the future of google analytics (gauc / trever claiborne)
TRANSCRIPT
![Page 1: The Future of Google Analytics (GAUC / Trever Claiborne)](https://reader034.vdocuments.net/reader034/viewer/2022051015/5557b95ed8b42a696c8b5058/html5/thumbnails/1.jpg)
The Future of Google AnalyticsToday and Tomorrow
Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne
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View the video on YouTube:http://www.youtube.com/watch?v=3KaHlt5pKSY
![Page 3: The Future of Google Analytics (GAUC / Trever Claiborne)](https://reader034.vdocuments.net/reader034/viewer/2022051015/5557b95ed8b42a696c8b5058/html5/thumbnails/3.jpg)
LORDOF
THE RINGS
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Google Confidential and Proprietary
Agenda
• The Making of Google Analytics v5
• What’s New in Google Analytics v5
• The Future of Google Analytics
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The Making of Google Analytics v5
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Google Confidential and Proprietary
“THIS ISN’T WORKING”
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GOOGLE ANALYTICS IS
GLOBAL
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Four Engineers
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Building features in v5
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Summary: The Making of Google Analytics v5
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Google Confidential and Proprietary 12
TAKING YOUR SITE FURTHER
UP AND TO THE RIGHT
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Google Confidential and Proprietary
What’s New in Google Analytics v5
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![Page 14: The Future of Google Analytics (GAUC / Trever Claiborne)](https://reader034.vdocuments.net/reader034/viewer/2022051015/5557b95ed8b42a696c8b5058/html5/thumbnails/14.jpg)
View the video on YouTube:http://www.youtube.com/watch?v=Y14qGVW4n8A
![Page 15: The Future of Google Analytics (GAUC / Trever Claiborne)](https://reader034.vdocuments.net/reader034/viewer/2022051015/5557b95ed8b42a696c8b5058/html5/thumbnails/15.jpg)
It keeps coming
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Web 1.0
Web 2.0
Make the Web Faster
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Google Confidential and Proprietary
6
Multi-Channel Funnels - Pilot
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Paid Search
Organic Search
Display Clicks
Social Networks
Affiliates
Email Marketing
Direct Visitation
Offline (via vanity URLs)
Conversions
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Google Confidential and Proprietary
22
Direct
Referrals
Social Media
Organic SearchPaid Search
Display Ads
High Assist / Lead Ratio Low Assist / Lead Ratio
Conversion Driving or Assisting?
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Google Confidential and Proprietary
Summary: What’s New in Google Analytics v5
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The Future of Google Analytics
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Google Confidential and Proprietary
HELP THE
COMPANY
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Google Confidential and Proprietary
HELP THE
MARKETER
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AttributionSEOSocialMobileDisplay
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Google Confidential and Proprietary
HELP YOU
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Summary: The Future of Google Analytics
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Google Confidential and Proprietary
Summary
• The Making of Google Analytics v5
• What’s New in Google Analytics v5
• The Future of Google Analytics
31
![Page 32: The Future of Google Analytics (GAUC / Trever Claiborne)](https://reader034.vdocuments.net/reader034/viewer/2022051015/5557b95ed8b42a696c8b5058/html5/thumbnails/32.jpg)
Google Confidential and Proprietary
What to do now?
1. Use GA v5
2. Give us feedback
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Thank you!Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne