TTHE HE EECONOMIC CONOMIC

TTIMESIMES

BENNETT, COLEMAN & CO LTDBENNETT, COLEMAN & CO LTD

WWW.ECONOMICTIMES.COM

THE HISTORY OF ECONOMIC THE HISTORY OF ECONOMIC TIMESTIMES

• The Economic Times, launched in 1961, is India's largest financial daily and the world's second largest financial daily after The Wall Street Journal, with a daily circulation of over 750,000 copies.

• It is published by India's largest media group, Bennett, Coleman & Co Ltd, which also publishes The Times of India, the Navbharat Times, the Maharashtra Times, Femina, and Filmfare.

• The Economic Times has its offices in Mumbai outside Chatrapati Shivaji Terminus railway station. Its main content is based on the Indian economy, share prices, prices of commodities as well as other matters related to finance.

• The Founder / Editor of the paper when it was launched in 1961 was P.S. Hariharan.

• The current Executive Editor of The Economic Times is Rahul Joshi.• The Economic Times is characterised by its salmon-pink paper, all of

which is recycled. It is also the favorite newspaper among the city's business houses. It is sold in all major cities in India.

• The Economic Times, the world’s second largest selling English business daily.

• The Group also has a range of nine Business2Business publications from The Economic Times catering to diverse industry segments.

• In addition its 16 Special Interest offerings are targeted at groups of consumer interests ranging from photography to education to annuals on beauty, fashion, etc. 

• The latest offering is a morning daily in compact form known as the Mumbai Mirror with a morning and afternoon edition launched in Mumbai in 2005.

• The Economic Times has saluted achievers at The Economic Times Awards for Corporate Excellence and the Brand Equity Quiz. It has touched the lives of its readers and consumers through exhibitions and fairs - a spectrum from Times Utsav consumer fairs to education events.

EDITORSEDITORS

• The economic times was been establish in the area of 1960s-70s by P.S.Hariharan in (1961-64) & D.K.Rangnekar in (1964-79)

• 1980s : Hannan Ezekiel, Manu Shroff(1985-90)

• 1990s : T.N.Ninan, Swaminathan- Ankllesaria-Aiyer

• 2000s : Jiadeep Bose

• 2004 : Rajshri singhaz

• 2007 : Rahul joshi (present)

EDITIONSEDITIONS

Delhi Editions

Bombay Editions

Chennai Editions

Bangalore Editions

Pune Editions

Calcutta Editions

Ahmedabad Editions

Hyderabad Editions

Chandigarh Editions

Lucknow

STUCTURE & UTILIZATIONSTUCTURE & UTILIZATION Structure

• The structure of the paper is same for 6 days; i.e. from Monday to Saturday. • For Sunday there is bit difference in structure, there are less pages published

compare to the other days.

• Frequency : Daily

• Language : English

• Format : Broadsheet  • Paper : Standard newsprint & recycleable

• Colour: Salmon Pink ( from Monday to sunday ) & white colour for supplement.

• Cost of newspaper: Rs.3 from Monday to Friday & Rs. 9 on Saturday and Sunday

• Six Sigma

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सा$सा�क्सा 808 और विनॉफ्टा( सा)चके��के 225 अं�के ऊपर बा�द हुए। आंजा बाढ़नॉ ी� ��ल ी� बाड ी1� स्टा�क्सा । बा3किंके5ग सा�क्टार �$ बाढ़नॉ ी� ��ली� । ��द ी के� द7र �$ के��ई के� टिटाप्सा

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एके SMS स� गिगार� थे� ICICI बैं�के के� शे�योर• य)र�पय के$ द्री(य बा3के नॉ� केहो�, ड�लर केE के� नॉहोF हो�नॉ� द$ग�• NCR �$ नॉई ��ग�चिसाटा(, 10,000 प्ल�टा मि�ल$ग�

13 Oct, 2008, 1303 hrs IST, टा�इम्सा न्य)जा नॉ�टा�के= टिदल्ल सा� 10 विकेल��टार केE दूर पर ग�जिजाय�बा�द ड��लप�$टा अंथ�रिरटा( नॉ� एके ��ग�चिसाटा( बानॉ�नॉ� केE य�जानॉ� बानॉ�ई होJ। इसा�$ प्ल�टा के� र�टा ��केK टा

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PROMOTION POLICYPROMOTION POLICY• The Economic Times launches Hindi language version• Posted by Kelley Vendeland on February 19, 2008 at 11:24 AM• The Times of India group debuted The Economic Times in

Hindi today in Dehli in hopes of catering to affluent Hindi-speaking business men in India’s booming economy, reports Publicitas.

The editorial format will be similar to the English version (depicted above), with easy to understand content on subjects relevant to Hindi readers. The paper will be released daily except for Sunday.

According to Publicitas, The Times Group expects to have a circulation of over 100,000.

