mobile broadband market dynamics · 2017-12-08 · 2 it took 2g technologies the better part of a...
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Mobile BroadbandMobile BroadbandMarket DynamicsMarket Dynamics
October 3, 2007
BV RamanBV RamanCDMA Development GroupCDMA Development Group
2www.cdg.org
It took 2G technologies the better part of a decadedecade to find widespread adoption.*
Over optimism and growing pains are often intrinsic to the process that informs the introduction of any new technology.*
The migration to newer technologies takes longer, and is The migration to newer technologies takes longer, and is never as simple as it may seem.never as simple as it may seem.
Key Lessons LearnedKey Lessons Learned
Migration from 1G to 2G to 3GMigration from 1G to 2G to 3G
*Source: “Past as a Guidepost to the Future: Reflections on the Continued Growth of the Mobile Communications Industry”, IDC, September 2007
2www.cdg.org
Mobile network operators, like others engaged in network-based enterprises, prefer a graceful evolutionary change to a disruptive
revolutionary change.*
Graceful evolutionary change is preferred Graceful evolutionary change is preferred over disruptive revolutionary change.over disruptive revolutionary change.
Evolutionary ChangeEvolutionary ChangeKey Lessons LearnedKey Lessons Learned
*Source: “Past as a Guidepost to the Future: Reflections on the Continued Growth of the Mobile Communications Industry,” IDC, September 2007
2www.cdg.org
The coordination endeavor requires an appropriate inclusive arena —usually a standard-setting body — in which industry players can meet
to discuss and resolve their concerns and build consensus in a productive and expeditious manner.*
The process of ensuring compatibility and interoperability The process of ensuring compatibility and interoperability across multiple industries requires efficient standardacross multiple industries requires efficient standard--
setting bodies, network maturity and business setting bodies, network maturity and business predictability.predictability.
Key Lessons LearnedKey Lessons Learned
Compatibility and InteroperabilityCompatibility and Interoperability
*Source: “Past as a Guidepost to the Future: Reflections on the Continued Growth of the Mobile Communications Industry”, IDC, September 2007
2www.cdg.org
IndiaIndia’’s Targets set by DOTs Targets set by DOT
Telecom Subs Internet Subs Broadband Subs(In Millions) (In Millions) (In Millions)
2005 6 3 2007 250 18 92010 500 40 20
While we are well on the way to achieve our Telecom Subscriber Targets, we are way off the mark on Internet & Broadband Subscribers.
2www.cdg.org
India Internet & Broadband SubscribersIndia Internet & Broadband Subscribers
2.32.11.81.61.30.9
9.38.68.17.76.96.7
0
5
10
Dec'05 Mar'06 Jun'06 Sep'06 Dec'06 Mar'07
Millions
Broadband Subs Internet Subs
2005 2007Targets Broadband 3 Mln. 9 Mln.
Internet 6 Mln. 18 Mln.
2www.cdg.org
Limitations to Internet & Broadband Limitations to Internet & Broadband Penetration in IndiaPenetration in India
Limited Amount of Copper Deployed by Fixed Line Operators Including the incumbents, BSNL & MTNL.
According to TRAI the Maximum number of Subs that can be accomodated is 9 Million.
So What is the Solution?
The Solution is to DEPLOY High Speed networks on diverse competing platforms.
Need a Cogent Technology Agnostic Spectrum Management Policy
Grow the emerging Advance Wireless Systems.
