the future of writersdomain
TRANSCRIPT
The Future of
WritersDomainCreating engaging content
for today’s web
Our purpose
Our purpose:
To help businesses build their
online reputation, which in turn
drives traffic to their website,
gains sales, and enables them
to compete in their market.
How?
Historically, companies
focused on publishing
to their website.
The main focus was to target search engines.
But search engines are
computers, not people
Which means that the link-
building strategies didn’t
engage customers at all.
However,
times have changed
And companies (and
search engines) are
now focusing more on
people.
One of the best ways to focus
on people is to provide them
with free, engaging,
educating, and entertaining
content that keeps them
coming back to the website.
Content Marketing
In the world of content
marketing, a company
that cares more about
helping customers than
proclaiming its own
excellence usually wins.
“
”
Companies who engage
their audiences beyond
“buy our product…”
…have more success
overall in gaining and
retaining customers.
Consider the following
marketing material produced
by a mattress company:
1.Our beds are the best in the business!
2. The right bed can provide you with a great
night’s sleep.
3.You will be so comfortable on one of our
fabulous mattresses.
4. Look at how relaxed these people look on
their bed—don’t you want one?
5.Sleep on this bed, and forget all of your
troubles!
Sound salesy?
With this example, all you learn is that
this brand is supposedly “the best” and
they claim their mattresses are
comfortable. You want more specific
information.
Now consider this
marketing material:
1. 5 Ways to Prepare Yourself to Get a Good Night’s Sleep
2. Trouble sleeping? Figure out what’s keeping you up at
night.
3. Tips for Mattress Care During a Move
4. Learn what to do with your old mattress.
5. Sharing a bed? Meet in the middle with these tips for
picking a shared mattress.
Sound more interesting?
We think so too.
The content marketing from the second company strives to
educate, inform, and
empower their audience
through content.
Companies with this type of
content marketing campaign gain
the trust, empathy, and advocacy
of their customers, who return to
them again and again.
The internet enables
consumers to have
unlimited options.
The best way for a business
to and become
is to focus on the customer.
Case study:
The Geek
Squad
Robert Stephens founded The
Geek Squad—the computer
service company now owned
by Best Buy. Shortly thereafter,
he began uploading YouTube
videos about how to fix minor
computer problems.
People thought he
was crazy for giving
that information
away —
Until he revealed his
secret:
“Eventually everyone is going
to be out of their depth. At
that point, whom are they
going to call? Somebody
randomly out of a phone book,
or are they going to call
Geek Squad, whose videos
they’ve been watching over
and over?”
Robert Stephens focused on
people which, in turn, made
his business very successful.
When people find a reliable
company that consistently
provides a great experience
while entertaining, engaging,
and educating them,
they’ll keep coming back
And they’ll tell their friends.
Changes
What this means for WritersDomain
Until now, the
main focus of
WritersDomain has
been quantity
You, our writers,
produced tens of
thousands of pieces of
content a month
= millions of words
Now, in order to better
help our clients compete
in today’s market, the
focus of WritersDomain
content is shifting from
to .
Our clients are looking to you
to create content that will give
them the presence they need
to be authoritative, helpful,
trustworthy, customer-focused,
and successful.
So we are doing away
with our old products
And creating new ones!
$20 per article
400-word minimum
Consistent 3- and 4-star writers
$20 per article
400-word minimum
Consistent 3- and 4-star writers
Writer’s rate
$40 per article
600-word minimum
Consistent 4- and 5-star writers
$40 per article
600-word minimum
Consistent 4- and 5-star writers
Writer’s rate
What does this mean for
you—our writers?
These new articles are
more in-depth, engaging,
exciting, and offer great
to the reader
Which means that each article will take significantly
more time to write than the
former WritersDomain articles
And writers will have to
put a lot more effort into
writing each article.
But don’t worry
In order to help each of you
make this transition, we are
creating training materials
and other resources to help
you succeed
Including a
WritersDomain blog!
Including a
WritersDomain blog!
We realize that some of you
prefer the quick, easy tasks
And not all of you will wish to
make this transition with us.
That’s okay
We want you to be happy
Even if that’s not with us.
But everyone who wants to
make this transition will have
the opportunity.
Other changes
We know that you love the
“Pay Me Now” button
So we’re keeping that
We also know that a
lot of you love the
“Get Next Article”
button
So we’re keeping that, too
The website is
getting a facelift
But the article selection
process and writing
process will remain
simple and the same
The reviewers will
continue leaving
more in-depth reviews
and better feedback
Which means no more
instant review times.
(although as we move forward, we
will get faster than we are now)
But it also means an
increased chance for
success for you, and more
clarity and communication
from us.
These products are more
expensive for the clients,
so fewer articles will be
ordered each month
But the increased time
required to write each
article will balance the
work as we move
forward
What’s next
In the coming weeks, we will send out the new writing guidelines
As well as a new
rubric.
We will also make
available extensive
training materials on
writing for the web.
We’re working on adapting all of the reviewer trainings
to give to you—so we’re all on the same page.
And anything else
that you think would
be helpful.
We are WritersDomain
We are WritersDomain
And, together with our
writers, we can be the best.