WELCOME TO

THE GAMES: OPPORTUNITIES FOR BUSINESS

LONDON | RIO DE JANEIRO | BEIJING

HIDDEN OPPORTUNITIES FOR BUSINESS IN… THE ECONOMIC IMPACT OF THE GAMES

ROBIN BEW Editorial Director and Chief Economist Economist Intelligence Unit

Robin Bew is responsible for all editorial operations across the company worldwide, driving the intellectual debate within the business. Robin also retains his long-standing role as Chief Economist, and in this capacity is responsible for the formulation of the Economist Intelligence Unit’s overarching view on the outlook for the global economy.

THE PANEL

ABOUT THE CHAIR

PHIL SMITH Chief Executive Officer, CISCO UK and Ireland; Chairman, UK Technology Strategy Board (TSB)

THE PANEL

THE LONDON SPEAKERS

SIR JOHN ARMITT Chairman

Olympic Delivery Authority

BOB NEILL Parliamentary Under

Secretary of State, Communities and Local Government

EDUARDO PAES Mayor

Rio de Janeiro

CARLOS NUZMAN President

Rio de Janeiro Organising Committee for the Olympic Games

ROB SPEYER President and Co-Chief Executive Officer Tishman Speyer

STEFAN SZYMANSKI Professor of Sports Management University of Michigan

THE PANEL

THE RIO DE JANEIRO SPEAKERS

MA GUOLI Former Chief Operating Officer, Beijing Olympic Broadcasting

Chief Executive Officer and Managing Director, Infront China

MARIO VAN DER MEULEN

Creative Director frog

DAVID WU Beijing Office Lead Partner PricewaterhouseCoopers (PwC)

THE PANEL

THE BEIJING SPEAKERS

Source: Cost: House of Commons, Public Accounts Committee; Delivery jobs: London 2012; Jobs legacy: SQW

THE STATISTICS:

LONDON 2012

COST: the final cost of London

2012 is expected to be around £11bn

DELIVERY JOBS: more than 40,000 jobs were created during the construction phase

Source: Cost: House of Commons, Public Accounts Committee; Delivery jobs: London 2012; Jobs legacy: SQW

THE STATISTICS:

LONDON 2012

COST: the final cost of London

2012 is expected to be around £11bn

TEMPORARY GDP BOOST: the Bank of England

expects the Games to boost third quarter GDP by 0.2%

DELIVERY JOBS: more than 40,000 jobs were created during the construction phase

JOBS LEGACY: the Olympic 'halo effect' is expected to support an average of 17,900 jobs per year across the UK between 2013 and 2015

What percentage of host country business people believe companies in their country did/will benefit from the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

What percentage of host country business people believe their OWN business did/will benefit from the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

HIDDEN OPPORTUNITIES FOR BUSINESS IN…

THE SOCIAL IMPACT OF THE GAMES

What do host country business people list as the top three benefits of the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

What do host country business people list as the top three benefits of the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

What do host country business people list as the top three benefits of the Games?

What do host country business people list as the top three risks posed to business by the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

What do host country business people list as the top three risks posed to business by the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

What do host country business people list as the top three risks posed to business by the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

HIDDEN OPPORTUNITIES FOR BUSINESS IN… THE IMPACT OF THE GAMES ON CONSUMERS

64% of business leaders agree that the benefits of the Games for the host city are / will be more INTANGIBLE (eg, morale, social cohesion) than TANGIBLE (eg, economic growth, new infrastructure)

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

Tangible or intangible benefits?

Will the Games catapult the host city into the "Premier League" of global cities?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

Will the Games catapult the host city into the "Premier League" of global cities?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

Will the Games catapult the host city into the "Premier League" of global cities?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

CONCLUSION: LESSONS FOR BUSINESSES AND POLICY-MAKERS

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: How effective is/was co-operation between the civic authorities and companies to increase business benefits from the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: How effective is/was co-operation between civic authorities and companies to increase business benefits from the Games?

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY: How effective is/was co-operation between civic authorities and companies to increase business benefits from the Games?

Sources: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008; Public sector number is estimate based on London 2012 figures

THE STATISTICS: FUNDING

Sources: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008; Public sector number is estimate based on London 2012 figures

THE STATISTICS: FUNDING

Sources: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008; Public sector number is estimate based on London 2012 figures

THE STATISTICS: FUNDING

Have developed/will develop specific

strategies to capitalise on revenue and/or

marketing opportunities presented by the Olympics

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

Have adopted/will adopt specific business continuity plans to minimise any negative impact on our operations from the Olympics

Have developed/will develop specific

strategies to capitalise on revenue and/or

marketing opportunities presented by the Olympics

Source: Economist Intelligence Unit survey of 815 executives in the UK, Brazil and China, May-June 2012

EIU SURVEY:

Have not developed/are unlikely to develop any specific plans relating to the Olympics

Have adopted/will adopt specific business continuity plans to minimise any negative impact on our operations from the Olympics

Have developed/will develop specific

strategies to capitalise on revenue and/or

marketing opportunities presented by the Olympics

THE STATISTICS: LEGACY To date, Barcelona '92 has had the

largest independently confirmed legacy effect, creating more than 7,000 jobs for the city.

Source: Preuss, H. ( 2004) The Economics of Staging the Olympics: a comparison of the Games 1972-2008

Want to know more? The Economist Intelligence Unit's special report on The Business of the Games will be available at www.thegamesforbusiness.com in September.