the future of video marketing

The Future of Video2014

SoMedia Networks 201-221 E 10th Ave. Vancouver, BC V5T 4V1 | Toll Free 877.850.5510 | [email protected] | www.somedia.net

Search Results..................3

Engagement......................5

Sales.....................................8

Conversion .......................10

Social Media......................12

Mobile Video.....................14

Mobile Commerce..........17

Implementation...............20

Video StatsOverview

If you’re looking for a new way to engage your customers and promote your business, then professional video is the perfect addition to your digital strategy. Learn more about the benefits of online video using this compilation of expert-derived video stats. Find out why businesses everywhere are using online video to tell their stories.

The Future of Video

Search Results..................3

Engagement......................5

Sales.....................................8

Conversion .......................10

Social Media......................12

Mobile Video.....................14

Mobile Commerce..........17

Implementation...............20

Video drives search results

Videos in universal search results have a 41% higher click through rate than their plain text counterparts —ReelSEO

Video StatsSearch Results

Video increases the chance of a front-page Google result by 53x —Forrester

Video results appear in over 63% of blended (aka universal) search results on Google —Search Metrics

Videos in universal search results have a 41% higher click through rate than their plain text counterparts —ReelSEO

Each day, 3.4 billion searches are completed —eMarketer

Video increases engagement

182 million viewers watched 39 billion videos in March 2013 —comScore

182 million viewers watched 39 billion videos in March 2013 —comScore

85% of the US online population has watched a YouTube video; 65% watch one video per week —comScore

60% of people prefer watching video over reading text —Forbes

Video StatsEngagement

Page 6

People remember 50% more from a video compared to 22% with written content —Wharton Business

Landing pages with professional video generate 4-7x more engagement and response rates —Search EngineWatch

Video in email marketing has been shown to increase email click-through rates by over 96% —Flimp

Video StatsEngagement

Page 7

Video drives sales

52% of consumers feel watching an online product video makes them more confident in their purchase —Internet Retailer

Video StatsSales

52% of consumers feel watching an online product video makes them more confident in their purchase —Internet Retailer

60% of consumers will watch product videos when they find them —Website Magazine

52% of consumers say they are less likely to return a product after viewing a product video on a brand website or YouTube —Website Magazine

Three out of five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes —Marketing Charts

Retail sites with video content increase conversion by 46% —Treepodia

Page 9

Video increases conversion

Visitors who view product videos are 85% more likely to buy than visitors who do not —Internet Retailer

Video StatsConversion

Visitors who view product videos are 85% more likely to buy than visitors who do not —Internet Retailer

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors —comScore

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video —comScore

Page 11

Video and social media

Every minute: 30 hours of video are uploaded to YouTube and 1.3 videos are viewed —Intel

Video StatsSocial Media

YouTube is used by 77% of business for sharing content online —b2bmarketing.net

A video is 3x more likely to be shared on Twitter than any other type of content —Adobe

75% of all videos shared are shared on Facebook —Adobe

Video has a viral reach of 77% on Facebook —Adobe

Video has a social engagement of 66% of Facebook users —Adobe

Page 13

Mobile video is growing

92% of mobile users share videos with others (sharing with social networks or actually on their own device were the main sharing methods) —Business2Community

Video StatsMobile Video10% of video starts are on mobile devices

—comScore 92% of mobile users share videos with others (sharing with social networks or actually on their own device were the main sharing methods) —Business2Community

66% of respondents spend more than one hour per week watching mobile video —Business2Community

Mobile video users consume mobile video throughout the entire day, every day of the week —Business2Community

63% of usage happens at home, often alongside a second screen (usually TV) —Business2Community

Video StatsMobile Video

55% of videos are watched via mobile apps, and 41% via the mobile web —Business2Community

33% of mobile phone users share video weekly, 16% share it daily. —Business2Community

Funny, short videos were most likely to be shared (66%) followed by music videos (52%) —Business2Community

60% of mobile video views are on iOS devices (30% iPhone, 24% iPad, 6% iPod) —MarketingProfs

Page 16

Mobile commerce is growing

Mobile commerce will reach $119 billion by 2015 —MobiThinking

Video StatsMobile

CommerceMobile commerce will reach $119 billion by 2015 —MobiThinking

Mobile and tablet shoppers are 3x times as likely to view a video as laptop or desktop users —Forbes

28% of smartphone owners will watch videos on their phones in an average month —Experian

Video StatsMobile

CommerceNearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device —Ecommerce Times

During a three-month period, 49% of smartphone owners watched at least one product video —Ecommerce Times

The most popular use for mobile action codes, such as QR and bar codes is linking to mobile video: 40% of codes link to video content, including product demos —MediaPost

Page 19

Businesses are implementing online video

70% of B2B business are using video as a marketing tactic —Marketing Profs

Video StatsImplementation

Online video provides up to a 90% conversion rate —Flimp

70% of B2B business are using video as a marketing tactic —Marketing Profs

61% of business people watch videos to learn how to use a product or service —IDG

58% of business people watch videos to find information on products they wish to buy —IDG

After watching a video 46% of business people visited a vendor website or contacted a vendor for more info —IDG

Page 21

Video StatsImplementation42% of business people who watched a video purchased a

product —IDG

61% of businesses say online video is the top converter for sales —Adobe Digital Report

Business spending on video will reach $8.3 billion by 2015 —Interactive Media Strategies

Videos produced for business purposes will grow in excess of 50 percent annually through at least 2015 —Interactive Media Strategies

SMB spending on digital media will grow to $16.6 billion by 2015 —BIA/Kelsey

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Video StatsImplementation29 percent of executive-level retailers stated online video will be

where they spend the majority of their budget in 2013 —eTail survey

Nearly 87% of US brand and agency marketers polled in January 2012 said they created videos for content marketing —Outbrain

29% of B2C marketing professionals worldwide believe video content is the most effective social media marketing tactic —eMarketer

Online video production will account for more than one-third of advertising spending within the next five years —Borrell Associates

76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blog integration —Social Media Examiner

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SoMedia Networks 201-221 E 10th Ave. Vancouver, BC V5T 4V1 | Toll Free 877.850.5510 | [email protected] | www.somedia.net

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