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2013 GWS mbH

gwsgws5th Meeting of the EU Expert Group „Sport Statistics“

Mainz, 1st of July, 2013

Institute for Economic Structures Research

Gesellschaft für Wirtschaftliche Strukturforschung mbH

The German Sport Satellite Account (SSA)

Gerd Ahlert

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This study has been funded by the Federal Institute of Sports Science (BISp)and the Federal Ministry of Interior (BMI)

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Overview of the presentation

1. Introduction – SSA key figures

2. Methodological issues of the German SSA compilation

3. Essential data inputs

4. The general compilation procedure

5. Some more detailed SSA results

6. Conclusions and some recommendations

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1. Introduction – SSA key figures

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Introduction – SSA key figures

Table 1: Sport satellite account (SSA) results in some EU member statesand Switzerland

AT CY PL UK NL DE CH

Report year 2005 2004 2006 2006 2006 2008 2008

NACE Rev. 1.1 1.1 1.1 1.1 1.1 2.0 1.1

Employment, in millions in mill. FTE

sport-related 0.242 0.007 0.225 0.632 0.130 1.766 0.089

% of total 6.4 2.2 1.54 2.5 1.5 4.4 2.5

Gross value added, in billion EUR in billion.

Swiss

Francs

sport-related 10.7 0.3 5.3 39.9 4.7 73.1 9.09

% of total 4.9 2.4 2.0 2.3 1.0 3.3 1.7

Consumption of private households, in billion EUR in billion.

Swiss

Francs

sport-related 4.9 0.3 3.5 35.2 / 87.2 /

% of total 3.6 3.7 2.1 2.9 / 6,6 /

Sources: European Commission: 2011, Statistics Netherlands et al.: 2012,Rütter et al.: 2011, author’s calculations.

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2. Methodological issues of the German SSA compilation

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Methodological issues of the German SSA compilation

1. Transformation of the „Vilnius Definition of sport“• NACE rev. 1.1 to 2.0• CPA

2. Empirical operationalization of the „Vilnius Definition of sport“• identification of sport shares within final demand categories

mostly by primary data collection• linking the Vilnius definition to 71 types of sports• linking the Vilnius definition to 59 types of sports facilities

3. Implementation of sportspecific expenditure surveys on• sport-related consumption of private households for both active

participation and passive interest• expenditure in favor of sports in the fields of advertisement,

sponsoring and media rights• gross fixed capital formation concerning the construction and

modernization / renovation of sports facilities

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Methodological issues of the German SSA compilation

5. Identification of supplemental data sources• Federal Statistical Office• Sporteconomic studies (i.a. sport development reports)• other statistics (i.a. transport statistics)

4. Designing the general compilation framework of the German SSA• Input-Output accounts (IOA) Supply and use tables (SUT) Symmetric Input-Output table (IOT)

• Commodity-flow accounts• Experiences with regard to satellite accounts for other cross-

section activities (health, tourism) as well as to sports (IOTSP)• General recommendations by the handbook of National Accounts

(2008)• Recommendations by the EU Expert Group „Sport Statistics“

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Methodological issues of the German SSA compilation

Table 2: The general structure of the German SSA

Source: Own representation

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3. Essential data inputs

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Essential data inputs

• Domestic Product compilation for the reference year 2008• Supply and Use table (SUT) for the reference year 2008• Valuation Matrices (unpublished) for the reference year 2008• Sportspecific extra analysis of the detailed commodity-flow accounts

according to the Vilnius Definition of Sports• Household consumption statistics (COICOP)• Government consumption statistics (COFOG)• Transport statistics• Employment statistics• Expenditure survey on sport-related consumption of private households for

both active participation and passive interest (Preuss, Alfs & Ahlert: 2012)• Expenditure survey on gross fixed capital formation concerning the

construction and modernization / renovation of sports facilities (An derHeiden et al.: 2012)

• Sport development reports (Breuer et al.: 2006ff)• Other sporteconomic studies• Etc.

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4. The general compilation procedure

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The general compilation procedure

The SSA calculations have been recorded on the basis of a sportspecific extraanalysis of the IOA by the Federal Statistical Office for reporting year 2008.• Results of the commodity-flow accounts as well as of the output matrix with regard

to the sports-related products SIO 9-digit numerical code goods identified inaccordance with the Vilnius Definition of Sport (approx. 423) 65 industries of economy all categories of final uses a total of 2,643 different products

• Valuation matrices concerning the transition from producers’ basic prices topurchasers’ market prices for the sport-relevant products

• The multi-stage SSA calculation procedure was carried out totally within the“limits” of the IOA, it has both “bottom-up” elements – in which results of the SSA are “extracted”

(more or less directly) from the extra analysis – and it has also “top-down” elements – in which the detailed results of sport-related

studies are “carried down” – in order to ensure consistency at the highly-detailed SIO 9-digit numerical code level for individual products within thesport-specific components of the final demand

The SSA compilation procedure was evaluated by the Federal StatisticalOffice during the project.

