The Digital Book Market in

BRAZILA former soccer country. Carnival, caipirinhas

and sunny beaches still available.

Carlo Carrenho | Digital Book World |New York | Jan. 15th, 2015

General Facts About Brazil

Population: 202 million (5th in the world)

Area: 8,5 mi km² (5th in the world)

GNP: US$ 2.246 trillion (5th in the world)

Language: Portuguese (Only!)

Number of Nobel Prizes: None, Zero, Nada

Number of Soccer World Cup Championships: 5 (Five)!!!

The Book Market (2013)

Market at consumer “cover” prices: US$ 3.09 bi

Total publishers revenue : US$ 2.27 bi

Government purchases: US$ 625 million

Government share: 27.5%

K-12 share: Over 50%

Digital share in the trade market: 2,5%

10th largest book market in the world according to Ruediger Wischenbart’s The Global Map of Publishing Markets

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The Imported Book Market

4,59% of booksellers revenues in Brazil came from foreign books according to Nielsen Bookscan.

Around 80% of those books are English books.

From those, around 70% come from the US and 30% from the UK.

Foreign language titles sold only in Brazilianbookstores are roughly a US$ 80 million annualmarket in consummer prices.

Digital Cronology

Dec. 2009: Gato Sabido, the 1st Brazilian eBook retailer starts its operation

June 2010: Saraiva launches its e-Bookstore

Oct. 2012: Apple opens its Brazilian iBookstore

Dec. 2012: Amazon, Google and Kobo launch their e-Bookstores in Brazil

Feb. 2014: Amazon starts shipping the Kindle from their own warehouse

Aug. 2014: Saraiva launches its dedicated e-Reader, the LEV

Aug. 2014: Amazon starts selling physical books

4,900

9,000

16,000

35,000

47,000

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

2010 2011 2012 2013 2014

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Smartphone Sales in Brazil

100

800

3,100

7,900

10,700

-

2,000

4,000

6,000

8,000

10,000

12,000

2010 2011 2012 2013 2014

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Tablet Sales in Brazil

“As for beach reading, that is something I didn’t see much of in

Brazil. And the fact is: when you have so much natural beauty to sightsee, when it comes to reading books, and

your brain is half-melted from the heat, why bother?”

Ed Nawotka,Publishing Perspectives

Brazilians read four books per year on average

Half of them are for school purposes

Half of them are only partially read

Few heavy readers

Reading Habits

“Brazil is not for amateurs.”

ANTONIO CARLOS JOBIM

2012 2013 2014

Apple Apple Amazon

Google Amazon Apple

Saraiva Saraiva Saraiva

Amazon Google Google

Kobo Kobo Kobo

Market Share Guesstimate

The Challenges

Brazil still needs an efficient agregator.

The government has to define platforms and standards for its digital aquisitions.

The book tax exemption should be officially extendedto eBooks.

Carlo Carrenho

Publishing Consultant | Trade Journalist

Co-author of Global eBook Report (www.global-ebook.com)

carrenho@gmail.com | @carrenho

Thank You

It is time for Brazil to try a new sport