The Future of Leasing Is Here!

Nat Kunes

Director, Product Management

AppFolio, Inc.

AppFolio

Complete Solution Includes:

Web-Based Property Management Software

• Property management and accounting

• Online rent collection (free)

• Prospect / guest card tracking

• Marketing

• Website

• Payment processing

• Online applications

• Resident Screening

So You Run A More Successful Business

The Future

Current Process

Fielding Calls

Showing The Unit

I’ll Be Back!

Application

Poll

Do You Take The Majority Of Applications Online?

A) Yes

B) No

Lease

How Long Did It Take?

One Week?

Longer?

What Drives Change?

Technology Enablers - Internet

Technology Enablers - Mobile

Technology Enablers – Remote Security

Technology Enablers – Self Service

Modern Leasing

Marketing – Measuring Effectiveness

Lots Of Options…

Poll

What marketing source is most effective for you?

A) Craigslist

B) Free Sites (Zillow, Trulia, ApartmentList, etc.)

C) Paid Sites (Rentals.com, Apartments.com, etc)

D) Agent Referrals

E) Signs

Prospecting

Showings In The Future

Showings In The Future

Rental Applications

Screening & Risk Reduction

Lease On The Spot

Security Deposit

Impact

30 Min From Showing To Signing

Savings Exercise:

$1000 / 30 days = $33 a day

7 days = $233 a unit

300 units = $70,000 a year!

Poll

What is your average days vacant?

A) 1 day

B) 2-3 days

C) 4-5 days

D) 6-7 days

E) 7+ days

E-Sign Regulations

Online Acceptance

Real-Life Example

San Francisco

3 People

600 Units

Steps To Take

1) Start modernizing one area (eg marketing)

2) Nail it then scale it

3) Move onto next area

Thank You!