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Page 1: The Future of the Savory Snacks Market in Singapore to 2017©Canadean 2014. This product is licensed and is not to be photocopied. 3 The Future of the Savory Snacks Market in Singapore

www.canadean-winesandspirits.com

The Future of the Savory Snacks Market in Singapore to 2017

Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

Reference Code: FD0153ER

Published: February 2014

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©Canadean 2014. This product is licensed and is not to be photocopied. 2

The Future of the Savory Snacks Market in Singapore to 2017

Published: February 2014

Table of Contents

1. Introduction ..................................................................................................... 16

1.1 What is this Report About? ........................................................................................... 16

1.2 Definitions .................................................................................................................... 16

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017. ................. 16

1.2.2 Category Definitions ........................................................................................................................ 16

1.2.3 Distribution Channel Definitions ..................................................................................................... 17

1.2.4 Volume Units and Aggregations ...................................................................................................... 19

1.2.5 CAGR Definition and Calculation ..................................................................................................... 19

1.2.6 Graphical representation of Brands ................................................................................................ 20

1.2.7 Exchange Rates................................................................................................................................ 20

1.2.8 Methodology Summary................................................................................................................... 20

2. Singapore Savory Snacks Market Analysis, 2007–17 .......................................... 21

2.1 Savory Snacks Value Analysis, 2007–17......................................................................... 21

2.1.1 Overall Savory Snacks Market Value, 2007–17 ............................................................................... 21

2.1.2 Savory Snacks Market Value by Category, 2007–17 ....................................................................... 23

2.1.3 Market Growth Dynamics by Value – Savory Snacks, 2007–17 ...................................................... 26

2.2 Savory Snacks Volume Analysis, 2007–17 ..................................................................... 28

2.2.1 Overall Savory Snacks Market Volume, 2007–17 ............................................................................ 28

2.2.2 Per Capita Consumption - Savory Snacks, 2007–17 ........................................................................ 29

2.2.3 Savory Snacks Market Volume by Category, 2007–17 .................................................................... 30

2.2.4 Market Growth Dynamics by Volume – Savory Snacks, 2007–17 ................................................... 32

3. Singapore Ethnic/Traditional Snacks Market Analysis, 2007–17 ........................ 34

3.1 Ethnic/Traditional Snacks Value Analysis, 2007–17 ....................................................... 34

3.1.1 Ethnic/Traditional Snacks Market by Value, 2007–17 .................................................................... 34

3.1.2 Average Consumer Price/Kg – Ethnic/Traditional Snacks, 2007–17 ............................................... 36

3.2 Ethnic/Traditional Snacks Volume Analysis, 2007–17 .................................................... 37

3.2.1 Ethnic/Traditional Snacks Market by Volume, 2007–17 ................................................................. 37

3.3 Market Growth Dynamics – Ethnic/Traditional Snacks, 2007–17................................... 38

3.3.1 Ethnic/Traditional Snacks Market Growth Dynamics by Value, 2007–17 ....................................... 38

3.3.2 Ethnic/Traditional Snacks Market Growth Dynamics by Volume, 2007–17.................................... 39

3.4 Ethnic/Traditional Snacks Brand Analysis, 2009–12....................................................... 40

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3.5 Ethnic/Traditional Snacks Distribution Channel Analysis, 2009–12 ................................ 42

4. Singapore Meat Snacks Market Analysis, 2007–17 ............................................ 45

4.1 Meat Snacks Value Analysis, 2007–17 ........................................................................... 45

4.1.1 Meat Snacks Market by Value, 2007–17 ......................................................................................... 45

4.1.2 Average Consumer Price/Kg – Meat Snacks, 2007–17 .................................................................... 47

4.2 Meat Snacks Volume Analysis, 2007–17 ....................................................................... 48

4.2.1 Meat Snacks Market by Volume, 2007–17 ..................................................................................... 48

4.3 Market Growth Dynamics – Meat Snacks, 2007–17 ...................................................... 49

4.3.1 Meat Snacks Market Growth Dynamics by Value, 2007–17 ........................................................... 49

4.3.2 Meat Snacks Market Growth Dynamics by Volume, 2007–17 ........................................................ 50

4.4 Meat Snacks Brand Analysis, 2009–12 .......................................................................... 51

4.5 Meat Snacks Distribution Channel Analysis, 2009–12 ................................................... 53

5. Singapore Nuts and Seeds Market Analysis, 2007–17 ........................................ 56

5.1 Nuts and Seeds Value Analysis, 2007–17 ...................................................................... 56

5.1.1 Nuts and Seeds Market by Value, 2007–17 .................................................................................... 56

5.1.2 Average Consumer Price/Kg – Nuts and Seeds, 2007–17 ............................................................... 58

5.1.3 Nuts and Seeds Market Value by Segments, 2007–17 .................................................................... 59

5.2 Nuts and Seeds Volume Analysis, 2007–17 ................................................................... 61

5.2.1 Nuts and Seeds Market by Volume, 2007–17 ................................................................................. 61

5.2.2 Nuts and Seeds Market Volume by Segments, 2007–17 ................................................................ 62

5.3 Market Growth Dynamics – Nuts and Seeds, 2007–17 .................................................. 64

5.3.1 Nuts and Seeds Market Growth Dynamics by Value, 2007–17 ....................................................... 64

5.3.2 Nuts and Seeds Market Growth Dynamics by Volume, 2007–17 ................................................... 65

5.4 Other Nuts and Seeds Analysis, 2007–17 ...................................................................... 66

5.4.1 Other Nuts and Seeds Market by Value, 2007–17 .......................................................................... 66

5.4.2 Other Nuts and Seeds Market by Volume, 2007–17 ....................................................................... 67

5.5 Peanuts Analysis, 2007–17 ........................................................................................... 68

5.5.1 Peanuts Market by Value, 2007–17 ................................................................................................ 68

5.5.2 Peanuts Market by Volume, 2007–17 ............................................................................................. 69

5.6 Nuts and Seeds Brand Analysis, 2009–12 ...................................................................... 70

5.7 Nuts and Seeds Distribution Channel Analysis, 2009–12 ............................................... 72

6. Singapore Popcorn Market Analysis, 2007–17................................................... 75

6.1 Popcorn Value Analysis, 2007–17 ................................................................................. 75

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6.1.1 Popcorn Market by Value, 2007–17 ................................................................................................ 75

6.1.2 Average Consumer Price/Kg – Popcorn, 2007–17........................................................................... 77

6.1.3 Popcorn Market Value by Segments, 2007–17 ............................................................................... 78

6.2 Popcorn Volume Analysis, 2007–17 .............................................................................. 80

6.2.1 Popcorn Market by Volume, 2007–17 ............................................................................................ 80

6.2.2 Popcorn Market Volume by Segments, 2007–17 ............................................................................ 81

6.3 Market Growth Dynamics – Popcorn, 2007–17 ............................................................. 83

6.3.1 Popcorn Market Growth Dynamics by Value, 2007–17 .................................................................. 83

6.3.2 Popcorn Market Growth Dynamics by Volume, 2007–17 ............................................................... 84

6.4 Microwaveable Popcorn Analysis, 2007–17 .................................................................. 85

6.4.1 Microwaveable Popcorn Market by Value, 2007–17 ...................................................................... 85

6.4.2 Microwaveable Popcorn Market by Volume, 2007–17................................................................... 86

6.5 Ready-to-Eat Popcorn Analysis, 2007–17 ...................................................................... 87

6.5.1 Ready-to-Eat Popcorn Market by Value, 2007–17 .......................................................................... 87

6.5.2 Ready-to-Eat Popcorn Market by Volume, 2007–17....................................................................... 88

6.6 Unpopped Corn Analysis, 2007–17 ............................................................................... 89

6.6.1 Unpopped Corn Market by Value, 2007–17.................................................................................... 89

6.6.2 Unpopped Corn Market by Volume, 2007–17 ................................................................................ 90

6.7 Popcorn Brand Analysis, 2009–12 ................................................................................. 91

6.8 Popcorn Distribution Channel Analysis, 2009–12 .......................................................... 93

7. Singapore Potato Chips Market Analysis, 2007–17 ............................................ 96

7.1 Potato Chips Value Analysis, 2007–17........................................................................... 96

7.1.1 Potato Chips Market by Value, 2007–17 ......................................................................................... 96

7.1.2 Average Consumer Price/Kg – Potato Chips, 2007–17.................................................................... 98

7.2 Potato Chips Volume Analysis, 2007–17 ....................................................................... 99

7.2.1 Potato Chips Market by Volume, 2007–17 ..................................................................................... 99

7.3 Market Growth Dynamics – Potato Chips, 2007–17 .................................................... 100

7.3.1 Potato Chips Market Growth Dynamics by Value, 2007–17 ......................................................... 100

7.3.2 Potato Chips Market Growth Dynamics by Volume, 2007–17 ...................................................... 101

7.4 Potato Chips Brand Analysis, 2009–12 ........................................................................ 102

7.5 Potato Chips Distribution Channel Analysis, 2009–12 ................................................. 104

8. Singapore Pretzels Market Analysis, 2007–17 ..................................................107

8.1 Pretzels Value Analysis, 2007–17 ................................................................................ 107

8.1.1 Pretzels Market by Value, 2007–17 .............................................................................................. 107

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8.1.2 Average Consumer Price/Kg – Pretzels, 2007–17 ......................................................................... 109

8.2 Pretzels Volume Analysis, 2007–17 ............................................................................. 110

8.2.1 Pretzels Market by Volume, 2007–17 ........................................................................................... 110

8.3 Market Growth Dynamics – Pretzels, 2007–17............................................................ 111

8.3.1 Pretzels Market Growth Dynamics by Value, 2007–17 ................................................................. 111

8.3.2 Pretzels Market Growth Dynamics by Volume, 2007–17.............................................................. 112

8.4 Pretzels Brand Analysis, 2009–12 ............................................................................... 113

8.5 Pretzels Distribution Channel Analysis, 2009–12 ......................................................... 115

9. Singapore Processed Snacks Market Analysis, 2007–17....................................118

9.1 Processed Snacks Value Analysis, 2007–17 ................................................................. 118

9.1.1 Processed Snacks Market by Value, 2007–17 ............................................................................... 118

9.1.2 Average Consumer Price/Kg – Processed Snacks, 2007–17 .......................................................... 120

9.1.3 Processed Snacks Market Value by Segments, 2007–17 .............................................................. 121

9.2 Processed Snacks Volume Analysis, 2007–17 .............................................................. 123

9.2.1 Processed Snacks Market by Volume, 2007–17 ............................................................................ 123

9.2.2 Processed Snacks Market Volume by Segments, 2007–17 ........................................................... 124

9.3 Market Growth Dynamics – Processed Snacks, 2007–17 ............................................. 126

9.3.1 Processed Snacks Market Growth Dynamics by Value, 2007–17.................................................. 126

9.3.2 Processed Snacks Market Growth Dynamics by Volume, 2007–17 .............................................. 127

9.4 Corn Chips Analysis, 2007–17 ..................................................................................... 128

9.4.1 Corn Chips Market by Value, 2007–17 .......................................................................................... 128

9.4.2 Corn Chips Market by Volume, 2007–17 ...................................................................................... 129

9.5 Extruded Snacks Analysis, 2007–17............................................................................. 130

9.5.1 Extruded Snacks Market by Value, 2007–17 ................................................................................. 130

9.5.2 Extruded Snacks Market by Volume, 2007–17 ............................................................................. 131

9.6 Pork Scratchings Analysis, 2007–17 ............................................................................ 132

9.6.1 Pork Scratchings Market by Value, 2007–17 ................................................................................. 132

9.6.2 Pork Scratchings Market by Volume, 2007–17 ............................................................................. 133

9.7 Tortilla Chips Analysis, 2007–17 .................................................................................. 134

9.7.1 Tortilla Chips Market by Value, 2007–17 ...................................................................................... 134

9.7.2 Tortilla Chips Market by Volume, 2007–17 ................................................................................... 135

9.8 Processed Snacks Brand Analysis, 2009–12 ................................................................. 136

9.9 Processed Snacks Distribution Channel Analysis, 2009–12 .......................................... 138

10. Profiles of Companies Active in the Global Savory Snacks Market ....................141

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10.1 The Procter & Gamble Company................................................................................. 141

10.1.1 The Procter & Gamble Company Business Analysis ...................................................................... 141

10.1.2 The Procter & Gamble Company Major Products and Services .................................................... 142

10.1.3 The Procter & Gamble Company Key Competitors ....................................................................... 144

10.1.4 The Procter & Gamble Company SWOT Analysis .......................................................................... 144

10.1.5 The Procter & Gamble Company History ...................................................................................... 151

10.1.6 The Procter & Gamble Company Key Employees ......................................................................... 155

10.1.7 The Procter & Gamble Company Locations and Subsidiaries ....................................................... 158

10.2 Unilever PLC ............................................................................................................... 164

10.2.1 Unilever PLC Business Analysis...................................................................................................... 164

10.2.2 Unilever PLC Major Products and Services.................................................................................... 165

10.2.3 Unilever PLC Key Competitors....................................................................................................... 166

10.2.4 Unilever PLC SWOT Analysis.......................................................................................................... 166

10.2.5 Unilever PLC History ...................................................................................................................... 172

10.2.6 Unilever PLC Key Employees ......................................................................................................... 176

10.2.7 Unilever PLC Locations and Subsidiaries ....................................................................................... 178

10.3 PepsiCo, Inc. ............................................................................................................... 183

10.3.1 PepsiCo, Inc. Business Analysis ..................................................................................................... 183

10.3.2 PepsiCo, Inc. Major Products and Services ................................................................................... 184

10.3.3 PepsiCo, Inc. Key Competitors ...................................................................................................... 187

10.3.4 PepsiCo, Inc. SWOT Analysis ......................................................................................................... 187

10.3.5 PepsiCo, Inc. History ...................................................................................................................... 194

10.3.6 PepsiCo, Inc. Key Employees ......................................................................................................... 200

10.3.7 PepsiCo, Inc. Locations and Subsidiaries ....................................................................................... 202

10.4 General Mills, Inc. ....................................................................................................... 207

10.4.1 General Mills, Inc. Business Analysis ............................................................................................. 207

10.4.2 General Mills, Inc. Major Products and Services ........................................................................... 208

10.4.3 General Mills, Inc. Key Competitors .............................................................................................. 210

10.4.4 General Mills, Inc. SWOT Analysis ................................................................................................. 210

10.4.5 General Mills, Inc. History ............................................................................................................. 216

10.4.6 General Mills, Inc. Key Employees................................................................................................. 220

10.4.7 General Mills, Inc. Locations and Subsidiaries .............................................................................. 222

10.5 CJ Corporation ............................................................................................................ 224

10.5.1 CJ Corporation Business Analysis .................................................................................................. 224

10.5.2 CJ Corporation Major Products and Services ................................................................................ 225

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10.5.3 CJ Corporation Key Competitors ................................................................................................... 226

10.5.4 CJ Corporation SWOT Analysis ...................................................................................................... 226

10.5.5 CJ Corporation History .................................................................................................................. 231

10.5.6 CJ Corporation Key Employees ...................................................................................................... 235

10.5.7 CJ Corporation Locations and Subsidiaries.................................................................................... 236

10.6 Olam International Limited ......................................................................................... 243

10.6.1 Olam International Limited Business Analysis .............................................................................. 243

10.6.2 Olam International Limited Major Products and Services ............................................................ 244

10.6.3 Olam International Limited Key Competitors ............................................................................... 245

10.6.4 Olam International Limited SWOT Analysis .................................................................................. 245

10.6.5 Olam International Limited History ............................................................................................... 250

10.6.6 Olam International Limited Key Employees .................................................................................. 252

10.6.7 Olam International Limited Locations and Subsidiaries ................................................................ 254

10.7 ConAgra Foods, Inc. .................................................................................................... 257

10.7.1 ConAgra Foods, Inc. Business Analysis .......................................................................................... 257

10.7.2 ConAgra Foods, Inc. Major Products and Services ........................................................................ 258

10.7.3 ConAgra Foods, Inc. Key Competitors ........................................................................................... 259

10.7.4 ConAgra Foods, Inc. SWOT Analysis .............................................................................................. 259

10.7.5 ConAgra Foods, Inc. History .......................................................................................................... 265

10.7.6 ConAgra Foods, Inc. Key Employees.............................................................................................. 268

10.7.7 ConAgra Foods, Inc. Locations and Subsidiaries ........................................................................... 270

10.8 Frito-Lay North America, Inc. ...................................................................................... 274

10.8.1 Frito-Lay North America, Inc. Business Analysis............................................................................ 274

10.8.2 Frito-Lay North America, Inc. Major Products and Services.......................................................... 275

10.8.3 Frito-Lay North America, Inc. Key Competitors............................................................................. 276

10.8.4 Frito-Lay North America, Inc. SWOT Analysis................................................................................ 276

10.8.5 Frito-Lay North America, Inc. History ............................................................................................ 280

10.8.6 Frito-Lay North America, Inc. Key Employees ............................................................................... 281

10.8.7 Frito-Lay North America, Inc. Locations and Subsidiaries ............................................................. 282

10.9 Campbell Soup Company ............................................................................................ 283

10.9.1 Campbell Soup Company Business Analysis.................................................................................. 283

10.9.2 Campbell Soup Company Major Products and Services................................................................ 284

10.9.3 Campbell Soup Company Key Competitors ................................................................................... 285

10.9.4 Campbell Soup Company SWOT Analysis...................................................................................... 285

10.9.5 Campbell Soup Company History .................................................................................................. 290

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10.9.6 Campbell Soup Company Key Employees ..................................................................................... 293

10.9.7 Campbell Soup Company Locations and Subsidiaries ................................................................... 295

10.10 Kerry Group plc .......................................................................................................... 300

10.10.1 Kerry Group plc Business Analysis ................................................................................................. 300

10.10.2 Kerry Group plc Major Products and Services ............................................................................... 301

10.10.3 Kerry Group plc Key Competitors .................................................................................................. 302

10.10.4 Kerry Group plc SWOT Analysis ..................................................................................................... 302

10.10.5 Kerry Group plc History ................................................................................................................. 307

10.10.6 Kerry Group plc Key Employees .................................................................................................... 309

10.10.7 Kerry Group plc Locations and Subsidiaries .................................................................................. 310

11. News and Key Events in the Global Savory Snacks Market ...............................315

11.1 Category News ........................................................................................................... 315

11.1.1 Snyder's-Lance launches new cracker sandwiches range ............................................................. 315

11.1.2 Hain Celestial Group introduces new Bearitos Pita Chips ............................................................. 315

11.1.3 Magid Brothers recalls Club Supreme brand snack foods over undeclared milk .......................... 316

11.1.4 General Mills considers expansion through overseas deals.......................................................... 316

11.1.5 McCain introduces new premium chip products .......................................................................... 317

11.1.6 Kettle Brand voluntarily recalls limited run of bakes sea salt potato chips due to potential milk allergen 318

11.1.7 Pipers Crisps to install CCW-R series multihead weigher at Lincolnshire plant ............................ 318

11.1.8 Snyder's-Lance, Inc. reports results for full year 2013 .................................................................. 319

11.1.9 Martin's Apple Chips introduces new chocolatey drizzle apple chips........................................... 320

11.1.10 Stacy's brand launches new line of Pretzel Thins .......................................................................... 321

12. Deal Activities in the Global Savory Snacks Market ..........................................322

12.1 Category Deals ........................................................................................................... 322

12.1.1 NVM Private Equity invests US$5.85 million in It's All Good Ltd................................................... 322

12.1.2 Podravka plans to acquire Central European and Russian food and pharmaceutical companies 323

12.1.3 Fujiya Co to acquire 100% stake in Sweet Garden ........................................................................ 324

12.1.4 United Biscuits (Holdings) acquires stake in A&P Foods ............................................................... 325

12.1.5 Samworth Brothers acquires Soreen Limited from Mccambridge Group ..................................... 326

12.1.6 Ready Roast Nut Company to acquire assets of Sunland Corp ..................................................... 328

12.1.7 Heinz India plans to acquire Indian food companies .................................................................... 328

12.1.8 Bunge North America acquires assets of Corn Flour Producers ................................................... 329

12.1.9 American Lorain Corp acquires 51% stake in Athena Group ........................................................ 330

12.1.10 Kolak Snack Foods acquires assets of Berkshire Foods and NC Snacks ......................................... 332

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13. Appendix ........................................................................................................333

13.1 About Canadean ......................................................................................................... 333

13.2 Disclaimer .................................................................................................................. 333

