the experience economy - the journey into the teenager's soul
TRANSCRIPT
The Journey into the Teenager’s Soul
The Experience Economy
Lujza Kotryová, Court of Moravia
How much do you pay for a coffee?
How much do you pay for a coffee?
How much do you pay for a coffee?
Commodity Product Service Experience
Maslow’s hierarchy of needs
The age of the experience economy
Joseph Pine
1999 (1) – 2011 (3)
The Experience Economy
Product Service Experience
Mass production Mass customization Personalization
User Client Guest / Player
Service Experience
What does it do? How does it do?
Which needs does it fill?
Static, one-way
How does it fill the need?
Dynamic, two-way
deliver stage
How to design an experience?
Theatre Game
How to design an experience?
Theatre Game
Engage all senses
Roles
Education
Aesthetics
Fun
Participation
How to design an experience?
Cue
Cue
Cue
Cue Cue
Cue
Cue
Cue
Cue
Impression
Memorabilia
How to design an experience?
Cue
Cue
Cue
Cue
Cue
Cue
Cue
Cue
Impression
Memorabilia
How to design an experience?
Cue
Cue
Cue Cue
Cue
Cue
Cue
Cue
Impression
Memorabilia
Emphatic design
Human centered design
NEEDS
Experience
Human centered design
HCD
HEAR CREATE DELIVER
Human centered design
HCD
Feasibility Viability
Needs
Intent Why you organize en event?
What do you expect to happen?
Motivation Why would the students sign for the event?
What do they expect?
Fears
What are the students afraid of?
Needs What are the needs of the students?
What they perceive as their drawback? What do they want to change / to be changed?
VIDEO: Baštrng – Margita a Besná https://www.youtube.com/watch?v=VDqSUu-JU6s
En example of a classical literature presentation adapted for teenagers
-ing What will the students do? How would they do that?
Mastery What is the goal for the students?
How can they improve? How will they know that they had improved?
Roles What role does the teacher play? What roles do the students play?
“I am doing this in order to ...“
Authonomy What will the students decide?
How can they influence their own experience?
VIDEO: Osterskov Efterskole https://www.youtube.com/watch?v=OrltkfHwZ70&t=293s
An example of a Danish school teaching by experience:
Ambient What mood do you want to create?
How you involve all the senses?
Surprise What will be a surprise?
What will be new?
Personalization
How you can personalize student’s experience?
Sacrifice What will students sacrifice?
What can cause a disappointment?
Satisfaction
What will cause a satisfaction?
VIDEO: Punchdrunk – The Lost Lending Library https://www.youtube.com/watch?v=Tmehxk37fgs
An example of the way how to bring the children to create a story:
