the gainesville sports commission our mission is to be the leading voice of the sports tourism...
TRANSCRIPT
The Gainesville Sports Commission
Our Mission is to be the leading voice of the sports tourism industry in Alachua County; to add to our community’s quality of life through sports; to recruit and create sustainable sports recreation, and entertainment events that have a positive community impact; to build an understanding in the community of the importance of sports, recreation and tourism and to skillfully do so while meeting all industry professional standards and best practices
Gainesville Sports Commission
Founded in 1988 Alachua County’s official sports marketing arm Staff of three full-time and one part time employee Reliance on additional help from 3-5 interns quarterly Twenty-five to 35 hosted or assisted events annually Managed by a 25-member volunteer board Meet monthly; third Thursday at noon Willing partner in Alachua County Destination Management Efforts Report to VisitGainesville monthly and quarterly Audited annually by independent firm as part of agreement with
Alachua County Selected 2009 Member of the Year by National Association of Sports
Commissions
Contracts with VisitGainesville Fund Most But Not All GSC Activities
County Funding Operations Account
RentSalaries and BenefitsOffice ExpensesInsuranceTravelProfessional FeesMeals and EntertainmentAdvertising and Marketing
Bid and Event Pool AccountFunds Rights Fees
Funds Contracted Services Required in Event Contracts
All Funding Based on Daily and Overnight Out-of-Town VisitationAll Funding for Only Approved Costs Based on State Statutes
Grants from Florida Sports Foundation
Fund Balances from Events Hosted by GSC
Sponsorships
Admissions Registrations
Membership
In-Kind Contributions to Offset $80,000+ in Budgeted Expenses
OPERATIONS SUPPORT 1997-2008 Year County
Funding: GSC Operations
Program Revenues:Net from Events
Membership Dues Support
Total Direct Support
General & Administrative Expenses
1997 $103,377 $49,601 $12,027 $165,005 $131,813
1998 $114,083 $26,868 $15,510 $156,461 $160,213
1999 $107, 847 $69,814 $10,960 $188,621 $137,767
2000 $117,498 ($2,927) $16,445 $131,016 $181,193
2001 $148,979 $22,074 $25,475 $196,528 $191,994
2002 $128,017 $42,298 $35,450 $205,765 $228,203
2003 $147,538 $67,082 $23,750 $238,370 $222,499
2004 $159,981 $55,296 $30,100 $245,377 $223,231
2005 $170,847 $45,956 $30,675 $247,478 $238,918
2006 $194,317 $19,754 $27,044 $241,115 $234,890
2007 $222,361 $12,909 $26, 075 $261,345 $264,738
2008 $234,145 $23,259 $30,679 $288,083 $296,592
2009 $222,413 $34,980 $29,615 $287,008 $300,762 Unaudited
2010 $199, 186 $42,025 $38,100 $279,311 $279,311 Projected
Recruiting and Creating Events
With our limited staff and competitively limiting sports facilities we must work smarter and more effectively than those with whom we compete
1. Partner with local sports volunteers to co-host
2. Partner with local sports volunteers and fund
with bid pool funds
3. Accept grant requests
4. Host created and recruited events
The Strategy We Use to Build Local Sports Tourism
Support and make existing events better Find county-wide and large events we can host on rotating basis Build expertise with local sport partners to host “step-up” events Bring new events to the community Create new events where it makes sense Secure events that aren’t date-limited in scheduling Remain flexible to pick up or events in the short term Work to overcome limitations in facilities: New facilities means new
business Work with other destination tourism leaders. Our model of working
with the VCB and other local tourism leaders is looked up to as a best practice nationwide!
Help build awareness of the sport market with hotel partners Help build awareness of sport event hosting with local sport partners Bring hotels and local sport partners to the same National events: “Your not just coming to Gainesville; you are coming
to Florida.”
Event Bid Selection Process
The Gainesville Sports Commission constantly reviews bid opportunities through our network of rights holders, sportvolunteers, attendance at national meetings, on-line notificationsof bid availability through the National Association of SportsCommissions, Florida Sports Foundation, Sports Event Magazine, Sports Travel Magazine, and other sources.
Often bids are due this year for events that will be held in two orthree years from now. When bidding on these events, wemust restrict our bids to those events where NCAA or UF schedulesdon’t prevent submission of our bids. We can’t bid on events if we can’tguarantee facility availability.