CDMA2000: CDMA2000: Evolution of ServicesEvolution of Services
2www.cdg.org
Convergence of Communication,Computing & CE Platforms
Multi-mode Devices Connectto Various Access Networks
Service Requirements, Availability, Cost …
Mobile Device EvolutionMobile Device Evolution
User Behaviors Trendfrom Wired to Wireless
Same Rich IP Apps and Services in all Environments
Ubiquitous & Consistent Experience Desired
Network EvolutionNetwork Evolution
All-IP Network For Fixed-MobileConvergence (VoIP & data)
Co-existence of Different Access Networks for Various Needs
Coverage, Mobility, Capacity,QoS, Data Rates
Service EvolutionService Evolution
Wireless Broadband EvolutionWireless Broadband EvolutionCDMA2000 is leading the evolution to next generation mobile broaCDMA2000 is leading the evolution to next generation mobile broadband servicesdband services
2www.cdg.org
CDMA2000 Service EvolutionCDMA2000 Service Evolution
User Trend: Shift from Wired to WirelessEver increasing demand for more and higher quality videoUsers sharing content within a traditional fixed environment (wireless through the home)Place-shifting of content now accessible at all times and places with wireless
Individuals becoming content creatorsHandsets now becoming media generation and storage devicesWireless connection to social networks allows users to express themselves anytime, anywhere
User Generated Content on Social Networks
Same Rich IP Apps and Services in all environmentsSame Rich IP Apps and Services in all environments
2www.cdg.org
EVEV--DO Rev. A: Leading wireless broadbandDO Rev. A: Leading wireless broadbandThe first AllThe first All--IP, lowIP, low--latency, broadband multimedia, multicasting and mobile VoIP latency, broadband multimedia, multicasting and mobile VoIP network to be commercially deployed, with speeds over 3 Mbpsnetwork to be commercially deployed, with speeds over 3 Mbps
Dozens of Rev A networks will be deployed in 2007Dozens of Rev A networks will be deployed in 2007
Logo Not Shown: Broadband Everywhere (Philippines)
Telesystems or Ukraine MTS First Wireless (Nigeria)
Arobase Telecom (Cote d’Ivoire)
Telcel (Venzuela) Bermuda Digital Communications (BDC)
Telefonica O2 (Czech Rep)Skytel (Mongolia)EOCG (Caribbean)
Movilnet (Venzuela)
Mobilkom (Czech Rep)
2www.cdg.org
CDMA2000 AllCDMA2000 All--IP Deployment ScenariosIP Deployment Scenarios
• Centralized or Distributed network configuration• Local Exchange is not required• Cost-effective service even in very remote areas• Efficient usage of bandwidth• Can operate cost effectively over satellite links
Media GatewayPSTN
Media Gateway PSTN
DistributedServer
DistributedServer
Media Gateway PSTN
Ring
Local
Media GatewayPSTN
ChainMedia
GatewayPSTN
Star
A PacketA Packet--based network for unified voice, broadband data, and multimedia based network for unified voice, broadband data, and multimedia servicesservices
Although backhaul of remote RF network elements will remain a significant cost, with fewer sites, an all-IP CDMA2000 solution can significantly reduce the overall system cost.Although backhaul of remote RF network elements will remain a significant cost, with
