the european commission’s · europcom presentation ian vollbracht . 2 a research story plus three...
TRANSCRIPT
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The European Commission’s
science and knowledge service
Joint Research Centre
EuropCom presentation
Ian Vollbracht
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A research story
Plus three main messages
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
December 2016
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
JRC Research question (Jan 2017)
How prevalent is political
psycho-targeting on social
media at the individual level?
![Page 5: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/5.jpg)
5
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 6: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/6.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
JRC Research conclusion (June 2017)
Not that prevalent (yet) …
But lots of other interesting
things are going on…
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EU Science Hub lecture (4 July 2017)
https://www.youtube.com/watch?v=f0CPq1YjSHA&t=856s
• What is (psycho-) targeting?
• How to subvert Western democracy (if we fail to regulate some loopholes …)
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8
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
Same message
for each group
Then re-message
what works !!!
![Page 9: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/9.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
6 October 2017
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10
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
10 October 2017
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11
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
19 October 2017
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In the 7 minutes remaining …
We live in audio-visual times
The role of neurology & psychology
Conclusions for policy ideas
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13
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 14: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/14.jpg)
14
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
Audio - VISUAL
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15
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
Why images?
Stupidity?
Illiteracy?
No, people are overloaded
with information
(we all are)
![Page 16: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/16.jpg)
16
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 17: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/17.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
Why does this matter?
All people respond to images
in (often very) emotional ways
![Page 18: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/18.jpg)
18
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 19: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/19.jpg)
19
Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 20: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/20.jpg)
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Serious behavioural scientists worked
for decades on all of this…
![Page 21: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/21.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
Facts (and fake facts)
Emotions
Heuristics
Values
![Page 22: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/22.jpg)
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So "fake news" can still be
effective … even when it is
known to be false …
![Page 23: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/23.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 24: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/24.jpg)
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So we should still solve
problems with this …
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 26: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/26.jpg)
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But (rightly or wrongly)
the public will not get the
message if we present the
solutions like this …
![Page 27: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/27.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 28: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/28.jpg)
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Or, worse …
![Page 29: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/29.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
bad
![Page 30: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/30.jpg)
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… Social media means we
need to think like this …
![Page 31: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/31.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction
![Page 32: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/32.jpg)
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… Due to solid scientific
research in neurology and
cognitive psychology …
![Page 33: The European Commission’s · EuropCom presentation Ian Vollbracht . 2 A research story Plus three main messages . 3 Social Media Blogs WWW Media & News ... Audio - VISUAL . 15 Social](https://reader033.vdocuments.net/reader033/viewer/2022051823/5fee030f00f62d46140f8e66/html5/thumbnails/33.jpg)
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Social
Media Blogs
WWW
Media
& News
Sources Around 6000 News Sites
Input 250000 articles per day
Languages >70
Categories 1000 classes
Classes Around 2000 categories and
35000 keywords
Runs 24/7
Visitors/day 25000
European Media Monitor
• Automatic language recognition
• Entity extraction
• Quote extraction
• Geotagging
• Tonality
• Duplicate detection
• Categorisation
• Indexing and searching
• Clustering
• Statistics
• Event extraction