Nine out of Ten events we look at don’t even get to the bid stage—by our
choice. We know our market and self-select for those that can be held here and limit our considerations of others.
Step I: Availability Review and Mission Considerations
Is the facility (or are multiple facilities) available?
Do facilities meet specifications?Can it be secured at a reasonable cost?
Is there a chance of generating out-of-town visitation?
ParticipantsSpectators/Families
Are hotels available that can support the need? Do we have a conflict with other events in town? Are there sources of income from the event
available to offset hosting expenses?
Step II: Due Diligence
What were the results from past event host communities?
Did the event meet their expectations?
How were the rights holders to work with?
What are likely returns on our investments?
Do we have the resources to meet rights holder expectations?
Step III: Bid Preparation and Submittal
If the results from Steps I and II are favorable we prepare the bid
If cash requirement is significant, we negotiate providing in-kind contributions in lieu of or to reduce cash requirements
Under promise and over deliver in the bid
Events Hosted or Assisted by GSC
ASA 3-D Archery
FHSAA 3A Tennis Finals
FHSAA Track and Field Finals
Florida Law Enforcement Games*
FHSAA Football Finals
11,820 Room Nights
ASA 3-D Archery Gatorade Sports Medicine Seminar FHSAA 3A Tennis Finals FHSAA 6A Tennis Finals FHSAA Track and Field Finals US Cycling Regional Masters YBOA Boys 17 and Under/19 and
Under Championships Sunshine State Games Basketball
Championships Florida Junior Olympics Swimming FAST Swimming (Holiday Reindeer
Classics) FHSAA Football Finals
8,863 Room Nights
1997 1998
Events Hosted or Assisted by GSC
Florida Special Olympics Basketball NIKE Florida Classic ASA 3-D Archery Florida Swimming Regional
Championships (1&4) Gainesville Crew Classic FHSAA 3A Tennis Championships FHSAA Track and Field Finals USA Swimming Grand Prix USSS Baquacil Age Group Championship Sunshine State Games Basketball Festival Florida Swimming J.O. Championships SE Regional Bambino Babe Ruth
Championships Florida Special Olympics Golf Championships FHSAA Football Finals
15,846 Room Nights
Florida Special Olympics Basketball Buy.com Florida Classic ASA 3-D Archery 2000 Regions Soccer Cup Soccer Gainesville Crew Classic FHSAA 1 A Tennis Finals FHSAA Track and Field Finals USA Swimming Grand Prix Sunshine State Games Speedo Jr. National Championships DSP Summer Baseball Classic National Women's Paralympic
Wheelchair Basketball Florida Special Olympics Golf Championships Timucua Conference Cheerleading
Championship FHSAA Football Finals Cox Communication Collegetown Classic
9, 548 Room Nights
1999 2000
Events Hosted or Assisted by GSC
Florida Special Olympics Basketball ASA 3-D Archery Gator Grand Prix Carting Buy.com Florida Classic Florida J.O. Swimming Championship Florida Scholastic Chess Tournament Gainesville Junior Fencing Championship National Women's Wheelchair Basketball
Tournament SKUSA Florida Regional SuperKarts Gateway Regional Fencing Tournament NHRA Summit Import Drag Racing Series NSA Florida Fast pitch B Tournament Florida Chess Camp and "America's Most
Wanted" DSP Summer Classic (2 Events) USA Cycling Junior National
Championships Dodge Florida Shoot Out Florida Special Olympics Golf Tournament Gainesville Senior Games Timucua Conference Cheerleading
Championship Gone Riding Trek Florida Mtn. Bike