fewer sites, an all-IP CDMA2000 solution can significantly reduce the overall system cost.
Media Gateway PSTN
CentralizedServer
CentralizedServer
CDMA2000 CDMA2000 Device SelectionDevice Selection
2www.cdg.org
CDMA2000: The Largest Selection of 3G DevicesCDMA2000: The Largest Selection of 3G Devices
Personal Messaging
Mobile Phones
PDAs
EV-DOUSB modems
including469 CDMA2000 1xEV-DO devicesfrom 92 Manufacturers
Over 1700 CDMA2000 devices have been introduced to the marketOver 1700 CDMA2000 devices have been introduced to the market
Fixed Wireless Phones
EV-DO PCexpress
Embedded Modulesfor PC Notebooks
EV-DOPC Cards WorldModeTM
Global RoamingPhones
Entry-levelVoice-centric
Handsets
InteractiveMultimediaCE Devices
EV-DOFixed Wireless
Terminals
Watch TVon a large screen
from your mobile phone
using TV Out cables
TelevisionPhones
2www.cdg.org
DowTelWS-6110
DowTelWS-2100
Aiji SystemsF20
AnyDataAXW-P1900
AxesstelPX110/120/130
AnyDataAWL-200C
Aiji SystemsAP-210
AxesstelP830
HantelHTP-1901 Westech
DTP-810/1910
AxesstelL-450/800/1900
AxesstelAXW-T450/800/1900
CDMA Fixed Wireless DevicesCDMA Fixed Wireless DevicesAcross 450, 800 and 1900 MHz bandsAcross 450, 800 and 1900 MHz bands
HuaweiETS2000
DowTelWS-8000
WestechDTT-810/1910
HuaweiETS1000/1200/1500
HuaweiCP800 1X
LGLSP-3000
LGLSP-340E
HuaweiETS2051
HuaweiETS2077
HuaweiETS2200/2288/2500
HuaweiSYF 005
LGLST-250
LGLST-2500
LGLST-3000
AnyDataAXW-P1900PCO
RWTFCT-CDMA
TelularPhonecell XP4P
TelularPhonecell SX4T
TelularPhonecell SX5P
TelularSX6P-200C
ZTEWF520F
ZTEWP520B/560/920B
ZTEWP960
AnyDataAWR-E100C
KyoceraKR1 Router
EVEV--DODORev. ARev. A
TelularPhonecell SX4e
Cypress SolutionsCTM-140
•• AijiAiji SystemsSystems•• AnyDataAnyData•• AudiovoxAudiovox•• AxesstelAxesstel
•• Samsung designSamsung design
•• HantelHantel•• HuaweiHuawei•• Hyundai Hyundai CuritelCuritel
•• WestechWestech•• DowTelDowTel
•• KisonKison•• KyoceraKyocera•• LGLG•• MotorolaMotorola•• NECNEC•• RWTRWT•• SynertekSynertek
•• Standard TelecomStandard Telecom•• SewonSewon ((MaxomMaxom))
•• TelularTelular•• ZTEZTE
AxesstelMV410*/420/430/440
3G Broadband Gateway
* CDMA450
EVEV--DODORev. ARev. A
LinkSysWireless G
Wi-Fi Router
Note: Above devices are representative samples. This is not an all inclusive list
EVEV--DODORev. ARev. A
Sierra WirelessMP 595 GPS
Ruggedized In-Vehicle Modem
EVEV--DODORev. ARev. A
DigiConnect Port WAN
EVEV--DODORev. ARev. A
Novatel WirelessOvation MCD3000
2www.cdg.org
PantechPX-500
Sierra WirelessAirCard 595
NovatelWireless
Merlin S720
Sierra WirelessAirCard 597E
ToshibaW47T
ToshibaDRAPE
Novatel WirelessExpedite E720
PCI Express Mini Card
Sierra WirelessAirCard 595UUSB Modem
Sierra WirelessMC5725(V)PCI Express
Mini Card
Novatel WirelessOvation MCD3000
CDMA2000 1xEVCDMA2000 1xEV--DO Rev A DevicesDO Rev A Devices26 Rev A devices 26 Rev A devices ––as of May 2007 as of May 2007 -- offer increased data speeds in both directionsoffer increased data speeds in both directions