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List of Tables

Table 1: Category Definitions - Savory Snacks Market ....................................................................................................................................... 16 Table 2: Distribution Channel Definitions - Savory Snacks Market ..................................................................................................................... 17 Table 3: Volume Units for Savory Snacks Market ................................................................................................................................................ 19 Table 4: Singapore Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 – 2012 .......................................................... 20 Table 5: Singapore Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................................ 21 Table 6: Singapore Savory Snacks Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................................................... 21 Table 7: Singapore Savory Snacks Market Value (LCU m) by Category, 2007–12 ............................................................................................ 23 Table 8: Singapore Savory Snacks Market Value (LCU m) by Category, 2012–17 ............................................................................................ 23 Table 9: Singapore Savory Snacks Market Value (USD m) by Category, 2007–12 ........................................................................................... 24 Table 10: Singapore Savory Snacks Market Value (USD m) by Category, 2012–17 ......................................................................................... 24 Table 11: Singapore Savory Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by Value (LCU m) ................................................................................................................................................................. 26 Table 12: Singapore Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ............................................................................. 28 Table 13: Singapore Per-capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007–17................................................................. 29 Table 14: Singapore Savory Snacks Market Volume (Kg m) by Category, 2007–12.......................................................................................... 30 Table 15: Singapore Savory Snacks Market Volume (Kg m) by Category, 2012–17.......................................................................................... 30 Table 16: Singapore Savory Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by volume (Kg m) .................................................................................................................................................................. 32 Table 17: Singapore Ethnic/Traditional Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17............................................................. 34 Table 18: Singapore Ethnic/Traditional Snacks Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................................ 34 Table 19: Singapore Ethnic/Traditional Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ............................................. 36 Table 20: Singapore Ethnic/Traditional Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ............................................................ 37 Table 21: Singapore Ethnic/Traditional Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Value (LCU m), by Segments ....................................................................................................................................... 38 Table 22: Singapore Ethnic/Traditional Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Volume (Kg m), by Segments ....................................................................................................................................... 39 Table 23: Singapore Ethnic/Traditional Snacks Market Value by Brands (LCU m), 2009–12 ............................................................................ 40 Table 24: Singapore Ethnic/Traditional Snacks Market Value by Brands (USD m), 2009–12............................................................................ 40 Table 25: Singapore Ethnic/Traditional Snacks Market Value by Distribution Channel (LCU m), 2009–12 ...................................................... 42 Table 26: Singapore Ethnic/Traditional Snacks Market Value by Distribution Channel (USD m), 2009–12 ...................................................... 43 Table 27: Singapore Meat Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................................. 45 Table 28: Singapore Meat Snacks Market Value (USD m) and Growth (Y-o-Y), 2007–17................................................................................. 45 Table 29: Singapore Meat Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17.................................................................. 47 Table 30: Singapore Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................................. 48 Table 31: Singapore Meat Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments................................................................................................................................................................ 49 Table 32: Singapore Meat Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Kg m), by Segments ............................................................................................................................................................... 50 Table 33: Singapore Meat Snacks Market Value by Brands (LCU m), 2009–12 ................................................................................................ 51 Table 34: Singapore Meat Snacks Market Value by Brands (USD m), 2009–12 ................................................................................................ 51 Table 35: Singapore Meat Snacks Market Value by Distribution Channel (LCU m), 2009–12 ........................................................................... 53 Table 36: Singapore Meat Snacks Market Value by Distribution Channel (USD m), 2009–12 .......................................................................... 54 Table 37: Singapore Nuts and Seeds Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................................ 56 Table 38: Singapore Nuts and Seeds Market Value (USD m) and Growth (Y-o-Y), 2007–17............................................................................ 56 Table 39: Singapore Nuts and Seeds Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17............................................................. 58 Table 40: Singapore Nuts and Seeds Market Value (LCU m) by Segments, 2007–12....................................................................................... 59 Table 41: Singapore Nuts and Seeds Market Value (LCU m) by Segments, 2012–17....................................................................................... 59 Table 42: Singapore Nuts and Seeds Market Value (USD m) by Segments, 2007–12 ...................................................................................... 59 Table 43: Singapore Nuts and Seeds Market Value (USD m) by Segments, 2012–17 ...................................................................................... 60 Table 44: Singapore Nuts and Seeds Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ............................................................................ 61 Table 45: Singapore Nuts and Seeds Market Volume (Kg m) by Segments, 2007–12 ...................................................................................... 62 Table 46: Singapore Nuts and Seeds Market Volume (Kg m) by Segments, 2012–17 ...................................................................................... 62

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Table 47: Singapore Nuts and Seeds Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments................................................................................................................................................................ 64 Table 48: Singapore Nuts and Seeds Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Kg m), by Segments ............................................................................................................................................................... 65 Table 49: Singapore Other Nuts and Seeds Market by Value (LCU m), 2007–17 .............................................................................................. 66 Table 50: Singapore Other Nuts and Seeds Market by Value (USD m), 2007–17.............................................................................................. 66 Table 51: Singapore Other Nuts and Seeds Market by Volume (Kg m), 2007–17 .............................................................................................. 67 Table 52: Singapore Peanuts Market by Value (LCU m), 2007–17 ..................................................................................................................... 68 Table 53: Singapore Peanuts Market by Value (USD m), 2007–17..................................................................................................................... 68 Table 54: Singapore Peanuts Market by Volume (Kg m), 2007–17 ..................................................................................................................... 69 Table 55: Singapore Nuts and Seeds Market Value by Brands (LCU m), 2009–12 ........................................................................................... 70 Table 56: Singapore Nuts and Seeds Market Value by Brands (USD m), 2009–12 ........................................................................................... 70 Table 57: Singapore Nuts and Seeds Market Value by Distribution Channel (LCU m), 2009–12 ...................................................................... 72 Table 58: Singapore Nuts and Seeds Market Value by Distribution Channel (USD m), 2009–12 ..................................................................... 73 Table 59: Singapore Popcorn Market Value (LCU m) and Growth (Y-o-Y), 2007–17......................................................................................... 75 Table 60: Singapore Popcorn Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................................................................................ 75 Table 61: Singapore Popcorn Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ......................................................................... 77 Table 62: Singapore Popcorn Market Value (LCU m) by Segments, 2007–12 ................................................................................................... 78 Table 63: Singapore Popcorn Market Value (LCU m) by Segments, 2012–17 ................................................................................................... 78 Table 64: Singapore Popcorn Market Value (USD m) by Segments, 2007–12 ................................................................................................... 78 Table 65: Singapore Popcorn Market Value (USD m) by Segments, 2012–17 ................................................................................................... 79 Table 66: Singapore Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ........................................................................................ 80 Table 67: Singapore Popcorn Market Volume (Kg m) by Segments, 2007–12 ................................................................................................... 81 Table 68: Singapore Popcorn Market Volume (Kg m) by Segments, 2012–17 ................................................................................................... 81 Table 69: Singapore Popcorn Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017),

by Value (LCU m), by Segments ........................................................................................................................................................................... 83 Table 70: Singapore Popcorn Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017),