Championship Gator Swim Club Winter Classic DSP Winter Classic
20,942 Room Nights
USTA $10K Tennis Invitational Florida Special Olympics Basketball Festival ASA 3-D Archery Florida Sports Club Festival Cycling Florida Scholastic Chess Tournament National Women's Wheelchair Basketball
Tournament Florida J.O. Swimming GatorNationals City Fest NHRA Summit Import Drag Racing Series American Junior Golf Pre-Season at
Gainesville National Underwater Hockey
Championship DSP Memorial Day Classic NBHA Florida State Finals SE Sectional Field Archery Championship AAU Florida Track and Field
Championship CABA Florida State Tournament Gainesville Chess Club Invitational and Chess
Camp DSP Summer Classic Gainesville Senior Games Gainesville Thunder/DSP October
Baseball Classic Timucua Conference Cheerleading
Championship Speedo Holiday Classic DSP December Classic
22,265 Room Nights
2001 2002
Events Hosted or Assisted by GSC
Heat Strokes III Winter Rowing Camp ASA 3-D Archery Florida Cycling Grand Prix Florida Scholastic Chess Championship Collegiate Synchronized Swimming
Regional Collegiate Club Fencing
Championships FHSAA Track and Field Finals NBHA Florida Championship AutoTrader.com NHRA SE Sport
Compact Nationals eSynchro Age Group Synchronized
Swimming Sunshine State Games Basketball
Festival CABA House World Series SE Equestrian Trails Conference-Large
Animal Clinic
Underwater Hockey Championships AJGA Ashworth Post-Season
Tournament Diamond Sports Park Fall Classic Gainesville Senior Games Timucua Pop Warner Cheer and Dance
Competition Arrendondo Dressage Reg. III Gainesville Duel Diamond Sports Park Winter Classic Gator Swim Club Holiday Classic FHSAA Football Finals
2003
25,191 Room Nights
Events Hosted or Assisted by GSC
Independence Invitational Wheelchair Basketball Tour de Felasco Colivita Women’s Cycling Camp GAR Heat-strokes Camp Gator Spring Soccer Showcase ASA 3-D Archery Pro-Am US Synchronized Swimming Collegiate
National Championships FHSAA Girls Weightlifting FHSAA Boys Weightlifting FAA Field Championship (Archery) AAU Track and Field State Championships Sunshine State Games Basketball FAA Unmarked 3-D and Southeast Sectional 3-D
Championship (Archery) Gainesville Gators Baseball Invitational Firefighter Combat Challenge Heart of Florida Airshow Timucua Conference Pop Warner Cheerleading Gainesville Senior Games 1st Annual Turkey Fest Fast pitch Softball
Tournament North Central Florida Winter Invitational Baseball
Tournament Gator Swim Club Holiday Classic
22,153 Room Nights
Florida Men's JUCO Shoot Out Heat Strokes IV Winter Rowing Camp Archery Shooters Association Florida Pro-Am AAU Gainesville Shoot-a-rama FHSAA Boys Weightlifting Finals FHSAA Track and Field Finals CABA State Baseball Championship Florida Sunshine State Games Basketball
Festival Firefighter Combat Challenge 4th Annual Gainesville Senior Games Timucua Pop Warner Cheer and Dance FHSAA State Swimming and Diving
Championships FAA Marked 3-D Championship (Archery) Gator Swim Club Holiday Winter Classic
Swim Meet Diamond Sports Park/Newberry Rec. and
Parks FHSAA Florida Football Finals JUCO Women's Shootout
19,142 Room Nights
2004 2005
Events Hosted or Assisted by GSC
National Underwater Hockey Tournament
FAA State Marked 3-D Championship
NORCECA Volleyball Tournament SE Regional Firefighter Combat
Challenge Gainesville Senior Games Boys Gator Soccer Showcase Timucua Cheer & Dance CUSA Crappie Tournament Gator Swim Classic Newberry Youth Athletics Assoc.