UTStarcom5800 (HTC Libra)
DigiConnect Port
WAN
LinkSysWireless G
Wi-Fi Router
HuaweiEC 360
AxesstelMV110*/140USB Modem
* CDMA450
AxesstelMV410*/420/430/440
3G Broadband Gateway
Sierra WirelessMP 595 GPS
Ruggedized In-Vehicle Modem
KyoceraKR1 Mobile Router
2www.cdg.org
CDMA2000 CDMA2000 WorldModeWorldModeTMTM DevicesDevicesGlobal roaming enabled with CDMA2000/GSM/GPRS multiGlobal roaming enabled with CDMA2000/GSM/GPRS multi--mode/multimode/multi--band devicesband devices
SamsungSCH-i830(EV-DO)
Yulong TelecomCoolpad 728
SamsungSCH-W379
AmoiCMA8301(EV-DO)
LGEKW-9200(EV-DO)
CDMA2000 1X/EV-DO/GSM/GPRSWorldMode Devices
UTStarcomT66
SamsungSCH-i819
MotorolaA840/A860
SamsungSCH-A790/W109/A795/IP-A790
LGEW810
LGEW800
SamsungSCH-W219
SamsungSCH-W399
CECTC828
HisenseD806
SamsungSCH-W579
DaxianC8000
Yulong TelecomCoolpad C288
ZTEH500
Yulong TelecomCoolpad 728B
Yulong TelecomCoolpad 858T
SamsungSCH-W569
SamsungSCH-W531
SamsungSCH-V920
AmoiV810
(EV-DO)
CDMA2000: CDMA2000: Strong Evolution Path Strong Evolution Path
2www.cdg.org
CDMA2000 Evolution Path
WCDMA Evolution Path
CDMA: TimeCDMA: Time--toto--Market Leadership in 3G and Market Leadership in 3G and beyondbeyond
OFDMCDMA/TDMCDMA
HSPA+Phase 25
HSPA+Phase 15
Rel-6HSUPA
Rel-5HSDPA
Rel-99WCDMA
UMB3
EV-DORev B1
EV-DORev A1
CDMA20001xEV-DO
Rel-7 Rel-8
CDMA20001X
LTE6
DL: 153 kbpsUL: 153 kbps
(1.25 MHz)
DL: 2.4 MbpsUL: 153 kbps
(1.25 MHz)
DL: 3.1 MbpsUL: 1.8 Mbps
(1.25 MHz)
DL: 6.2 – 73.5 Mbps2
UL: 3.6 - 27 Mbps2
(2.5 – 20 MHz)
Requirement:DL: 140 - 291 Mbps4
UL: 34 – 79 Mbps (10 – 20 MHz)
DL: 384 kbpsUL: 384 kbps
(5 MHz)
DL: 1.8 - 7.2 MbpsUL: 384 kbps
(5 MHz)
DL: 1.8-14.4 MbpsUL: 5.72 Mbps
(5 MHz)
Requirement:DL: 150 MbpsUL: 50 Mbps
(20 MHz)
Target:DL: 14 - 42 Mbps
UL: 11 Mbps(5 MHz)
Note: timeline depicts initial commercial availability of each technology. Those introduced beyond 2008 are under standardization and are subject to variability1 EV-DO Rev A and Rev B incorporate OFDM for multicasting.2 Data rates are based on 64 QAM and a 2x20 MHz FDD band allocation and are scalable with the number of carriers assigned. Up to 15 carriers, up to 4.9 Mbps per carrier.3 Multiple modes supported: CDMA, TDM, OFDM, OFDMA, LS-OFDM. New antenna techniques used: 4x4 MIMO and SDMA. Leverages EV-DO protocol stack.4 Data rates are based on 2x20 MHz FDD band allocation and 4x4 MIMO. Data rate depends on the level of mobility. 5 Upper range of DL peak data rates for Release 7 and Release 8 introduce enhancements is based on 64 QAM, 2x2 MIMO.6 Initial requirements are based on OFDMA in the DL and SC-FDMA in the UL, FDD, 64 QAM, 2 TX MIMO in DL, and 16 QAM single TX stream in UL.
VoIP
200620052004200320022001 2007 2008 2009 2010
VoIP
VoIP
OFDM/OFDMA/MIMO/SDMAMIMO
2www.cdg.org
EVEV--DO Rev A: Enhanced Mobile BroadbandDO Rev A: Enhanced Mobile Broadband
Higher broadband data rates3.1 Mbps peak data rate on forward link1.8 Mbps peak data rate on reverse link
Greater symmetry Designed for symmetric trafficImproves user experience for UL intensive applications (sending email, pictures, etc.)
