May 2016 Indiana811.org

The Dirt

Early BirdRegistration for2016 MWDPTCNow Open

Early bird pricing is now availablefor the 2016 Midwest DamagePrevention Training Conference(MWDPTC)! The fourth annualMWDPTC, hosted by titlesponsors Indiana 811 andKentucky 811, will return to theiconic French Lick Resort inFrench Lick, Ind., fromNovember 16-18. The 2016MWDPTC will feature acomprehensive schedule ofdamage prevention-relatedtraining sessions and morenetworking events than ever –including a welcome reception,golf, turkey shoot and horsebackriding! Visitwww.midwest811conference.comto register today and takeadvantage of the lowestconference rates! If you'reinterested in sponsorship orexhibitor opportunities, contactChuck Muller atcmuller@indiana811.org.

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Your source for Indiana 811 Damage Prevention News

811 at the Race Track Indiana 811 is proud to be a part of a history-making campaign with

several other Common Ground Alliance (CGA) members andpartners, including Citizens Energy Group, Energy Transfer, IndianaUtility Regulatory Commission, JULIE, Inc., Kentucky 811, NIPSCO,Ohio Utilities Protection Service, Paradigm, Pipelines and HazardousMaterials Safety Administration, UGI, USIC and Vectren.

This summer, 811 will become part of history as the 811 logo andmessage will be on display via LED board signage, video publicservice announcements, public address announcements and a full-page program ad at the 100th running of the Indianapolis 500 (May29) and the Brickyard 400 (July 24) at the racing capital of the world,Indianapolis Motor Speedway (IMS). The 811 message was alsoposted on turn signage at the Grand Prix of Indianapolis on May 14.

Throughout the entire summer, IMS will share information andgraphics about 811 via social media and on its website,IndianapolisMotorSpeedway.com. In addition, Joey Logano, driver ofthe No. 22 Shell-Pennzoil Ford, will showcase the 811 logo andmessage at IMS’s Brickyard 400 in July, along with a media event inattempt to secure local and national coverage.

CGA research has found that 1 in 3 adults who plan to dig in the nextyear will either watch or attend a NASCAR race this year, making thisa very important part of the 811 campaign.

Celebrating EarthDay

Last month, Indiana 811participated in community EarthDay events, including theNorthwest Indiana Earth DayCelebration on April 16 inValparaiso, and Earth DayIndiana on April 23 inIndianapolis. Indiana 811exhibited at the events andtaught homeowners theimportance of calling 811 beforebeginning their digging projects.

Indiana 811 Headsto the Ball Park

Indiana 811 sponsors severalminor league baseball programsthroughout the state to informresidents about safe digging.Indiana 811 is a sponsor of theIndianapolis Indians' Triple PlayLittle League Program, whichfunds the growth anddevelopment of youth baseball inIndiana. The sponsorship helpsto provide the teams withuniforms. Indiana 811 is also asponsor of the South Bend Cubs’Swoops Reading Club, whichreaches more than 20,000students each year, and theEvansville Otters, where Indiana811 supports an 811 dice gamebetween innings.

grade students through lessons about utility marking color codes,CGA’s pirate video and even a visit from Holey Moley.

Indiana 811 Teaches Safe Digging inFarming CommunitiesThis month, Indiana 811 participated in the Decatur , Ind. ProgressiveAgriculture Safety Day, a program by the Progressive AgricultureFoundation that offers fun and hands-on learning activities aboutsafety for children living in farming communities. At the event, Indiana811 shared the safe digging message with more than 100 fourth

Emergency Responders Promote SafeDigging in their Communities

Throughout the spring, Indiana 811, Vectren and NIPSCO askedemergency responders across the state to show their support ofNational Safe Digging Month and promote the importance of safety intheir communities by posting “call before you dig” messages. Theannual emergency responder program had a very successfulshowing, with more than 70 organizations posting messages on thesigns outside their facilities, on their Facebook pages or by hanging abanner promoting safe digging. All participating organizations willreceive a $50 donation and will be entered into a grand prize drawingfor a $1,000 donation. The donations are made possible through thesupport of Vectren and NIPSCO.

Indiana 811 in the NewsThroughout April, Indiana 81 1 was spotlighted in television and onlinenews stories promoting National Safe Digging Month. Chuck Muller,Indiana 811's Director of Member and Public Relations, wasinterviewed on the program INSight on WPTA-TV (ABC 21) in FortWayne. You can watch Chuck's interview here. The interview servedas a timely reminder to residents to always call before digging thisspring.

owned subsidiaries of Marathon Petroleum Corporation, so it was fairly easy to bring together the resources needed to make this idea a reality,” he said. “As a corporation, our top priority is protecting the public and communities where we operate. Sharing this video across our marketing network is one more way we can help ensure everyone stays safe around our pipelines.”

Did you know?On May 18, Indiana broke a record with 6,093 locate requests processed in one day, leading to a total 8,051 locates processed between Indiana and Kentucky by the day’s end! With calls at record highs and as digging activity increases, hold times are likely to be longer. Don’t forget that www.811Now.com is a convenient online option to submit a locate request anytime, for underground facility markings at a single address location.

Bringing the Safe Digging Message tothe Pump

In celebration of National Safe Digging Month, a new partnership wasformed to promote safe digging messages across southeast Michiganand in the Chicago area (Northwest Indiana). Customers at 88Speedway convenience stores in these markets were treated to avideo playing directly on the pump. The short educational videodemonstrates the importance of making a free call to 811 beforebeginning any digging project.

The project was the combined effort between Marathon Pipe LineLLC (MPL), Speedway LLC and Miss Dig – Michigan’s One CallCenter. “This was an incredible opportunity for us to partner with aregional one call center and leverage an existing communicationchannel in a new way,” said Raymond Price, MPL area manager inWoodhaven, Mich. “While filling up their tanks, customers are veryreceptive to educational videos that can entertain them while theywait.”

Price is on the Board of Directors for Miss Dig and sits on its PublicEducation Committee. It was his idea to explore the option of playingthe video at Speedway stores. “Both MPL and Speedway are wholly-