the decade of mobile
DESCRIPTION
THE DECADE of MOBILE. This used to be the centre of our world. Now It’s This . CLOUD COMPUTING CHANGES EVERYTHING. CLOUD COMPUTING CHANGES EVERYTHING. CLOUD COMPUTING CHANGES EVERYTHING. Arthur C. Clarke . “ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC”. - PowerPoint PPT PresentationTRANSCRIPT
THE DECADE OF MOBILE
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This used to be the centre of our world
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Now It’s This
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CLOUD COMPUTING CHANGES EVERYTHING
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CLOUD COMPUTING CHANGES EVERYTHING
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CLOUD COMPUTING CHANGES EVERYTHING
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“ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC”
• Arthur C. Clarke
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Morgan Stanley believe each computing cycle is 10 times bigger than the lastSo mobile web is potentially 10 times bigger than the PC internet
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The iPhone changed everything
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Comscore data shows that mobile is mass market
Higher on chart = more female
Further to right = older
Size of bubbles = # of users
28 29 30 31 32 33 34 3533%
35%
37%
39%
41%
43%
45%
47%
49%
Browsed
Mobile Media
Purchased Ringtone
Unlimited Data Plans
Played GamesSocial Networking
Used App
Purchased Game
Made Own Ringtone
Listened To Music
Ringback
Demographics of Mobile Media Activities
Median Age
% F
emal
e
Product: MobiLens
Data: Three month average ending January 10
Country: UK- N= 15,824
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Private & Confidential – Copyright Addictive Ltd 2011
c70% of sales are Smartphones
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THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS
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THE FIXED WEB WILL SOON SEEM EQUALLY ODD
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“The new rule. Mobile First”
Eric Schmidt –Google
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“We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company,"
Tim Cook – COO Apple
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Facebook have 350mmobile users & talk of reaching billions…
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F8 - Mobile & Social merge
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FUTURE. NOW
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15% of all US searches are mobile
“Mobile users are more prone to take immediate action. People searching on mobile have a higher intent.The time between intent and action has been narrowed.”
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80% of brand sites are closed to mobile browsers
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The opportunity; $50 billion
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IT’S TIME TO [email protected]@addictivemobile.com@addictivemobile