Higher spectral efficiencyIncreased rate quantization on both forward and reverse link enables more efficient use of air link resources1.2 times Rel 0 forward link sector capacity3.4 times Rel 0 reverse link sector capacity
Reduced latencySupport for delay sensitive applications such as VoIP, push-to-talk, video telephony, instant multi-media (IMM), video conferencing, and low-latency network gaming
Optimized Quality of Serivce (QoS) User-based (based on subscription), application-based, and flow-based prioritization
DO Platinum MulticastEconomical delivery of rich content to the mass market. 1.5 Mbps capacity with > 98% coverage
Backward compatibilityContinued support for existing 1X and Rel 0 devices
Higher spectral efficiency, faster data rates, greater symmetry,Higher spectral efficiency, faster data rates, greater symmetry, and lower latencyand lower latency
2www.cdg.org
Aggregates multiple EV-DO channels for higher performanceSoftware upgrade to existing Rev A channel cardsAllows deployment in “hot-zones” with high data demand
Higher broadband data ratesPeak data rates are proportional to the number of carriers aggregated
- 2 RFs = 6.2 Mbps, 3 RFs = 9.3 Mbps
Initial carrier bandwidth is 2.5 MHz (standard supports up 20 MHz)Increased (wider) bandwidth
To support more users per sector or lower cost per megabyteTo encourage longer usage
Network flexibilityAllocation of bandwidth for new devices depends on application and network availability
Higher capacityImproved spectral efficiency on both FL and RL due to multi-carrier transmissionsBetter user experience throughout the cell coverage area
Backward compatibilityCo-existence of 1X, Rev A and B devices in the same network1xEV-DO Rev A channel cards can be utilized
EVEV--DO Rev B: MultiDO Rev B: Multi--carrier Broadbandcarrier BroadbandHigher performance with greater spectrum flexibilityHigher performance with greater spectrum flexibility
2www.cdg.org
Ultra Mobile Broadband (UMB)Ultra Mobile Broadband (UMB)A technological breakthrough in next generation broadband servicA technological breakthrough in next generation broadband serviceses
Combines the best aspects of CDMACDMA,, TDMTDM,, LSLS--OFDMOFDM,, OFDMOFDM, and, and OFDMAOFDMA into a single air interface using sophisticated control and signaling mechanisms and advanced antenna techniques:
Multiple Input Multiple Output (MIMO) and Space Division Multiple Access (SDMA)
Will deliver ultra-high mobile broadband performance*:Forward link: up to 291 Mbpsup to 291 MbpsReverse link: up to 79 Mbpsup to 79 MbpsAverage network latency: 16.8 msec16.8 msecVoice over IP (VoIP): up to 500 simultaneous usersup to 500 simultaneous users
Will enable the convergence of IP-based voice, broadband data, multimedia, information technology, entertainment and consumer electronic services
Commercial availability is expected in early 2009early 2009*Based on 2x20 MHz FDD band allocation and 4x4 MIMO. Latency is based on a 32-byte Return Trip Transmission (RTT).VoIP capacity is dependent upon the feature set enabled and network load.
CDMA2000 CDMA2000 Performance Performance
2www.cdg.org
Site Count Comparison By TechnologySite Count Comparison By TechnologyCDMA2000 requires the least number of cell sites for rural markeCDMA2000 requires the least number of cell sites for rural marketsts
Assumptions:1. Coverage area = 1,000 sq. km.2. Subscriber density = 31 Subs/sq. km3. Available spectrum = 5 MHz4. Average voice traffic per sub = 200 MoU/month5. Average data traffic per sub = 5 Mb/month6. Wireless penetration = 50%, Carrier market share = 25%7. Voice usage = 100%, Voice BH = 10%8. Data usage = 100%, Data BH = 12%9. Simultaneous Calls/Sector/Carrier: EV-DO = 44, 1X = 35, GSM/EDGE = 6, WCDMA/HSDPA = 60, WiMAX = 2510. Physical Layer FL data throughput (kbps): EV-DO = 1280, 1X = 350, GSM/EDGE = 86, WCDMA/HSDPA = 3600, WiMAX = 2300
133133
2222
EV-DO Rev. A(VoIP)
@ 800 MHz
6666
WCDMA/HSDPA@2100 MHz
WiMAX@2500 MHz
7575
GSM/EDGE@900 MHz
Source: QUALCOMM, March 2007
2727
CDMA 1X@ 800 MHz
(Capacity Limited)
1515
EV-DO Rev. A(VoIP)
@ 450 MHz
2www.cdg.org
CDMA2000 Enables Lowers TariffsCDMA2000 Enables Lowers TariffsCDMA2000 1X and EVCDMA2000 1X and EV--DO enables the lowest cost per bit and ErlangDO enables the lowest cost per bit and Erlang
Net
wor
k Ex
pens
e/U
ser/M
onth
Net
wor
k Ex
pens
e/U
ser/M
onth
Combined Voice and Data Network ExpenseCombined Voice and Data Network Expense(500 Minutes of Use)(500 Minutes of Use)
$0.00
$2.50
$5.00
$7.50
$10.00
$12.50
$15.00
$17.50
$20.00
$22.50
$25.00
10 20 30 40 50 60 70 80 90 100
GSM/GPRSEDGEWCDMA1X1X / EV-DO Rel. 0
USD
The LowerThe Lowerthe better!the better!