• Economic Times Awards sep 2008.

• Daily availability of news paper as well as supplements on internet.

SECTIONSSECTIONS• Top stories ( Front page).

• Political Theatre.

• Business & I.T.

• Economy.

• Editorial Page.

• Business of Brands.

• Commodities.

• Economy, Finance & Markets.

• Markets.

• Career & business.

COVER PAGECOVER PAGE• TOP STORIES.

• 1/4TH PAGE COVERS ADVERTISEMENTS.

• MIXED TYPES OF NEWS.

• INFO ABOUT DATE, NO: OF PAGES, TITLE, PRICE,& NAMES OF EDITIONS ACCORDING TO CITIES.

THE POLITICAL THEATRETHE POLITICAL THEATRE• IT COVERS 2 PAGES.• HALF OF THE PAGES

ARE COVERED BY POLITICAL ADVTS.

• IT INCLUDES ALL POLITICAL NEWS.

BUSINESS OF BRANDSBUSINESS OF BRANDS• IT COVERS NEWS

ABOUT THE BRANDS.

• HALF/ MORE THEN HALF PAGE IS COVERED BY NOTICES RELATED TENDERS.

EMERGING BUSINESS & ITEMERGING BUSINESS & IT• NEWS RELATED TO

BUSINESS & IT SECTOR.

• GLOBAL TURMOIL COLUMN IS INCLUDED.

• IT IS NOT REGULAR.

ECONOMY,FINANCE & ECONOMY,FINANCE & MARKETSMARKETS

• TRACKING MARKET COLUMNS.

• NEWS RELATED TO CURRENT ECONOMY, FINANCIAL AND MARKET CONDITIONS.

CORPORATECORPORATE• IT COVERS TOTAL

CORPORATE NEWS.• HALF OF THE PAGE

IS COVERED BY NOTICES OF TENDERS.

EDITORIAL PAGEEDITORIAL PAGE• THIS PAGE HAVE THE

VIEWS OF THE EDITOR OF NEWSPAPER.

• IT ALSO HAVE PUBLIC VIEWS.

• CHAT ROOM, COSMIC UP LINK COLUMN.

• INTERVIEWS OF BUSINESS TYCONS.

COMMODITIES AND COMMODITIES AND ECONOMYECONOMY

• ALL COMMODITY MARKET NEWS ARE COVERED.

• Eg. GOLD RATES, SILVER RATES, EXCHAGE RATES.

• MCX COMMODITIES INFORMATION.

FREEDOM FROM ECONOMYFREEDOM FROM ECONOMY• NEWS RELATED

CULTURAL ACTIVITIES, SPORTS, ENTERAINTMENT…

• THIS IS THE LAST PAGE OF THE NEWS PAPER.

TIMES CLASSIFIEDTIMES CLASSIFIED• ADVERTSEMENTS

RELATED TO PROPERTIES, EDUCATION, TRAVELLING, INVESTMENTS AND BUSINESS PROPOSALS & IMPORT –EXPORT.

Career & Career & BusinessBusiness

• Advertisements related to jobs.

• Focus

TIMES CLASSIFIED RATESTIMES CLASSIFIED RATES Classified lineages for 5 lines in RsClassified lineages for 5 lines in Rs

No. of insertions 1 4 7 13 15 40 Extra Lines

Delhi 666 624 594 594 594 594 120

Mumbai 700 580 480 460 360 360 150

Bangalore 377 352 342 332 302 302 102

Chennai 400 400 400 400 400 400 80

Hyderabad 240 215 205 185 165 155 55

Kolkata 240 190 150 140 130 120 50

Ahmedabad 180 150 140 130 120 105 75

Chandigarh 70 60 50 45 40 40 10

Pune 70 60 50 45 38 35 15

Lucknow 70 55 50 45 40 35 20

TIMES CLASSIFIED RATES TIMES CLASSIFIED RATES

Classified Display ( per.sq. cm. ) minimum size is 3cm. x 5cm.Classified Display ( per.sq. cm. ) minimum size is 3cm. x 5cm.

No. of insertions

1 4 7 13 25 40

Editions

Delhi 181 169 163 150 144 138

Mumbai 250 200 160 140 130 120

Bangalore 152 142 132 122 122 122

Chennai 155 155 155 155 155 155

Hyderabad 80 70 60 55 50 45

Kolkata 130 110 100 90 80 70

Ahmadabad 90 80 70 60 50 45

Chandigarh 25 20 18 15 15 15

Pune 28 25 22 20 17 14

Lucknow 50 45 40 35 30 25

STOCKS ON BSE/ NSESTOCKS ON BSE/ NSE• DERIVATIVES FUTURES/

OPTIONS TRADING AT NSE.

• NET ASSET VALUES.• MONDAY ISSUE DON’T

HAVE STOCK RELATED INFORMATION.

