The FLOW Movement drives action based awareness in order to create lasting

behaviour change encompassing habits, actions, lifestyle, consumer buying choices

and operations across all sectors.

The FLOW Movement links Government, Corporates, Civil Society, Media and the Youth utilizing the unifying ingredient

message ” for love of water”.

Water should be at the core of the green economy in a context of sustainable development and poverty eradication.

With this in mind, water, energy and food security policies need to be more coordinated because these sectors are in constant interaction.

It is impossible to feed the world and generate wealth without concern for the conservation of water resources, their quality and their availability for various uses.

Henri de Raincourt, French Minister in charge of Cooperation, 6th World Water Forum, Marseille March 2012

Action Awareness

and Education

Respect and Understanding

Lasting Behaviour

change

Resource Preservation

Financial Saving

5

.

The Media Toolkit Enabled the communications teams of all participating organisations to integrate their campaigns using design, information, video & audio.

“Our job will be to use the digital tools at our disposal to capture the attention of our target audience – whether it be big business, or the man on the street “ - Helen Bennet, Naked Media

Campaign Core Copy

Water is used in all we do. It’s not just what you see coming out of the taps.

Water is needed to grow and process our food, generate our electricity, make our cars, build our homes and our cities, and manufacture & transport the products we

buy.

We cannot live without clean water.

We are the problem and we are the solution!

http://www.closethetap.co.za/

Extract from ‘Top 19 Solutions to Solving Global Fresh Water Crisis’ Survey

The No 1 Solution listed in the outcome of the survey:

Coping with the coming era of water scarcity will require major overhaul of all forms of consumption, from individual use to the supply chains of major corporations. Changing the face of this crisis involves education to motivate new behaviors. The most critical task is making sure the problem is much better understood worldwide.

GlobeScan (an international public and stakeholder opinion research firm) and Sustainability, (a think tank and business strategy consultancy) conducted a survey poll on Water and listed the

19 bestsolutions to the global freshwater crisis. Sep 2010