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The Experience Management System
Christian Naef | Chief Marketing & Sales Officer | Team Business+41 78 679 17 56 | [email protected]
Problem Targeted
More than 80% of information and contents we see in our daily life are not personally relevant.
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32 Years
2 Fingers
12 Years
Purple shirtFrom Zara
Business manFrom H&M+
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Creating experiences: the Advertima Engine
The Advertima Artificial Intelligence interprets events in the real world like a human and reacts autonomously with positive and personalized experiences.
Detection through
input sensors
Reaction through
output devices
1 2
How it Works
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Jeans
Shirt
Brown hair
35-40 years
Man
H&M
Diesel
23°C
Human Machinevs.
Underlying Magic
Our core technology
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Tracking TargetingPersona analysis
While persona analysis is covered by state-of-the-art technology, Advertima has been able to supplement this with scalable tracking and intelligent targeting. This leads to
technological breakthroughs, necessary to generate added value for customers.
Predict people’s walking path from their behavior
Learn tracking & sweet areas for each PoI
Automated calibration of tracking & sweet areas
Intelligent, real-time decision making algorithms
Learning by analyzing peoples reactions
Reinforcement learning to maximize conversions
Technological Innovation
Three essential components
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Tracking Area
Sweet Area
Sweet Spot
Camera Angle
Tracking Border
Sweet Border
Technological Innovation:
Challenge: Sweet Area > tracking area
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Tracking Area
Sweet Area
Sweet Border
Sweet Spot
Camera Angle
Tracking Border
Technological Innovation
Tracking and calculation of upcoming Sweet Area
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Fields of Application
Customer experience (the Westside Pilot)
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Person C
31, Female Waiting in line since 4 min. & 34 sec.
Person A
22, Male Interacting with content:
student banking
Person B
45, Male Mood: positive
Person D
35, Female Just left the branch. Duration of stay: 5 min. & 12 sec.
Fields of Application
Customer behaviour and store analytics
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Fields of Application:
People Flow Management
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Public Transportation Out of Home
BanksAirports
No Industry Restrictions
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We need to understand the customer in the age of Hyper-Digitalization …
A seamless integration between physical and digital worlds will soon play a large role in meeting the needs of customers.
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Hyper-DigitalEnvironment Intelligence (IoT)Big DataPredictive Analytics
AI & Machine Learning
Robotics & 3D Printing
The customer of the future is here!
Source: EDG Palo Alto, Herman Gyr
Transition of most banks
Transition of innovative banks
Traditional Analog
DigitalSocialMobileGlobal
Startfeld St. Gallen, Switzerland – Business team – Creation team – Technology team
Arguments – Startup support – Infrastructure – Human capital (business)
Berlin, Germany – Product team
Arguments – Human capital (tech) – Potential customers – Potential partners – Potential investors
Locations of Advertima
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General Circle September '16 General Circle January '17
Vision &Strategy
BusinessPartnership
Investor Realations
CreativeFacilitatorOffice Infrastructure
Marketig & Sales
IT SecurityHuman Resources
Governance Coach
Growth Legal Partner Programm
Project NIWTechnology Administration Office Infrastructure IT
CollaborationManager
ProductSecretary Finance Development Operations
IT OperationsRisk Managment
HR Manager Creation
QualityManagement
Customer Realations
Circle Core role Assigned role Not assigned role
Holacracy
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Board of Directors & Advisory Board
Iman Nahvi
M.A. HSGChief ExecutiveOfficer
Simon Ebner
M.Sc. EngineeringCyberneticsChief TechnologyOfficer
Gianni Di Iorio
Dipl. Wirtschafts- prüfer (CPA) Chief Financial Officer
Miroljub Zlatkovic
M.Sc. BusinessInformaticsChief Project Officer
David Laux
Serial Entrepreneur Seed Investor & BoD
Dr. Alexander Fust
Postdoc & Lecturer HSG Seed Investor & BoD
Prof. Dr. Luc Van Gool
ETH Prof. Computer Vision Seed Investor & AB
Damir Bogdan
Plug and Play Ambassador Seed Investor & BoD
Josip Budzaki
M.Sc.EntrepreneurshipChief Product Officer
Mario Siano
EFZ Grafic Designer Chief Creative Officer
Amir Nahvi
eidg. dipl. Informatiker Chief Information Officer
Christian Naef
M.A. ManagementChief Marketing &Sales Officer
Team
Holacracy / 34 Interdisciplinary specialists / St.Gallen & Berlin / 17 nationalities
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Thank you.
Christian Naef | Co-Founder | Chief Marketing & Sales Officer+41 78 679 17 56 | [email protected]