Winter Baseball Tournament Florida Women's JUCO Shootout Gainesville December Duel Florida Men's JUCO Shootout Bobcat Invitational Soccer Floridaprospects.com Girls HS
Basketball Tournament
Tour de Felasco
Gator Soccer Showcase
Independence Invitational Wheelchair Basketball Tournament
ASA 3-D Florida Pro-Am
FHSAA Girls Weightlifting
Five Points of Life Marathon
FHSAA Boys Weightlifting
Florida Firefighter Games (6 weeks)
Bike Florida's Beach and River Ramble
Triple Crown Newberry Xplosion Baseball Tournament
US Field Archery SE Sectional and Florida Championship
Hot Rod Magazine Power Tour
Gainesville Women's Bowling Assn. 20-Yr Club Tournament
2006
32,398 Room Nights
Events Hosted or Assisted by GSC
Tour de Felasco ASA 3-D Archery Gainesville Gaviatas
Synchronized Swimming Girls Gator Soccer Showcase 5 Points of Life Marathon FYSA Region B Cup Round 1 FYSA Region B Cup Round 2 National Wheelchair Basketball
Men's South Regional Katsu Karate Challenge HS Sanction for Pepsi Florida
Relays Heart of Florida Airshow Canterbury May Days Qualifier Triple Crown Mother's Day Baseball
Tournament Florida Scholastic Chess
Tournament
Florida FAA State Championship Hershey Track and Field
Qualifying Meet Florida Swimming Junior Olympics
Summer Championship Firefighter Combat Challenge Gainesville Senior Games Crappie USA Lake Lochloosa/Orange Diamond Sports Park Winter
Invitational Gator Swim Club Holiday Classic Women's JUCO Shootout Men's JUCO Shootout Kiwanis of Gainesville Invitational
Basketball Tournament
2007
24,517 Room Nights
Events Hosted or Assisted by GSC
Bobcat Soccer Invitational Tour de Felasco State of Mind Tri-Du ASA 3-D Archery GSC Indoor Track and Field State of Mind Tri-Du Gator Soccer Showcase 5 Points of Life Marathon Florida Sports Foundation Flag
Football Festival State of Mind Tri-Du Japan Karate-Do High School Sanction for Pepsi Florida
Relays Coaches of the SEC Beach
Volleyball OTC Firefighter Combat Challenge USSSA Stampede Shootout Canterbury May Days Equestrian
Qualifier
Triple Crown Mother's Day Baseball Tournament
FAA State Field Championship USA Renshinkan Karate Florida Babe Ruth Fast Pitch
State Championship Florida Swimming JO Championship 2008 National Underwater Hockey
Championships Gainesville Senior Games Gator Head Race Gator Swim Club Winter Invitational Newberry Winter Invitational Women's JUCO Shootout Men's JUCO Shootout
2008
25,252 Room Nights
Events Hosted or Assisted by GSC
CUSA Crappie Tournament Bobcat Invitational Tour de Felasco State of Mind Tri-du ASA 3-D Pro-Am Jimmy Carnes Indoor Independence Invitational
Wheelchair Basketball State of Mind Tri-du Gainesville Soccer Alliance Five Points of Life Weekend State of Mind Tri-du Florida Soccer
State Qualifier Katsu Karate High School Sanction Pepsi Florida
Relays Gator National BMX 9th Annual Stampede Shootout
YBOA Boys and Girls Mustang Classic
Triple Crown Baseball Mother's Day Tournament
Florida State and SE Regional Archery USSSA Girls and Boys Grade 9-12
State Tournament 2009 ESynchro Age Group National
Championship Region 7 AAU JO Qualifier Equestrian Trails Conference Florida State and SE Regional 3-
DArchery USA Swimming Sectional Teddy Bear Gymnastics Invitational Gator Head Race Gator Swim Club Winter Invitational Newberry Winter Invitational Women's JUCO Shootout Men's JUCO Shootout
2009
33,844 Projected Room Nights when Reports Complete
Events Hosted or Assisted by GSC
ASA 3-D moved to the new facilities at Easton-Newberry Sports Complex …largest contingency of archers in events history with nearly 1,400 registered participants—2,600 attendees including family and vendors.
Expanding from four day event format to a six day format “Spring Training” for archers.
Signed three year agreement with Florida Sports Foundation to return Sunshine State Games as the Florida Sunshine Games Alachua County Festival here under new format that will host Basketball, Volleyball, Tennis, Archery, Canoe/Kayak, Rowing, Racquetball, Lacrosse, Swimming, Synchronized Swimming, Track & Field, and Ultimate (Frisbee).
Assisting City of Alachua’s hosting of the Girls Fast Pitch 12U Babe Ruth World Series
Returning support for Newberry and Diamond Sports baseball tournaments, Gator Swim Club meets (2), Gainesville Senior Games, USSSA Basketball, YBOA Basketball, Katsu Karate, Gator Soccer Alliance tournaments (3-4), Five Points of Life Race Weekend, Jimmy Carnes Indoor Track and Field, Men’s and Women’s JUCO Shootouts and other smaller events.
30,000 Projected Room nights
2010