THE FUTURE OF HUMAN

RESOURCES

Ceree EberlyChief People Officer

The Coca-Cola Company

2

refresh the world, inspire moments

of optimism and happiness, create

value and make a difference

OUR MISSION

BEFORE WE TALK ABOUT

THE FUTURE OF HUMAN

RESOURCES...

3

Let’s look at macroforces & people trends impacting

the world today and in the future

Classified - Internal use 4

Technology &

InterconnectivityGlobalization

Demographic Changes &

Population Growth

Cybercrime Shift to the East

Urbanization Food & Water Shortage

Growing Middle Class

+ Income Divide

Economic & Political

Unrest

5

As the world

continues to

change,

organizations must

adapt

Trends shaping the future of work...

Globalization

Changing

Employee

Demographics &

Expectations

Technology

as an Enabler

& Disruptor

Accelerated

Pace of Change

HUMAN RESOURCES NEEDS TO BE

AHEAD OF THE CURVE…..

Human Resources continues to transform…

FROM: PERSONNEL

• Record keeping and reporting

• Employee training

• Payroll

• Employee services

• Order taking

• “Policing & Compliance”

Focus was transactional…

seeking to become a partner

Human Resources continues to transform…

TO: STRATEGIC HUMAN CAPITAL

MANAGEMENT

• Business Leadership vs. HR leadership

• “Talent” as a competitive advantage

• Predictive analytics

• Employee experience

Focus is strategic and integrated

GLOBALIZATION

#1

No matter where you are, globalization affects your business

10

Changing

Consumers &

Customers

Impact of

World Events

Urbanization

Risk

Management &

Data Security

Digital World

Beverage Industry Multicultural Growth in 2011

Beverage Industry Multicultural Growth in 2020

African American APAHispanic

15%

65%

3%17%

*2020 NARTD (Marketplace Intelligence)

2020 CAGR Projections (Strategic Planning)

** 2015 Projection(Census)Anglo

74%

OF INCREMENTAL VOLUME

GROWTH THROUGH 2020 WILL

COME FROM MULTICULTURAL

CONSUMERS

15%

62%

4%

19%

U.S. multicultural population growth presents undeniable business opportunity for Coca-Cola

Classified - Internal use only12

Globalization Impacts Where We Invest, and the Way We Work, Lead, and Act at Coca-Cola

• Attracting and developing associates with a global mindset & skill set

• Global talent movement

• Diversity has to reflect the markets we serve

A robust talent plan is essential for success

TECHNOLOGY: ENABLER

AND DISRUPTOR

#2

Unprecedented Access to Big Data

Connection without Borders or Boundaries

Mobile technology

Instant communication

Everyone has a voice

Volume & variety of data

Speed at which data streams

Inconsistent accuracy of data

Technology leads to . . .

2.5+

Quintillion

Bytes of Datacreated each day

Headquarters

Field

Operations

Bottlers &

Customers

Suppliers

Technology drives a different way of working and innovating at Coca-Cola

Aligned &

Collaborative

Communities

of Interest

Next

Generation

Workforce

Open &

Connected

Connected and

Social Enterprise

Coca-Cola Ambassador app: innovation and empowerment through technology

• Associates can submit

customer needs in

market

• Information is

automatically routed to

the right contact

• Social learning &

innovation to drive

business value

Strategic human capital planning at Coca-Cola

17

Workforce

Planning

Integrated HR

Analytics

Competitive

Intelligence

Data

Protection &

Privacy

Data-Driven

Decision Making

CHANGING EMPLOYEE

DEMOGRAPHICS AND

EXPECTATIONS

#3

Converging demographic and workplace trends

Implications of

DemographicsWorkplace Trends

• Shrinking labor pool

• More women in the workforce

• Evolving expectations of Gen X

and millennials

• Greater diversity - global and

multicultural

• Cost saving initiatives

• Record downsizing / Extreme M&A

• Organizations becoming flatter

• Rapid organizational change

requires unprecedented

adaptability

What does this

mean for

organizations &

employees?

Classified - Internal use only

• Early career development

programs

• Millennial Voices & reverse

mentoring

• Employee councils drive

business value and engagement

• Tools to support career

customization

• Increased workplace flexibility

enabled by technology and trust

Staying ahead of the convergence at Coca-Cola

A reality of today and the future. . . The overwhelmed employee

24

7

Work Environment

Only 42%

say they are

able to

disengage

from work*

*Source: The Energy Project

**Source: Oxford Economics

Unused

vacation

days in the USare at a

40 year

high**

Classified - Internal use only22

Example: Coca- Cola personal sustainability plans

Physical• Energy Balance

• Prediction

• Prevention

Emotional• Stress Management

• Behavioral Health

• Happiness

Financial• Financial Planning & Literacy

• Career Development

Social• Work Environment

• Community Participation

• Family Needs

ACCELERATED PACE

OF CHANGE

#4

Who would have imagined…

In the last year. . . In the last minute. . .

More devices than people

300% revenue

growth rate

2-day to same

hour delivery

300 hours

of video

2.4 million searches

500,000 tweets

25

Organizational agility at Coca-Cola

• Hierarchy • Slow

• Bureaucratic • Duplicative

TRADITIONAL HIERARCHY NETWORKED & CONNECTED

• Adaptability

• Consumer & Customer Centric

• Innovative • Deal with volatility

Trends shaping the future of work...

Globalization

Changing

Employee

Demographics &

Expectations

Technology

as an Enabler

& Disruptor

Accelerated

Pace of Change

Classified - Internal use only

SUCCESS IN

THE FUTURE

WILL REQUIRE

A DIFFERENT

KIND OF

LEADERSHIP

Developing the Next Generation of Leaders

• Leadership Behaviors

• Situational & Adaptive

Leadership

• Drive Engagement

• Leading Globally Diverse &

Virtual Teams

• Head & Heart Knowledge

• High-Performance Work

Environment

• Inspirational Leadership

• Leaders as Teachers

• Shape Culture

• Create “Followership”

Entry-Level Leadership Development

Mid-Level Leadership Development

SeniorLeadership Development

Leading Change across Cultures and Generations

Enhancing Leadership Development for All

Associates

•Single university “brand” experience & accessibility to all associates

•Focus on experiential learning: solving business challenges

•Global Learning Hubs

Talent Review

• Business acumen is a must – understand consumers

• Success equals both a business plan and people plan

• We must use technology and data to drive competitive

advantage

• We must build future leaders to meet a changing world

• We must be inclusive

• We must be the stewards of the people

Our Call to Action in Human Resources…

YourQuestions?