the e volution of c ontent
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@ prasanto. the e volution of c ontent . Prasanto K Roy advisor, CyberMedia. Firsts: a CD-ROM with every issue (’95), a full-fledged test lab 5 -year lead, entry barrier Changed India: CD-ROM drives, Linux country Influence: readers advertisers. PCQuest. - PowerPoint PPT PresentationTRANSCRIPT
the evolution
of content Prasanto K Roy
advisor, CyberMedia
@prasanto
PCQu
est
Firsts: a CD-ROM with every issue (’95), a full-fledged test lab
5-year lead, entry barrier Changed India: CD-
ROM drives, Linux country Influence:readers advertisers
Apt a
ds =
co
nten
t?
They ‘read the mags backward’ 30+ pages job ads
at the back of BI, DQ… Job ads were hotter
than news or features.” Sanjeev Bikhchandani, naukri.com ($1bn)
WaP
o 20
09
How to best leverage content, expertise?
Integrated Newsroom Four Pulitzers
WaP
o 20
09
Finally, it’s about the content, but.. …the lead you have with
great content has shrunk to
minutes …you have to adapt…give great experiences with
that content.”
~ Raju Narisetti:
heads content and digital strategy for
News Corp/WSJ Digital; was WaPo Mg Ed ’09-12
Com
mod
ity
Tech
NYT: Snowfall Webby, Pulitzer 1 month, or 1 hr? Great tech and experience are comp. entry barriers …but the tech is
commoditized. Back to the drawing board…of content.
Meas
urin
g co
nten
t im
pact Subscriptions Time spent Bounce rate Shares, mentions
SM reach
inno
vate
an
d ev
olve Ultimately it’s the
contentand its experience We need to evolve and
adapt both, disrupting our own businesses.