The Future of Internet Marketing

IT Hands Partners MeetingJune 2013

Lions & Tigers & Bears?

• On-page set up• On-page keyword use• Inbound Links

Pandas & Penguins & Penguins 2.0

• Panda – Feb 2011– 12% of US sites affected– Crackdown on content farms, thin content & more

• Penguin – April 2012– 3.1% of queries impacted– Focused on “Over Optimization”

• Penguin 2.0 – May 2013– 2.3% of queries impacted– Early evidence is still unclear – goal is to stop SPAM– Scope varies based on language

Be a Thought Leader

• Subject-matter experts get top billing• Great products & solutions • Carving yourself out as the expert– Blog– White Papers– Videos (Dollar Shave Club)– Other Original Content

Local: Where Everybody Knows Your Name

• 40% of all search is local• Customers like to stay close• People do business with people they know,

like & trust

The Impact of Social

• Have you heard “SEO is Dead”?• Social is adding value to search but is far from

replacing it.

• Likes, shares & engagements• Google+ impacts your rankings• Personalized rankings

Phoning Home: Growth of Mobile

http://www.marquettegroup.com/why-advertise-on-a-mobile-device/

Only 18% of Clicks Go Here Source:http://bit.ly/Future2013

82% Go Here

Source:http://bit.ly/Future2013

Less than 1% of Clicks Go Here

Source:http://bit.ly/Future2013

99% Go Everywhere Else

Especially Here Source:http://bit.ly/Future2013

IT Hands Offerings Today

• Internet Marketing– SEO– PPC– SMM– CRO

Questions?