the entertainment ecosystem - lecture notes on innovation and entertainment technology john...
DESCRIPTION
Lecture notes on Innovation and Entertainment Technology ! John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS Tarantino Principle ! Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western, and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the process of showing it to a handful of actors he wants for the picture. He usually does this, gets feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.TRANSCRIPT
The Entertainment Ecosystem
Matrix
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
Lecture notes on Innovation and Entertainment
Technology !
John Pisciotta Creative Entertainment Technology
20010 EIS2350.01 !
MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!
“Innovation distinguishes between a leader and a follower.” - Steve Jobs
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
Entertainment Ecosystem Matrix
Technicians
!
Scaleable Innovations
Enthusiasts!
Asset Collectors
Scaleable
Innovation
!
!
!
Enthusiasts
Asset Collectors
Enthusiasts• Fan Boys or Hobbyists
• Bleeding Edge Gadgets
• Rarely Build Value
• Rarely Execute
Technicians
!
!
!
Enthusiasts
Asset Collectors
Technicians• Focused Knowledge Workers
• Producers, Writers, Technologists, Lawyers
• Hired Guns-Work For Hire
• Often lead a service based business
• Low Risk-Many Competitors
• Usually Create/Don't Own
• Often own a “job” paid per hour/project
Technicians
!
!
!
Enthusiasts
!
!
Asset Collectors
Asset Collectors• Labels, Publishers
• Hit Driven Model
• Monetizes by building a critical mass
• Own or Aggregate/Usually Don't Create
• Lead the previous Era
Technicians !
Scaleable Innovations
!
!
!
Enthusiasts
!
!
Asset Collectors
!
• Global Reach
• Team>Talent
• Team Small-User Base Huge
• Focused on a big problem/disruption/innovation
• Build Accretive Value
• Potential Liquidity Event
Scalable Innovations
Technicians !
Scaleable Innovations
!
!
!
Enthusiasts
!
!
Asset Collectors
Principle #2:
The Tarantino Principle
!!
Tarantino Principle !
Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next
film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western,
and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the
process of showing it to a handful of actors he wants for the picture. He usually does this, gets
feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.
!!
Tarantino Principle !
Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next
film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western,
and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the process of showing it to a handful of actors he wants for the picture. He usually does this, gets
feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.
!!!!
Lecture notes on Innovation and Entertainment Technology !!
John Pisciotta Creative Entertainment Technology
20010 EIS2350.01 !
MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !
@johnpisciotta http://www.loud-lab.com
http://musicsynk.com !