Country in the World Best Fits Your Personality?4. Which Song was Actually Written About You? 5. What is the Colour of Your Aura?6. What State Do You Actually Belong In?7. What Colour is Your Aura?8. How Old Are You at Heart?
BuzzSumo, 2015THERE HAS TO BE ABETTER WAY.
THERE HAS TO BE ABETTER WAY.
1. LOSING BATTLE FOR TIME 2. EXPENSIVE LEGACY SYSTEMS 3. CREATING CONVERGENCE CONFLICT 4. LACK OF TRUST 5. ANTI-ESTABLISHMENT MOVEMENT 6. LACK OF PERSONALIZED CONTENT 7. LACK OF NEWS PRODUCTS