the era of emerging global business disruptive models – olatunde falase, braincraft limited,
TRANSCRIPT
ü Why are some people models working while others are not?
The Big QuesSon
ü Is fame a product of effort or something beyond effort?
ü What is the real way to Global Success and Fame?
The GlobalisaSon Paradox The world’s biggest advantage is also the world’s biggest disadvantage. We are in an era that things have become linked or connected and the world is ge7ng smaller.
The two BIG IMPLICATIONS of this are:
1. The bonus of winning is a lot higher
2. It takes a lot more to win today because within your market, you are already compe@ng globally.
Welcome to the GLOCAL Era This access means that a gentleman in Kenya is contras@ng Simon Kimani With D’ Banj while a lady in Canada is comparing Jackie Appiah with Genevieve Nnaji .
BIG OPPORTUNITY = BIGGER CHALLENGE
The winning Nigeria brands by design or by accident have already become global brands How can this then become a Replicable Model for the millions of undiscovered
brands that are emerging?
Welcome to GLOCALISATION
STAND OUT!!! This is the premise for the DisrupSve Model that wins today
The era of being good enough is dying out. You’ve got to hit greatness and hit beyond greatness . You have to be outstanding…
Global success in a rapidly evolving world is more than just a desire. It requires a constant, conscious effort to stay at the leading edge of numerous, striving compe@tors. To achieve global success, it therefore becomes impera@ve to proffer accurate answers to the following ques@ons:
Success In Global Business
1. What is a Good Global Business Model?
2. What are the Advantages of a Good Global Business Model?
It is a model that delivers success, fame and economic reward at an internaSonal level
It delivers the above on a sustainable basis.
In life, a majority fail in their aspira@on to become successful simply because, though they are true to their aspira@ons, they are wrong about in their approach. The Winning Model is therefore, one that accurately combines your Effort with an Appropriate Business Model to aUain unparalleled success at global standards.
EFFORT only gets you 30%
Making My Model DisrupSve
It is the people who think they are crazy enough to change the world… who actually do.
The AUDACITY of your
Model delivers 70%
The pressing concern of today’s Entertainment Entrepreneur is how to make their model stand out. In doing this, you have to be disrup@ve so that you can rise above the cluUer that comes from global compe@@on and also global interest.
Making My Model DisrupSve
IMAGE
BRAND
MESSAGE APPROACH
How do I create a compelling image?
How do I create a unique brand for
myself?
How do I communicate my message with
impact?
How do I make my model Replicable, Sustainable and Profitable?
Audacity Model
HOWEVER Its not just all about being disrup@ve, your disrup@on must connect to your users and must be sustainable over @me. What then are the ingredients for sustainable disrupSon?
Building an impressive image is mandatory for disrup@ve global success aUen@on. Image, or Reputa@on describes the manner in which a person is perceived interna@onally. The components of a compelling image are:
The Audacity Of Your Model: IMAGE
Your clothing a7re, body language and overall posture.
Your image must stand out from other compe@tors’.
Your behaviour, communica@on skills and a7tudes toward people.
APPEARANCE PERSONALITY UNIQUENESS
Your special skills at fulfilling your task requirements.
COMPETENCIES
A brand is almost a personality without a person as whether it is a logo, slogan, text, or a design. It has the power to aUract new fans and also to retain exis@ng fans. With the volume of compe@@on in the Entertainment Industry, it’s never been more important to stand out and develop a unique iden@ty and value proposi@on through strategic branding.
The Audacity Of Your Model: BRAND
1. Audience Knowledge: The best brands have a vast knowledge of their audience, their interests and wants 2. Consistency : Your fans expect a consistent level of quality. If it must be different, it must never be below. 3. Flexibility : In a revolutionary world, your brand must stay flexible or it will soon lose value. 4. Uniqueness : Establishing a brand identity requires something distinctive that separates you from other competitors 5. Evolving: Your brand should gradually change as regards development.
WHO ARE YOU?
