the enterprise unlocked webinar
DESCRIPTION
With many qualified and capable system integrators already installing Enterprise Wi-Fi, we ask if this could be extended to self-installed Enterprise Small Cells to enable rapid take-up of Small Cells while solving the issue of poor indoor coverage? We look at the business case, the technology options and the tools and capabilities required to make this happen. Presented by David Chambers/ThinkSmallCell, Alan McNab/Cisco and Benoit Fleury/iBwave, this webinar examines these issues and discusses practical experience from the field. After short presentations from each presenter, we answer a varied range of questions from the audience which can be listened to on the video recording linked to this slide deck.TRANSCRIPT
The Enterprise – Unlocked 2014
ThinkSmallCell Webinar
David Chambers Senior Analyst ThinkSmallCell
The Enterprise – Unlocked
Enabling Rapid Adop<on of Enterprise Small Cells
Alan McNab Global Small Cell Go-‐To-‐Market Cisco
Benoit Fleury VP Products and InnovaCon iBwave
The Enterprise – Unlocked 2014
Agenda
• Enterprise Unlocked – David Chambers
• Experience from the field – Alan McNab
• Skills and best pracCce for in-‐building planning – Benoit Fleury
• Q&A
The Enterprise – Unlocked 2014
The Enterprise -‐ Unlocked
Poor and worsening in-‐building service – Building construcCon materials – Increasing traffic demand – Increasing reliance on wireless connecCvity
The Enterprise – Unlocked 2014
The Enterprise – Unlocked 2014
What can building owners do?
• Dependant on network operator – High cost, tailored “special soluCons” – Low cost, one-‐off “plug and play”
• Already installing their own Wi-‐Fi networks – Enterprise quality – Growing range of in-‐building cellular soluCons
Could this be extended to self-‐installed cellular?
The Enterprise – Unlocked 2014
Who installs?
• Network Operator
• Property owner • 3rd party system integrator
Planning InstallaCon Commissioning
Physical Moves & changes/repairs
ReconfiguraCon OpCmisaCon (Re)Planning
The Enterprise – Unlocked 2014
CriCcal Choices
• Single operator vs mulC-‐operator (also called Neutral Host) – AddiConal small cells – MulC-‐radio small cells – NaConal roaming – DAS system
• 3G or LTE (or both)
The Enterprise – Unlocked 2014
Business Issues
• Who pays? – IniCal setup – Ongoing
• Accountability for quality and performance
• New products dramaCcally reduce cost
80% of cellular data consumed indoors 12% of infrastructure spend in-‐building Source: Mobile Experts, ABI Research, Infone<cs Research
The Enterprise – Unlocked 2014
Read More
Read more in our White Paper The Enterprise – Unlocked
Bit.ly/the-‐enterprise-‐unlocked
The Enterprise – Unlocked 2014
Audience Poll #1
• Do you believe that in-‐building cellular service matches market demand today? – Almost always – Above average – Meets expectaCons – Somewhat below market needs – Significantly below what users require
The Enterprise – Unlocked 2014
Cisco Bit What Are the Challenges?
The Enterprise – Unlocked 2014
Next GeneraCon Enterprise Mobility 802.11ac Wifi Offers the Opportunity for SC Adach
Enterprise in TransiCon: • Centralized Architecture • High Density Wifi • Secure
Small Cell InserCon
The Enterprise – Unlocked 2014
Ver4cal Integra4on
Value Added Services Scale of Deployment
Customer Engagement
Cisco Channel Partners
15 VerCcal Markets
3.6M Access Ports in 2013 15,000 Wi-‐Fi CerCfied
10,000 AP s Per Day
2013 : Cisco’s Wi-‐Fi Channel = $2.2 Billion of WLAN
13
The Enterprise – Unlocked 2014
Cisco Bit What Is the Killer App?
