the four m’s of effective affiliate marketing management
DESCRIPTION
Sylvia Cintrón, Digital Media Director at AREA203 Digital, shares her experiences and accomplishments in the implementation of the core 4 M’s of effective affiliate marketing management values. Experience level: Beginner, Intermediate Target audience: Merchant/Advertiser Niche/vertical: Affiliate Management Sylvia Cintrón, Digital Media Director, AREA203 DigitalTRANSCRIPT
Presented by Sylvia Cintrón
Building strong, mutually beneficial relationships with networks, affiliates and strategic partners
• Situation: Affiliate struggling to increase earning
• Objective: Increase conversions
• Solution: Create a strategically, special placement and content campaign with a leading online shopping and coupon site
• Result: Increase conversion by 37% within the first 9 months
“You Can't Manage What You Don't Measure.” — F. John Reh
Recruitment Activation Implementation
Optimization Compliance Customization
Think outside of the box and provide affiliates with customized solutions and increase
loyalty to improve earning potential.
• Objective: Increase qualified phone-in traffic
• Solution: Set up a customized phone-in traffic filter campaign
• Result: Increase volume by 24% and conversions by 12%
Creating a unique campaign with strategic, successful affiliate mentoring
• Objective: Increase qualified Web traffic • Solution: Set up an affiliate ping-posting hybrid to drive better-qualified
customer campaign • Result: Increased volume by 55% and conversions by 34% YOY
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” — Babe Ruth
Sylvia Cintrón | [email protected] | @sylviacintron