To achieve sustainability, you must stay at the leading edge of trend innova@vely reinven@ng yourself using the following tools:
Evolving Brand: Case Study 1 -‐ R. Kelly
Stay Contemporary: R. Kelly who is a recording ar@st, songwriter, record producer started singing as early as 1980s and has remained on top of his game because he stays contemporary.
80s With Celine Dion (1998) With Aaliyah (1994)
With Jay Z (2001) With Usher (2007) With Wizkid (2015)
R.Kelly moving with the ages
To achieve sustainability, you must stay at the leading edge of trend innova@vely reinven@ng yourself using the following tools:
Stay Contemporary: Richard Mofe Damijo remains a household name in the Entertainment Industry because he stays contemporary.
80s
2014
Evolving Brand: Case Study 2 -‐ RMD
1997
2011 2015
2003 R.M.D moving with the ages
To achieve sustainability, you must stay at the leading edge of trend, innova@vely reinven@ng yourself using the following tools:
S t r a t e g i c CollaboraAons: S n o o p D o g g started his music career since 1992. H e k e e p s r e i n v e n @ n g h i m s e l f b y e n g a g i n g i n s t r a t e g i c collabora@ons.
With D’Banj 2011 With L. Stević 2015
With Afrojack 2004 With Katy Pery 2010
Evolving Brand :Case Study 3 -‐ Snoop Dog
With Gorrillaz 2002
With M. Cyrus 2013
Snoop Dogg moving with the ages
THE AUDACITY OF YOUR MODEL: MESSAGE For your brand to stand out, you must clearly pass across a compelling message to your fans. Let it go beyond entertainment, it should have a good depth and make common sense.
Fun, ReflecSve, Provoke, Inform, Shock, Teach Or It Could Be
A L L
Your Message Can Be:
Your Launch Path is how you choose to unleash yourself to the world at large. If you don’t carefully strategize your launch, you may not stand the test of @me and success.
Your Launch Path
JusSn Bieber is the biggest example of this phenomenon. You don’t have to go through the tried and tested to be discovered.
It is now easier for him to stand out because he has everything from Self EdiAng to Self Publishing to Self AdverAsing.
Some people wait unSl they are discovered while some people discover themselves
Francis Odega’s name was largely unknown to many people un@l recently when a fibeen seconds, comic video clip of a movie he starred in surfaced on the internet. This brought a lot of aUen@on to Odega and made him a very popular brand in the entertainment industry. That clip also earned him a ‘shocking deal’ by E@salat as he was named as its brand ambassador.
Launching Your Framework Your Launch Framework is how you unleash yourself to the world at large. If you don’t carefully strategize your launch, you may not stand a test of @me and success.
Launching Your Framework
Dunni Obata, a Recipe Developer & Crea@ve Lead, Dooney’s Kitchen) has taken to the social media to showcase her products. She is now gaining global r e c o g n i @ o n w i t h thousands of followers and she recently did a recipe for Schwartz Uk.
Your Launch Framework is how you unleash yourself to the world at large. If you don’t carefully strategize your launch, you may not stand a test of @me and success.
Launching Your Framework
Wofai Ewa Known as Wofaifada, a TV presenter and model is the number one female Nigerian Instagram comedian. She now has a show on Ebony Life TV and has hundreds of thousands of fans
Your Launch Framework is how you unleash yourself to the world at large. If you don’t carefully strategize your launch, you may not stand a test of @me and success.
Ιν α Γλοβαλλψ Χοννεχτεδ Ωορλδ, Οππορτυνιτιεσ αβουνδ το γετ γλοβαλ αυδιενχε φροµ Δαψ Ονε. Σειζε τηεσε οππορτυνιτιεσ τοδαψ!!!
UNION BANK : ADVANCED WRITING SKILLS
1. Discuss your writing challenges.
2. Punctuation and grammar test.
3. Learn how to make your writing clear, concise, and correct.
4. Improve sentence construction and paragraph development.
5. Identify some ways to make your writing simpler and easier to read.
6. Learn about a tool that can determine how readable your work is.
7. Review the structural and style requirements for a good business report.
8. Practice sessions on structural approaches to various business reports.
9. End of programme test.