by Volume (Kg m), by Segments ........................................................................................................................................................................... 84 Table 71: Singapore Microwaveable Popcorn Market by Value (LCU m), 2007–17 ........................................................................................... 85 Table 72: Singapore Microwaveable Popcorn Market by Value (USD m), 2007–17........................................................................................... 85 Table 73: Singapore Microwaveable Popcorn Market by Volume (Kg m), 2007–17 ........................................................................................... 86 Table 74: Singapore Ready-to-Eat Popcorn Market by Value (LCU m), 2007–17 .............................................................................................. 87 Table 75: Singapore Ready-to-Eat Popcorn Market by Value (USD m), 2007–17.............................................................................................. 87 Table 76: Singapore Ready-to-Eat Popcorn Market by Volume (Kg m), 2007–17 .............................................................................................. 88 Table 77: Singapore Unpopped Corn Market by Value (LCU m), 2007–17 ........................................................................................................ 89 Table 78: Singapore Unpopped Corn Market by Value (USD m), 2007–17 ........................................................................................................ 89 Table 79: Singapore Unpopped Corn Market by Volume (Kg m), 2007–17 ........................................................................................................ 90 Table 80: Singapore Popcorn Market Value by Brands (LCU m), 2009–12 ........................................................................................................ 91 Table 81: Singapore Popcorn Market Value by Brands (USD m), 2009–12........................................................................................................ 91 Table 82: Singapore Popcorn Market Value by Distribution Channel (LCU m), 2009–12 .................................................................................. 93 Table 83: Singapore Popcorn Market Value by Distribution Channel (USD m), 2009–12 .................................................................................. 94 Table 84: Singapore Potato Chips Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................................. 96 Table 85: Singapore Potato Chips Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................................. 96 Table 86: Singapore Potato Chips Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .................................................................. 98 Table 87: Singapore Potato Chips Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................................. 99 Table 88: Singapore Potato Chips Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments.............................................................................................................................................................. 100 Table 89: Singapore Potato Chips Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Kg m), by Segments ............................................................................................................................................................. 101 Table 90: Singapore Potato Chips Market Value by Brands (LCU m), 2009–12............................................................................................... 102 Table 91: Singapore Potato Chips Market Value by Brands (USD m), 2009–12 .............................................................................................. 102 Table 92: Singapore Potato Chips Market Value by Distribution Channel (LCU m), 2009–12 ......................................................................... 104 Table 93: Singapore Potato Chips Market Value by Distribution Channel (USD m), 2009–12......................................................................... 105 Table 94: Singapore Pretzels Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ....................................................................................... 107 Table 95: Singapore Pretzels Market Value (USD m) and Growth (Y-o-Y), 2007–17....................................................................................... 107 Table 96: Singapore Pretzels Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17........................................................................ 109

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Table 97: Singapore Pretzels Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ....................................................................................... 110 Table 98: Singapore Pretzels Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017),

by Value (LCU m), by Segments ......................................................................................................................................................................... 111 Table 99: Singapore Pretzels Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017),

by Volume (Kg m), by Segments ......................................................................................................................................................................... 112 Table 100: Singapore Pretzels Market Value by Brands (LCU m), 2009–12 .................................................................................................... 113 Table 101: Singapore Pretzels Market Value by Brands (USD m), 2009–12 .................................................................................................... 113 Table 102: Singapore Pretzels Market Value by Distribution Channel (LCU m), 2009–12 ............................................................................... 115 Table 103: Singapore Pretzels Market Value by Distribution Channel (USD m), 2009–12 .............................................................................. 116 Table 104: Singapore Processed Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................................................... 118 Table 105: Singapore Processed Snacks Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................... 118 Table 106: Singapore Processed Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .................................................... 120 Table 107: Singapore Processed Snacks Market Value (LCU m) by Segments, 2007–12 .............................................................................. 121 Table 108: Singapore Processed Snacks Market Value (LCU m) by Segments, 2012–17 .............................................................................. 121 Table 109: Singapore Processed Snacks Market Value (USD m) by Segments, 2007–12 .............................................................................. 121 Table 110: Singapore Processed Snacks Market Value (USD m) by Segments, 2012–17 .............................................................................. 122 Table 111: Singapore Processed Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................... 123 Table 112: Singapore Processed Snacks Market Volume (Kg m) by Segments, 2007–12 .............................................................................. 124 Table 113: Singapore Processed Snacks Market Volume (Kg m) by Segments, 2012–17 .............................................................................. 124 Table 114: Singapore Processed Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ................................................................................................................................................. 126 Table 115: Singapore Processed Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Kg m), by Segments................................................................................................................................................. 127 Table 116: Singapore Corn Chips Market by Value (LCU m), 2007–17 ............................................................................................................ 128 Table 117: Singapore Corn Chips Market by Value (USD m), 2007–17............................................................................................................ 128 Table 118: Singapore Corn Chips Market by Volume (Kg m), 2007–17 ............................................................................................................ 129 Table 119: Singapore Extruded Snacks Market by Value (LCU m), 2007–17................................................................................................... 130 Table 120: Singapore Extruded Snacks Market by Value (USD m), 2007–17 .................................................................................................. 130 Table 121: Singapore Extruded Snacks Market by Volume (Kg m), 2007–17 .................................................................................................. 131 Table 122: Singapore Pork Scratchings Market by Value (LCU m), 2007–17................................................................................................... 132 Table 123: Singapore Pork Scratchings Market by Value (USD m), 2007–17 .................................................................................................. 132 Table 124: Singapore Pork Scratchings Market by Volume (Kg m), 2007–17 .................................................................................................. 133 Table 125: Singapore Tortilla Chips Market by Value (LCU m), 2007–17 ......................................................................................................... 134 Table 126: Singapore Tortilla Chips Market by Value (USD m), 2007–17......................................................................................................... 134 Table 127: Singapore Tortilla Chips Market by Volume (Kg m), 2007–17 ......................................................................................................... 135 Table 128: Singapore Processed Snacks Market Value by Brands (LCU m), 2009–12 ................................................................................... 136 Table 129: Singapore Processed Snacks Market Value by Brands (USD m), 2009–12 ................................................................................... 136 Table 130: Singapore Processed Snacks Market Value by Distribution Channel (LCU m), 2009–12 ............................................................. 138 Table 131: Singapore Processed Snacks Market Value by Distribution Channel (USD m), 2009–12 ............................................................. 139 Table 132: The Procter & Gamble Company Fast Facts .................................................................................................................................... 141 Table 133: The Procter & Gamble Company Major Products and Services...................................................................................................... 142 Table 134: The Procter & Gamble Company History ......................................................................................................................................... 151 Table 135: The Procter & Gamble Company Key Employees ........................................................................................................................... 155 Table 136: The Procter & Gamble Company Subsidiaries ................................................................................................................................. 158 Table 137: Unilever PLC Fast Facts.................................................................................................................................................................... 164 Table 138: Unilever PLC Major Products and Services...................................................................................................................................... 165 Table 139: Unilever PLC History ......................................................................................................................................................................... 172 Table 140: Unilever PLC Key Employees ........................................................................................................................................................... 176 Table 141: Unilever PLC Subsidiaries ................................................................................................................................................................. 178 Table 142: PepsiCo, Inc. Fast Facts ................................................................................................................................................................... 183 Table 143: PepsiCo, Inc. Major Products and Services ..................................................................................................................................... 184 Table 144: PepsiCo, Inc. History ......................................................................................................................................................................... 194 Table 145: PepsiCo, Inc. Key Employees ........................................................................................................................................................... 200 Table 146: PepsiCo, Inc. Other Locations........................................................................................................................................................... 202 Table 147: PepsiCo, Inc. Subsidiaries ................................................................................................................................................................ 203 Table 148: General Mills, Inc. Major Products and Services .............................................................................................................................. 208