• INORMATION RELATED TO SHARE MARKET DISTRIBUTED IN GROUPS A-Z ACC TO SHARE VALUE.

MARKET INTELLIGENCEMARKET INTELLIGENCE• SENSEX

• NIFTY

• ET INDICES

• BULK DEALS

• INSIDER TRADING

• CORPORATE ACTIONS

• EMERGING MARKETS DEVELOPED MARKET.

• NEW HIGHS & LOWS.

ColumnsColumns Reading zone. Quick bites. Chat room. Dilbert jokes. The cross word. Interview. Straight talk. In a nut shell. Brands & business. World money. Gang gurus. Out of the world. Pitch report. Monday mocha. My first million. First take. The age of turbulance. Regulator watch.

Events watch. Technical speaking. Money market ground up. Big bucks. Guest editor. The big idea. Face off. Deep impact. Analysists picks. Et-instapoll. By invention. Trend spot. Starship enterprise. News you can use. Currency corner. Heard on the street. Know your corner. Zeros & ones.

SUPPLIMENTSSUPPLIMENTS

• Brand Equity (Weekly) - this is a weekly colour supplement,t hat appears every Wednesday, which covers marketing, advertising, media and market research.

• Corporate dossier is a supplement that appeares every Friday, along with The Economic Times aimed at the CEOs of corporate India, with a special focus on management and strategy.

• ET Travel is a weekly all-colour supplement which covers travel and tourism aimed at the burgeoning band of Indians who want to see and know about their country and the rest of the world -- through Indian eyes.

• ET AutoMania is a weekly all-colour supplement covering all aspects from the auto industry from new launches and trends to ancillaries and personalities.

ET INVESTOR’S GUIDEET INVESTOR’S GUIDE• BULL’S EYE.• BOOSTER SHOT.• FUND REVIEW.• MASTER MIND.• ON THE HEDGE.• ADVT (1/4TH OF THE

PAGE).

BRAND EQUITYBRAND EQUITY• COLOURED PAGES

WITH WHITE PAPER.• BRAND LAUNCHES• NEWS RELATED ALL

BRANDS• 30% OF THE

SUPPLIMENT IS COVERED BY ADVTS.

ZIG WHEELSZIG WHEELS• NEWS RELATED TO

AUTOMOBILE WORLD

• THE NEW CARS, THEIR FEATURES,THEIR PERFORMANCE

• THE TOTAL INFORMATION.

COMPETITORSCOMPETITORS

• BUSINESS LINE- 20 pages- Rs.4 and on Sunday Rs.3/-

• BUSINESS STANDARD-28 pages in three section- for Rs.3/-

• FINANCIAL EXPRESS- 24 pages for Rs.3/-

All Editions : 619570(Audit Bureau of Circulations 2007) All Editions : 77500( Indian Readership Survey 2007)

All Editions : 951000(National Readership Survey – 2006)

CIRCULATION/ REACHCIRCULATION/ REACH

Editions Circulation - July December 2007

Readership - Indian Readership Survey 2007

R1

Readership (National Readership Survey – NRS

2006  

Mumbai 150690 174000 171,000

Delhi 166763 240000 116,000

Chandigarh 25245 22000 4,000

Kolkata 78649 131000 93,000

Lucknow 12547 32000 4,000

Ahmedabad 28108 12000 25,000

Bangalore 44929 33000 35,000

Chennai 54423 49000 62,000

Hyderabad 28984 33000 16,000

Pune 29232 32000 14,000

Kochi - 17000 11,000

MATERIALMATERIAL

• Digital: PDF/ eps file in the exact size of the advertisement without any cut marks or any white space on either side of the ads.Convert all text to curves/vectors.

• Resolution: 1200 dpi for SNP b/w and color. GNP color – 2540.

• Black & White: Art pull/ Bromide (Screen : 65 lpi)Colour:4 Color Positives with Progressive Proofs (Screen : 85 lpi)

MECHANICAL DATAMECHANICAL DATA

• Booking Deadline : b/w : 10 days Colour: 15 days

• Material Deadline : b/w : 7 days colour : 7 days

ADVERTISING RATESADVERTISING RATESAd size Dimensions

width X height cms

B&W Rates- US$

Colour Rates- US$

Full page 32.9 X 52.5 115,709 148,522

Half page 32.9 X 26 57,285 73,530

Quarter page 16 X 26 28,740 36,608

Display and Financial ads carried in any print edition of The Economic Times will be reproduced in the electronic version at an incremental rate of 2 cents per scm. Multiple editions within packages and multiple insertions will attract equivalent multiple charges.

Advertisement ratioAdvertisement ratio

• According to observation for each week, we found that advertisements covers approximately 25% to 30% area of the whole news paper.

September HighlightsSeptember Highlights

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