the future of mobile
TRANSCRIPT
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Tony Fish – who am I and what makes me… me
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I was born in
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Amersham in March 1967
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Growing up
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I lived in
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Watford
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I liked university
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so I went several times
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My first degree was in
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engineering, maths and computing
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and I am part of the alumni
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Post grad MBA
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and I am part of the alumni
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then another post grad in psychology
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professionally
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Fellow
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Fellow Institution of Engineering and Technology
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I am a chartered engineer CEng
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I have worked for
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Watford Electronics
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and
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who is advising
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on
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I also run
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I read the following papers
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I have read these books
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I have written these books
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I have one of these
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And some of these
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I bank with
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My car is
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This is my family
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Nicky Ellie Millie
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This is where I live
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I support
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I also support
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I am part of these networks
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I use these applications on the web
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and these on the mobile
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My favourite web pages are all here
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Which looks like this
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so lets skip my favourite music
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and my favourite films
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and my favourite beer
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and my favourite coffee
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however these are my friends
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and all this makes me, me
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and this make me a
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LocationUser individuality
Personalisation
Device pocketability Small Screen
Micro payments
Battery
Awareness
SizeWeight
Icon/ Bling
3rd Party applications
Usability
Blogs
Recommendation
RSS
SMSContent messaging
Cross media services
Games, gambling
Audio video content
Information
Icon, logo, ringtones
Portability
Music
Data driven
Standardisation
AJAX
Open API
Convergence
IM
Podcasting
Navigation
Mobile Search
Affiliation
wikisFolksonomy
mashup
Participation
Web 2.0
Mobile Web 2.0
The long tail
Social software
Joy of useRemixability
Services
tags
mtags
metadata
Voice to tag
Voice
Unified messagingSync
Me, identity
Mobile content
I am a tag
Multilingual
Search
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Why mobile
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It’s yours, its personal, it’s never shared, even with..
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It’s always on, until the battery runs out
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It’s always with you, until you loose it
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It is at the point of consumption, unless you forget it
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You can use it to do useful stuff, like payment
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It is at the point of creation
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providing
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personalisation, location, attention
& metadata to die for
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3.5 Billion mobile subscribers Sept 07
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Mobile telecoms 2006 total revenues $646 Billion
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SMS Revenues $80 Billion ITU
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mobile data content $45 Billion 2007
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SMS used by 2 Billion people EOY 2006.
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588 million people access the internet by mobile
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2007 Handset sales 1.02 Billion units
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and we need to chat about trends
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The Intelligent web
Harnessing collectiveIntelligence
Harnessing collective
Intelligence
Data is theIntel inside
End of the s/wRelease cycle
Light wt Programming
models
S/W above aSingle device
Rich user experience
Web As A Platform
Web 2.0
SaaS
Source O’Reilly Media
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mobile content
Harnessing Collective
Intelligence
Capturing Content at the
Point of inspiration
Extending the web
Mobile web 2.0
I am a tagmy identity
multilingualmobile access
digital convergence
mobilesearch
AJAX/widgets
Uniquely mobile
Location
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Tony Fish – my digital footprint
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Does not care where that I was born in
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Amersham in March 1967
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It ignores me growing up in
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Watford
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It does not care that I liked university
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or that I went several times to
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Or that I am professionally qualified
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Fellow
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Fellow
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It positively disregards who I worked for
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Watford Electronics
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And that I run
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It does not care who I advise
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But it like that read the following papers
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And have read these books
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But will ignore what I have written
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It does not want to know that I have one of these
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Or any of these
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Or that I bank with
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the digital footprint likes to know my car is
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But it glosses over my family
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Nicky Ellie Millie
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and where I live
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But it knows I like these
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It ignore the fact that I support
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It wants to know that I am part of these networks
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and I use these applications
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It likes my favourite web pages
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and my favourite music
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and my favourite films
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and my favourite beer
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and my favourite coffee
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And that these are my friends
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All data from digital platforms - mobile, web and TV
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makes
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the digital me
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and this is my parting thought
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In the new kingdom
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Loyalty is Dead
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Trust is the Challenger
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the Princes are Editors
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the Princesses are Sense and Simplicity
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Attention is Queen
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Metadata is King
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the implementation is more difficult
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Our deliverables assist you in the move from
separation, isolation and solitude to relationship,
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