The European Cycling Challenge

http://cyclingchallenge.eu/

Objectives of this Presentation:

1. What is European Cycling Challenge? 2. How can Smarter Travel

Workplaces/Campuses take part? 3. How do individuals sign up? 4. How do I promote it!

http://cyclingchallenge.eu/

What is the European Cycle Challenge?

•The biggest urban cyclists’ competition

•A Behaviour Change Campaign (& gamification)

Cycle the whole month of May!!

ECC2017 is…

The ECC now…

From a small pilot project

in Bologna in 2011!

ECC2017… in a nutshell!

An initiative to

promote

cycling

mobility in

European

urban areas An initiative to collect detailed GPS data on

cyclists’ behavior in our

cities.

A game. Cycling is

fun!

Compete against

other cities! And

organisations in

your city!

How did Team Dublin do in 2016?

Over 1,000 people in Dublin (representatives from 50 workplaces)

cycled over 108,000 KMs! Average trip lengh – 8.48 kms;

Male:Female – 66:34 70% were work trips

Is ECC17 a team event?

• Your team is your city!

• In Ireland that’s Cork, Dublin, Galway, Limerick & Waterford.

• Your sub-team is your workplace or Campus!

– If you want your workplace on the Leaderboard please let your city coordinator know so we can add you!

• You can also sign up to your Local Authority Area sub-team

Yes, but not as we’ve always known it!

The Essentials of how it Works! http://cyclingchallenge.eu/rules

1. Join your City Team & If participating, your Workplace

sub team

2. Track your bike-trips with:

• The Naviki free App on your Smartphone OR

• Manually insert trips on the naviki.org website (up to 6/day) OR

• Import a .gpx journey file created with a GPS tracking system.

3. If you join after May 1st, & backlog trips

4. All kinds of bikes allowed - rented, City Bike, electric..

ECC2017 is NOT…

A cycling race!!

• Cycle training/workouts

filtered out of main

leaderboard

• Only stored in

participant profile and

statistical leaderboard

For RULES see next slide or

go to

www.cyclingchallenge.eu/rules

7. Accepted trips should be functional e.g. trips to and from work, school, shopping, friends, cinema, gym etc

8. Trips longer than 35kms or averaging >30 km/h or having a max speed >45 km/h are not accepted

9. In the "City Leaderboard " only the kms cycled within the defined borders count (e.g. trips anywhere within County Dublin borders will be counted)

10. You can only join one City Team.

RULES FOR PARTICIPANTS

http://cyclingchallenge.eu/rules

How it works in Summary

The ECC is based on three main elements:

1. a free smartphone App:

1. a related website: www.naviki.org

1. the official website: www.cyclingchallenge.eu

www.cyclingchallenge.eu (official website)

www.cyclingchallenge.eu

- the official App, can also

use it to join the Challenge.

- available for Android,

iOS and Windows Phone.

- GPS based.

- It’sfree.

https://www.naviki.org

Naviki App (official supporting App)

The European Cycling Challenge & Naviki

1. Download the Naviki

App and follow

registration

2. Log back in and Join

Your Team (see next

slide)!

If preferred, you can also

register though the website

(www.cyclingchallenge.eu)

https://www.naviki.org/en/naviki/single-pages/ecc-tutorial/

ECC2017 – Personal Info & Leaderboards

The website also shows personal statistics and

personal heatmap.

The backend is password protected, to preserve

participants’ privacy.

Leaderboards

City Leaderboards

Other leaderboards:

- Sub Teams

- Companies

- School

- Other (in Dublin,

join you can also

join your Dublin

local authority

area)

Companies Leaderboard

Challenge Promotion

Pre-Event Getting Management Support

Pre-event • Inform management of event

• Invite management participation

• Ask management to encourage staff

Post-event - Report to Management on: • Number of participants

• Participants’ reasons for getting involved/ benefits of involvement

• Modal shift/ increase in physical activity

Do you want your organisation to feature prominently on the leaderboard?

Get the Message Out!

• Email all staff about the challenge, newsletter, intranet

• Posters in halls, canteens, lifts, toilet doors, bike sheds

• Display on screens/monitors

Promote Workplace Cycling Facilities & Other Cycling Support

• Publicise Cycle to Work Scheme

• Publicise all Cycling Facilities available – where they are, when they are opened or who to contact for access

• Consider Cycle Training (e.g. Bike for Life) or Maintenance Class

• Display a bike in reception/canteen

• Hold a trial bike lunchtime event

Once Live, Champion Participants & Maintain Motivation

• In-house Team Competitions

• Weekly Lunchtime Cycle or Breakfast

• Incentives & prizes (t-shirts, vouchers, flexitime, club sponsorship, recognition)

• Display Leaderboards

• Buddy system & Buddy support recogition

Consider Use of Social Media

https://www.facebook.com/e

uropeancyclingchallenge

Cycle Challenge Smarter Travel Workplaces

Be seen and Cycle Safe!

• Be Seen – Dress Bright and use your Lights!

• Signal clearly – get eye contact & wave if required

• Make sure your bike is in good working order

• BE AWARE of left-turning vehicles!

• Be predictable – follow the rules of the road!

• Correctly fitted helmet

• Respect other road users

www.rsa.ie/en/RSA/Pedestrians-and-Cyclists/Cycling-safety/

Key Dates

• Registration: is Live!

• Promotion: From now until 31st May!

• Cycle Challenge starts: Monday 1st May

• End of Challenge: Wednesday 31st May

http://cyclingchallenge.eu/

Any questions contact:

cyclechallenge@nationaltransport.ie