Source: The Economics of Wireless Data, http://www.qualcomm.com/main/whitepapers/WirelessMobileData.pdfAssumptions: On demand Traffic: a) 15% of traffic demand occurs at the busy hour, b) 7,600 kbps / sq km at busy hour, c) 5MHz Multicast Traffic: a) 2,000 subscribers / cell, b) 30 live streaming minutes / day at 128kbps data rate, c) 1.25MHz
Megabytes per User
Operators prefer network technologies that are affordable and evolutionaryOperators prefer network technologies that are affordable and evolutionary
2www.cdg.org
$0$5
$10$15$20$25$30$35$40$45
2004 2005 2006 2007 2008 2009 2010 2011
GSM/GPRS/EDGE CDMA2000
Source: Strategy Analytics, September 2006
Data Usage drives higher CDMA ARPUfor Leading Wireless Technologies
Worldwide Average Revenue Per User (ARPU)Worldwide Average Revenue Per User (ARPU)CDMA2000 will sustain the highest average revenue per user on a CDMA2000 will sustain the highest average revenue per user on a global basisglobal basis
ARPU(USD)
2www.cdg.org
Korea: CDMA2000 1xEVKorea: CDMA2000 1xEV--DO Outpaces DO Outpaces WiBROWiBROWhen given a choice, Korean endWhen given a choice, Korean end--users chose 1xEVusers chose 1xEV--DO over DO over WiBROWiBRO
Q3 and Q4 2006 subscriber net addition totals: 1,057 WiBRO subscribers since WiBRO’s commercial launch in 2006 (KT and SKT)
1.8 million EV-DO subscribers (KTF and SKT) Total WiBRO roll-out costs: W620 billion
- SKT spent ~W170 billion
- KT spent ~W450 billion
- Only available in select “zones” of the Seoul metro area
Total EV-DO roll-out costs: W300 billion- SKT spent ~W200 billion (26 cities)
- KTF spent ~W100 billion (6 cities - ~80% POPs coverage)
- EV-DO had close to nationwide coverage when launched
EV-DO cost less to roll-out over a larger area
0
500,000
1,000,000
1,500,000
2,000,000
WiBRO EV-DO
South Korean Wireless Broadband Subscriber Growth (Q3 & Q4 2006)
Source: Wireless Intelligence (1xEV-DO subscribers), media sources (WiBro subscribers, WiBro & EV-DO roll-out expenditures)
2www.cdg.org
ConclusionConclusionCDMA2000 offers affordable telephony, Internet and multimedia access to
large coverage areas that have a low population density
Rural Services: CDMA2000 addresses India’s national objectives by increasing telephony, Internet penetration, enterprise productivity, and improving vital services such as:- Telemedicine, remote learning, public safety, asset management, emergency
and disaster relief, national security, telemetry, transportation and utility services, agriculture, tourism, etc.
Coverage: CDMA2000 enables the largest coverage area using the lower 450 and 800 MHz frequency bands and extended base station coverage solutions.
Network Costs: The spectral efficiency of CDMA2000 and its All-IP architecture reduces the Total Cost of Ownership (TCO) of a network, improves performance and enables faster deployments.
Entry-level Devices: A large selection of entry-level CDMA2000 handsets are currently available. Entry level CDMA devices now well below US$30.
2www.cdg.org
Conclusion (Cont.)Conclusion (Cont.)
CDMA2000 has been widely deployed in emerging and rural marketsworldwide
Universal service: CDMA2000 is bridging the digital divide by providing affordable telephony and Internet access to some of the most remote places on earth.
Flexibility and Scalability: CDMA2000 has enabled operators to address both sparsely populated rural areas and densely populated urban areas, equally well.
Regulatory Environment: India needs a Technology Agnostic Spectrum Management Policy to enable continued economic development.
Thank YouThank You