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Table 149: General Mills, Inc. History.................................................................................................................................................................. 216 Table 150: General Mills, Inc. Key Employees ................................................................................................................................................... 220 Table 151: General Mills, Inc. Subsidiaries ......................................................................................................................................................... 222 Table 152: CJ Corporation Fast Facts................................................................................................................................................................. 224 Table 153: CJ Corporation Major Products and Services .................................................................................................................................. 225 Table 154: CJ Corporation History ...................................................................................................................................................................... 231 Table 155: CJ Corporation Key Employees ........................................................................................................................................................ 235 Table 156: CJ Corporation Subsidiaries.............................................................................................................................................................. 236 Table 157: Olam International Limited Fast Facts .............................................................................................................................................. 243 Table 158: Olam International Limited Major Products and Services ................................................................................................................ 244 Table 159: Olam International Limited History .................................................................................................................................................... 250 Table 160: Olam International Limited Key Employees ...................................................................................................................................... 252 Table 161: Olam International Limited Subsidiaries ........................................................................................................................................... 254 Table 162: ConAgra Foods, Inc. Fast Facts ....................................................................................................................................................... 257 Table 163: ConAgra Foods, Inc. Major Products and Services ......................................................................................................................... 258 Table 164: ConAgra Foods, Inc. History ............................................................................................................................................................. 265 Table 165: ConAgra Foods, Inc. Key Employees ............................................................................................................................................... 268 Table 166: ConAgra Foods, Inc. Subsidiaries..................................................................................................................................................... 270 Table 167: Frito-Lay North America, Inc. Fast Facts .......................................................................................................................................... 274 Table 168: Frito-Lay North America, Inc. Major Products and Services ............................................................................................................ 275 Table 169: Frito-Lay North America, Inc. History ................................................................................................................................................ 280 Table 170: Frito-Lay North America, Inc. Key Employees.................................................................................................................................. 281 Table 171: Frito-Lay North America, Inc. Other Locations ................................................................................................................................. 282 Table 172: Campbell Soup Company Fast Facts ............................................................................................................................................... 283 Table 173: Campbell Soup Company Major Products and Services ................................................................................................................. 284 Table 174: Campbell Soup Company History ..................................................................................................................................................... 290 Table 175: Campbell Soup Company Key Employees ....................................................................................................................................... 293 Table 176: Campbell Soup Company Other Locations ...................................................................................................................................... 295 Table 177: Campbell Soup Company Subsidiaries ............................................................................................................................................ 296 Table 178: Kerry Group plc Fast Facts ............................................................................................................................................................... 300 Table 179: Kerry Group plc Major Products and Services ................................................................................................................................. 301 Table 180: Kerry Group plc History ..................................................................................................................................................................... 307 Table 181: Kerry Group plc Key Employees ....................................................................................................................................................... 309 Table 182: Kerry Group plc Other Locations....................................................................................................................................................... 310 Table 183: Kerry Group plc Subsidiaries............................................................................................................................................................. 312

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List of Figures

Figure 1: Singapore Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17............................................................................... 22 Figure 2: Singapore Savory Snacks Market Value (LCU m) by Category, 2007–17........................................................................................... 25 Figure 3: Singapore Savory Snacks Market Dynamics, by Category, by Market Value, 2007–17 ..................................................................... 27 Figure 4: Singapore Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .............................................................................. 28 Figure 5: Singapore Per Capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007–17 ................................................................. 29 Figure 6: Singapore Savory Snacks Market Volume (Kg m) by Category, 2007–17 .......................................................................................... 31 Figure 7: Singapore Savory Snacks Market Dynamics, by Category, by Market Volume 2007–17 ................................................................... 33 Figure 8: Singapore Ethnic/Traditional Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................. 35 Figure 9: Singapore Ethnic/Traditional Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .............................................. 36 Figure 10: Singapore Ethnic/Traditional Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ........................................................... 37 Figure 11: Singapore Ethnic/Traditional Snacks Market Growth Dynamics by Value, 2007–17 ........................................................................ 38 Figure 12: Singapore Ethnic/Traditional Snacks Market Growth Dynamics by Volume, 2007–17 ..................................................................... 39 Figure 13: Singapore Ethnic/Traditional Snacks Market Value by Brands (LCU m), 2009–12 ........................................................................... 41 Figure 14: Singapore Ethnic/Traditional Snacks Market Value by Distribution Channel (LCU m), 2009–12 ..................................................... 44 Figure 15: Singapore Meat Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................................ 46 Figure 16: Singapore Meat Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ................................................................ 47 Figure 17: Singapore Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17................................................................................ 48 Figure 18: Singapore Meat Snacks Market Growth Dynamics by Value, 2007–17 ............................................................................................. 49 Figure 19: Singapore Meat Snacks Market Growth Dynamics by Volume, 2007–17.......................................................................................... 50 Figure 20: Singapore Meat Snacks Market Value by Brands (LCU m), 2009–12 ............................................................................................... 52 Figure 21: Singapore Meat Snacks Market Value by Distribution Channel (LCU m), 2009–12.......................................................................... 55 Figure 22: Singapore Nuts and Seeds Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................................... 57 Figure 23: Singapore Nuts and Seeds Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ........................................................... 58 Figure 24: Singapore Nuts and Seeds Market Value (LCU m) by Segments, 2007–17 ..................................................................................... 60 Figure 25: Singapore Nuts and Seeds Market Volume (Kg m) and Growth (Y-o-Y), 2007–17........................................................................... 61 Figure 26: Singapore Nuts and Seeds Market Volume (Kg m) by Segments, 2007–17 ..................................................................................... 63 Figure 27: Singapore Nuts and Seeds Market Growth Dynamics by Value, 2007–17 ........................................................................................ 64 Figure 28: Singapore Nuts and Seeds Market Growth Dynamics by Volume, 2007–17 ..................................................................................... 65 Figure 29: Singapore Other Nuts and Seeds Market by Value (LCU m), 2007–17 ............................................................................................. 66 Figure 30: Singapore Other Nuts and Seeds Market by Volume (Kg m), 2007–17............................................................................................. 67 Figure 31: Singapore Peanuts Market by Value (LCU m), 2007–17 .................................................................................................................... 68 Figure 32: Singapore Peanuts Market by Volume (Kg m), 2007–17.................................................................................................................... 69 Figure 33: Singapore Nuts and Seeds Market Value by Brands (LCU m), 2009–12 .......................................................................................... 71 Figure 34: Singapore Nuts and Seeds Market Value by Distribution Channel (LCU m), 2009–12..................................................................... 74 Figure 35: Singapore Popcorn Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ....................................................................................... 76 Figure 36: Singapore Popcorn Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ........................................................................ 77 Figure 37: Singapore Popcorn Market Value (LCU m) by Segments, 2007–17 .................................................................................................. 79 Figure 38: Singapore Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ....................................................................................... 80 Figure 39: Singapore Popcorn Market Volume (Kg m) by Segments, 2007–17.................................................................................................. 82 Figure 40: Singapore Popcorn Market Growth Dynamics by Value, 2007–17 .................................................................................................... 83 Figure 41: Singapore Popcorn Market Growth Dynamics by Volume, 2007–17 ................................................................................................. 84 Figure 42: Singapore Microwaveable Popcorn Market by Value (LCU m), 2007–17 .......................................................................................... 85 Figure 43: Singapore Microwaveable Popcorn Market by Volume (Kg m), 2007–17.......................................................................................... 86 Figure 44: Singapore Ready-to-Eat Popcorn Market by Value (LCU m), 2007–17 ............................................................................................. 87 Figure 45: Singapore Ready-to-Eat Popcorn Market by Volume (Kg m), 2007–17............................................................................................. 88 Figure 46: Singapore Unpopped Corn Market by Value (LCU m), 2007–17 ....................................................................................................... 89 Figure 47: Singapore Unpopped Corn Market by Volume (Kg m), 2007–17 ....................................................................................................... 90 Figure 48: Singapore Popcorn Market Value by Brands (LCU m), 2009–12 ....................................................................................................... 92 Figure 49: Singapore Popcorn Market Value by Distribution Channel (LCU m), 2009–12 ................................................................................. 95 Figure 50: Singapore Potato Chips Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................................ 97 Figure 51: Singapore Potato Chips Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17................................................................. 98 Figure 52: Singapore Potato Chips Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 ................................................................................ 99