Beyond voice: • Data • LocaCon services • Cloud managed IP PBX • Emergency services • Employee services • Guest services • And more…
• VOICE • VOICE
• VOICE
The Enterprise – Unlocked 2014
Enterprise Small Cell Markets
Distributed Antenna Systems
The Enterprise – Unlocked 2014
Cisco Bit
• Small Cell must be as easy as Wifi to deploy – Integrated licensed & unlicensed assessment, design, and implementaCon
– CerCfied partner training programs that are well integrated with the operators design criteria
– Support processes that coordinate partner and operator services for customers
– ProacCve and integrated SON that harmonizes the Macro and Small Cell networks
Unlocking the Enterprise Conclusion
The Enterprise – Unlocked 2014
Audience Poll #2
• Do you believe that building owners and/or 3rd parCes can competently install in-‐building cellular soluCons? – With adequate training & standards, certainly – With adequate training & standards, probably – Highly unlikely – Don’t know/unable to say
The Enterprise – Unlocked 2014
iBwave: Deployment Dynamics
Field Driven
Large/complex venues Select number of sites Weeks to plan RF expertise High cost Manual network optimization Heavy approval process
Small to medium venues High volume of sites (>10x) Hours to plan Field/IT personnel Low cost Self optimizing network (SON) Streamlined approval process
Engineering Driven
Small Cells Indoor DAS
WELL ESTABLISHED ENGINEERING INVOLVED
WITHOUT BEING A BOTTLENECK
CHALLENGE:
The Enterprise – Unlocked 2014
iBwave: Design Simplicity
CREATE FLOOR PLAN AND ENVIRONMENT ZONES
STEP 1
SELECT SMALL CELLS AND RUN PREDICTION
STEP 2
ADD NETWORK EQUIPMENT AND INCLUDE ANNOTATIONS
STEP 3
The Enterprise – Unlocked 2014
iBwave: Approval & Storage
FIELD TECHNICIAN
UPLOAD MOBILE FILE
TO CLOUD/UNITY
SEND PROJECT
LINK BY EMAIL
Store projects centrally and control integrity RF ENGINEER
DOWNLOAD MOBILE FILE FROM CLOUD/UNITY REVIEW ON DESIGN
Access any project and review as needed
The Enterprise – Unlocked 2014
iBwave: Required ExperCse
ONE-DAY ONLINE
Intro to small cells
iBwave Mobile Planner - Site survey - Design - Exercises - File exchange - Hands-on workshop
HANDS-ON TRAINING
(Certification to follow)
• Field technicians • Junior engineers • IT specialists • Contractors • Pre-sales
Pre-requisite: Basic IT knowledge
The Enterprise – Unlocked 2014
iBwave: Case Study
BENEFITS
• Significant time savings (estimated 10 hours) • Single site visit for survey, planning, design • Viewing prediction ensures sufficient APs • Skip engineering step for small venues.
DESCRIPTION
• Small cells site survey in a downtown LA warehouse building
• Design created including AP location, network equipment and cable routing
• RSSI prediction used to determine AP coverage • 7 floors surveyed in ~ 2 hours
The Enterprise – Unlocked 2014
Audience Poll #3
• Do you believe that building owners and/or 3rd parCes can competently plan in-‐building cellular soluCons? – With adequate training & standards, certainly – With adequate training & standards, probably – Highly unlikely – Don’t know/unable to say
The Enterprise – Unlocked 2014
Q&A
David Chambers Senior Analyst ThinkSmallCell
Alan McNab Global Small Cell Go-‐To-‐Market Cisco
Benoit Fleury VP Products and InnovaCon iBwave
The Enterprise – Unlocked
Enabling Rapid Adop<on of Enterprise Small Cells
The Enterprise – Unlocked 2014
Wrap Up
• More informaCon – Thinksmallcell.com – Cisco.com/go/smallcell – iBwave.com
• White paper “The Enterprise Unlocked” – bit.ly/the-‐enterprise-‐unlocked
• Next webinar: 24 Sept 2014 – Enterprise Cellular SoluCons: Explaining the landscape from Small Cells to DAS
Email to follow with these details and link to webinar slides/recording