the future of social video
DESCRIPTION
Dan Greenberg's perspective on the future of "social video."TRANSCRIPT
The Future of Social VideoDan Greenberg | CEO, Sharethrough | [email protected]
We guarantee video views and maximize sharing for brand video content.
is social video advertising
The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
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Audiences are Changing
The things we share define who we are1
“I’ll have what she’s having” 2
Entertainment, not interruption
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The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
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2
3
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5
Audiences are Changing
The Rise of Social Video
Watch what’s been shared,
and share what’s watched
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5 Dynamic and socially-curated content
Socially-curated content5
The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
Emerging creative agencies have social in their DNA
Great production borrows brand equity
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Audiences are Changing
The Future of Production
The Rise of Social Video
Emerging creative agencies have social in their DNA6
GMC - Dude Perfect Cliff Shot
3.7MM ViewsFeatures on Buzzfeed, Digg, Metacafe, USA Today
Tony Hawk Ride - Skateboarding Dog Plays Video Game
6.1MM ViewsFeatures on Kotaku, Joystiq, CollegeHumor, Yahoo, Break, Metacafe, MySpace Video
3.8MM ViewsDentyne Pure - Epic Rap Battle
1.5MM Views
Modern Warfare 2Everyone’s Doing It
Features on WSJ, NYT, Metacafe, Break, Digg, Reddit4.5MM ViewsMuscle Milk - Sexy Pilgrim
Great production borrows brand equity7
Scarface School Play
Features on MSNBC, Fox News, Good Morning America5.4MM Views
4.2MM ViewsButterfinger - I Like Big Butterfingers
The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
Emerging creative agencies have social in their DNA
Great production borrows brand equity
All ads lead to social
Media, not magic
Distribution channels: free, paid, and shared
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10
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Audiences are Changing
The Future of Production
The Rise of Social Video
The Future of Advertising
All ads lead to social8
Media, not magic9
Free, paid, and shared10
The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
Emerging creative agencies have social in their DNA
Great production borrows brand equity
All ads lead to social
Media, not magic
Distribution channels: free, paid, and shared
1
2
3
4
5
6
7
9
10
8
Audiences are Changing
The Future of Production
The Rise of Social Video
The Future of Advertising