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Figure 53: Singapore Potato Chips Market Growth Dynamics by Value, 2007–17 ........................................................................................... 100 Figure 54: Singapore Potato Chips Market Growth Dynamics by Volume, 2007–17 ........................................................................................ 101 Figure 55: Singapore Potato Chips Market Value by Brands (LCU m), 2009–12 ............................................................................................. 103 Figure 56: Singapore Potato Chips Market Value by Distribution Channel (LCU m), 2009–12 ........................................................................ 106 Figure 57: Singapore Pretzels Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ...................................................................................... 108 Figure 58: Singapore Pretzels Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ...................................................................... 109 Figure 59: Singapore Pretzels Market Volume (Kg m) and Growth (Y-o-Y), 2007–17...................................................................................... 110 Figure 60: Singapore Pretzels Market Growth Dynamics by Value, 2007–17 ................................................................................................... 111 Figure 61: Singapore Pretzels Market Growth Dynamics by Volume, 2007–17................................................................................................ 112 Figure 62: Singapore Pretzels Market Value by Brands (LCU m), 2009–12 ..................................................................................................... 114 Figure 63: Singapore Pretzels Market Value by Distribution Channel (LCU m), 2009–12................................................................................ 117 Figure 64: Singapore Processed Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................................................... 119 Figure 65: Singapore Processed Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ..................................................... 120 Figure 66: Singapore Processed Snacks Market Value (LCU m) by Segments, 2007–17 ............................................................................... 122 Figure 67: Singapore Processed Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17 .................................................................... 123 Figure 68: Singapore Processed Snacks Market Volume (Kg m) by Segments, 2007–17 ............................................................................... 125 Figure 69: Singapore Processed Snacks Market Growth Dynamics by Value, 2007–17 ................................................................................. 126 Figure 70: Singapore Processed Snacks Market Growth Dynamics by Volume, 2007–17 .............................................................................. 127 Figure 71: Singapore Corn Chips Market by Value (LCU m), 2007–17 ............................................................................................................. 128 Figure 72: Singapore Corn Chips Market by Volume (Kg m), 2007–17............................................................................................................. 129 Figure 73: Singapore Extruded Snacks Market by Value (LCU m), 2007–17 ................................................................................................... 130 Figure 74: Singapore Extruded Snacks Market by Volume (Kg m), 2007–17 ................................................................................................... 131 Figure 75: Singapore Pork Scratchings Market by Value (LCU m), 2007–17 ................................................................................................... 132 Figure 76: Singapore Pork Scratchings Market by Volume (Kg m), 2007–17 ................................................................................................... 133 Figure 77: Singapore Tortilla Chips Market by Value (LCU m), 2007–17 .......................................................................................................... 134 Figure 78: Singapore Tortilla Chips Market by Volume (Kg m), 2007–17.......................................................................................................... 135 Figure 79: Singapore Processed Snacks Market Value by Brands (LCU m), 2009–12 .................................................................................... 137 Figure 80: Singapore Processed Snacks Market Value by Distribution Channel (LCU m), 2009–12 .............................................................. 140

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1. Introduction

1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Savory Snacks Market in

Singapore. It provides detailed segmentation of historic and future Savory Snacks Market, covering key

categories and segments. It also includes an analysis of the macro business environment and drivers of the

market in Singapore.

As such the report is an essential tool for companies active across the Savory Snacks industry and for new

players considering entry into Singapore’s Savory Snacks market.

1.2 Definitions

All the data is collected in volume terms. Savory Snacks Market refers to domestic Market only and includes

imports. Please note that rounding errors may occur.

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 –

2017.

1.2.2 Category Definitions

Table 1: Category Definitions - Savory Snacks Market

Category Segment Definition

Ethnic/Traditional Snacks

Ethnic/Traditional Snacks - Snacks from non-western cultures, usually Asian

specialties e.g. Bombay mix

Meat Snacks

Meat Snacks - Ambient savoury snacks made from meat (e.g. Slim Jim) which

are specifically designed for snacking on (i.e. they don't form part of a main meal occasion such as breakfast, lunch or dinner). Includes Pepperami.

Nuts and Seeds

Other Nuts and

Seeds

All nuts and seeds other than peanuts sold at retail packaged primarily for snack consumption. Includes shelled and unshelled, plain and roasted, salted and

unsalted varieties. e.g Everybody's Pistachios, Activia Cashew.

Peanuts

A ground nut grown on the peanut vine. Includes shelled and unshelled, plain

and roasted, salted and unsalted and packaged peanuts sold at retail outlets primarily for snack consumption e.g. Mr Mac's, Whitley's

Popcorn

Microwaveable

Popcorn

Unpopped popcorn that needs to be heated in the microwave before consumption that burst to form white, irregularly shaped puff (eg Act II, Jiffy

Popcorn, Pop Secret).

Ready-to-Eat

Popcorn

Packed in bags or paperboard containers pre-popped popcorn are sold in retail

outlets. Does not include sales of ready-popped corn (eg in movie theaters)

Unpopped Corn

Unpopped popcorn that is heated in a conventional pan or dedicated machine.

Usually available as unbranded or private label. Does not include products that

are microwaveable.

Potato Chips

Potato Chips - thin slices of potato deep fried until crisp and then seasoned with

salt or other spices. Available in bags (e.g. Doritos, Cheetos, Lay's). Does not include processed potato snacks.

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Table 1: Category Definitions - Savory Snacks Market

Category Segment Definition

Pretzels

Pretzels - A glazed, brittle snack that is usually salted on the outside and baked. Made with unleavened dough and usually in the form of a loose knot or stick

shaped. e.g. Frito-Lay's Rold Gold Pretzels, Bachmand.

Processed Snacks Corn Chips

Processed snacks that are usually made from cornmeal batter and fried e.g.

Herr's Corn Chips. They have higher oil content and a softer texture than tortilla chips and are crunchy.

Extruded Snacks

Snacks manufactured by forcing a raw mixture of food materials through pipes under pressure and under high temperature. Includes processed and

reconstituted snack products e.g. Crackure, Pringles. Does not include corn or tortilla chips.

Pork Scratchings

Pork rinds is a snack made by frying or roasting skin (rind) and fat of a pig.The frying renders much of the fat that comes attached to the uncooked rind,

causing the cooked product to reduce considerably in size.e.g. Mr.Porky pork

scratchings

Tortilla Chips

Thick chips made from cornmeal that have been seared (scorched or burnt)

after being extruded (Tostitos), which gives them their typical black marks.

Source: Canadean / © Canadean

1.2.3 Distribution Channel Definitions

Table 2: Distribution Channel Definitions - Savory Snacks Market

Distribution Channel Definition

Cash & carries & warehouse clubs

(Cash & Carry)

Cash & carries sell from a wholesale warehouse to customers (small retailers, professional

users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered

wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop

there) are covered. Example: Makro, Metro, Costco, Sams Club

Discount, variety store & general

merchandise retailers

(Dollar Stores)

Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-

point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise

includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a

(broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience

stores or corner shops in that it will be the main shop for the community rather than a

convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop.

Convenience stores & gas stations

(Convenience stores)

Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for

consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes

small independent retailers, particularly those present in countries such as China and India.

Department stores

(Department stores)

Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas.

Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles.

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Table 2: Distribution Channel Definitions - Savory Snacks Market

Distribution Channel Definition

Hypermarkets & supermarkets

(Hyper/ Super Markets)

Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with f loor area over 2,500 sq m that carry full lines of both

grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a f loor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range

of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart.

Vending machines

(Vending machines) Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars).

Drug stores & Pharmacies

(Pharmacies)

Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-counter (OTC) healthcare products and where these sales account for the majority of

revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India.

Food & drinks specialists

(Food & drinks specialists)

Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g.

stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India.

eRetailers

(eRetailers)

eRetailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example:

Amazon, SPAR and FutureBazaar.com in India.

Health & Beauty Stores

Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots

in UK, Himalaya In India.

Other general retailers

(Others)

Others - Includes other generalist retail channels not included in the categories above (e.g.

market traders, charity stores, student union stores, direct sales, and Duty Free shops).

Source: Canadean / © Canadean

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1.2.4 Volume Units and Aggregations

Table 3: Volume Units for Savory Snacks Market

Market Category Units

Savory Snacks Ethnic/Traditional Snacks Kg m

Meat Snacks Kg m

Nuts and Seeds Kg m

Popcorn Kg m

Potato Chips Kg m

Pretzels Kg m

Processed Snacks Kg m

Source: Canadean / © Canadean

1.2.5 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period

of time.

For this report, CAGR for historic time period is Calculated from 2007-2012, as

CAGR = ((2012 Value / 2007 Value) ^ (1 / (2012-2007))) - 1

CAGR for forecast time period is Calculated from 2012-2017, as

CAGR = ((2017 Value / 2012 Value) ^ (1 / (2017-2012))) - 1

For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as

CAGR = ((2012 Value / 2009 Value) ^ (1 / (2012-2009))) - 1

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1.2.6 Graphical representation of Brands

Top 10 brands are considered for each category in the market subject to availability of such data. Brand

analysis charts are displayed only for categories where data is available for more than two brands.

1.2.7 Exchange Rates

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for

the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For

details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to

2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will

differ between local currencies and US dollar conversions, whereas they will be the same for forecasts.

Table 4: Singapore Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 – 2012

Currency 2007 2008 2009 2010 2011 2012

LCU – USD xxxx xxxx xxxx xxxx xxxx xxxx

Source: Canadean / © Canadean

1.2.8 Methodology Summary

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and

empirically robust research methodology has been adopted. This combines both a large-scale program of

industry research with the results of extensive primary industry interviewing and calling. Furthermore, all

definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been designed in

conjunction with each other they can be combined and consolidated into the final, integrated data sets.

The secondary research process involves covering publicly available sources, trade associations, specialist

databases, company annual reports, and industry publications. While primary research involves a major

program of interviewing leading industry executives for each category covered in each country – all with local

country experts; typically brand, product and marketing managers for major brands within each country.

These processes help analysts in capturing both qualitative and quantitative information about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with the

analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it goes

through various top level quality checks prior to publishing.

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2. Singapore Savory Snacks Market Analysis, 2007–17

2.1 Savory Snacks Value Analysis, 2007–17

2.1.1 Overall Savory Snacks Market Value, 2007–17

Table 5: Singapore Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17

Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth

Source: Canadean / © Canadean

Table 6: Singapore Savory Snacks Market Value (USD m) and Growth (Y-o-Y), 2007–17

Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth

Source: Canadean / © Canadean

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Figure 1: Singapore Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007–17

Source: Canadean / © Canadean

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2.1.2 Savory Snacks Market Value by Category, 2007–17

Table 7: Singapore Savory Snacks Market Value (LCU m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012

CAGR

2007–12

Ethnic/Traditional Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

Table 8: Singapore Savory Snacks Market Value (LCU m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017

CAGR

2012–17

Ethnic/Traditional

Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

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Table 9: Singapore Savory Snacks Market Value (USD m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012

CAGR

2007–12

Ethnic/Traditional Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

Table 10: Singapore Savory Snacks Market Value (USD m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017

CAGR

2012–17

Ethnic/Traditional Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

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Figure 2: Singapore Savory Snacks Market Value (LCU m) by Category, 2007–17

Source: Canadean / © Canadean

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2.1.3 Market Growth Dynamics by Value – Savory Snacks, 2007–17

Table 11: Singapore Savory Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by Value (LCU m)

Category CAGR 2012–17 CAGR 2007–12

Market Size

2007

Market Size

2012

Market Size

2017

Ethnic/Traditional Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

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Figure 3: Singapore Savory Snacks Market Dynamics, by Category, by Market Value, 2007–17

Source: Canadean / © Canadean

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2.2 Savory Snacks Volume Analysis, 2007–17

2.2.1 Overall Savory Snacks Market Volume, 2007–17

Table 12: Singapore Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17

Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Volume

Y-o-Y Growth

Source: Canadean / © Canadean

Figure 4: Singapore Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17

Source: Canadean / © Canadean

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2.2.2 Per Capita Consumption - Savory Snacks, 2007–17

Table 13: Singapore Per-capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007–17

Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Per Capita Consumption

Y-o-Y growth

Source: Canadean / © Canadean

Figure 5: Singapore Per Capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007–17

Source: Canadean / © Canadean

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2.2.3 Savory Snacks Market Volume by Category, 2007–17

Table 14: Singapore Savory Snacks Market Volume (Kg m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012

CAGR

2007–12

Ethnic/Traditional Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

Table 15: Singapore Savory Snacks Market Volume (Kg m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017

CAGR

2012–17

Ethnic/Traditional Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

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Figure 6: Singapore Savory Snacks Market Volume (Kg m) by Category, 2007–17

Source: Canadean / © Canadean

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2.2.4 Market Growth Dynamics by Volume – Savory Snacks, 2007–17

Table 16: Singapore Savory Snacks Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by volume (Kg m)

Category CAGR 2012–17 CAGR 2007–12

Market Size

2007

Market Size

2012

Market Size

2017

Ethnic/Traditional Snacks

Meat Snacks

Nuts and Seeds

Popcorn

Potato Chips

Pretzels

Processed Snacks

Overall

Source: Canadean / © Canadean

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Figure 7: Singapore Savory Snacks Market Dynamics, by Category, by Market Volume 2007–17

Source: Canadean / © Canadean