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5. Some more detailed SSA results

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Some more detailed SSA results

Within the German SSA for the reporting year 2008the following four tables of results for 10 aggregatedproducts and 11 aggregated industries aredistinguished:

• The production matrix of the SSA• The supply matrix of the SSA at basic prices and

transition to purchasers’ prices• The use matrix of the SSA at purchasers’ prices• The employment table of the SSA

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Some more detailed SSA results

Source: Own calculations

Table 3: The production matrix of the German SSA for the reference year2008, particulars in bill. EUR

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Some more detailed SSA results

Source: Own calculations

Figure 1: Contribution of individual industries to the sport-related grossvalue added in Germany in the reference year 2008, particulars inper cent

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Some more detailed SSA results

Source: Own calculations

Figure 2: Product structure of sport-related consumption by householdsin Germany in the reference year 2008, particulars in per cent

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Some more detailed SSA results

Source: Own calculations

Figure 3: Share of individual industries to overall sport-related productionresp. output in Germany in the reference year 2008, particulars inper cent

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Some more detailed SSA results

Source: Own calculations

Figure 4: Composition of the sport-related gross domestic products inGermany in the reference year 2008 with regard to its demand-side related components, particulars in bill. EUR

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Some more detailed SSA results

Source: Own calculations

Figure 5: Contribution of individual industries to the sport-relatedemployment in Germany in the reference year 2008, particularsin per cent

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6. Conclusions and recommendations

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Specific conclusions concerning the German SSA

The German SSA at hand still meets many of the demandsmade by an SSA: it fulfills a statistical information function for politics, economy and

society. it provides a current picture of the diversity of the sport economy. it creates a raised awareness of the economic importance of sport. it facilitates an estimation of the central interrelationship between the

sport economy and other economy, as well as within the areas of thesport economy.

if regularly updated, it can serve to identify the growth segments in thesport economy and facilitate productivity analyses.

it can make a contribution towards economic foundation of sportingpolitical decisions.

and last but least it can serve the foundation of sport economic decisionsin companies, clubs and associations (e.g. advertising and sponsorshipbudgets, fixed capital investment decisions, etc.).

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General conclusions concerning the SSA methodology

On account of the German SSA compilation experience thefollowing more general methodological comments resp.recommendations can be sum up in few words:

1) At least a primary data collection concerning sport-relatedexpenditure of private households is necessary for getting acomplete picture concerning the direct economic impact of sports

2) Supply and use tables (SUT) within the Input-Output accounts(IOA) should be the starting point for the SSA compilation because they are annually available (EU obligation) they are directly related to the commodity-flow accounts and output

accounts within the IOA due to the existence of valuation matrices enable a consistent

estimation of sport-related trade services they provide optimal connections to primary data collections,

business statistics, etc.

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General conclusions concerning the SSA methodology

4) Clarifications concerning the Vilnius definition• Completeness with regard to sport-related products transportation expenses related to trips due to sports sport-related expenses for cleaning and washing and care (esp.

chemical products) inclusion of expenses directly related to gross fixed capital

formation with regard to sports facilities beyond “constructionservices”

• Level of detail of some sport-related product categories some of them seem to have no real relevance (e.g. antisera,

vaccine) or they are hardly resp. not seriously to quantify (e.g. expenses

related to doping)

3) What is the optimal detail level of the SSA results with regard tothe purpose of consulting the sport political decision makers?

5) Keep in mind that the SSA is a SNA based macroeconomicaccountant framework.

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Some more detailed SSA results

Source: Own representation

Table 4: Overview concerning sport-relevant products (extract)goods directly related to sports Services directly related to sports

Commodities directly related to grosscapital formation (investments) in sportfacilities

Construction services

Animals and their upkeepWholesale and retail trade; repair of motor vehiclesand motorcycles

Dietary foods Transportation services

Isotonic drinks Accommodation and food service activities

Paper and print products Publishing activities

Products of mineral oil production Programming and broadcasting activities

TextilesStorage information and communication services (andfor sport-related investments)

Clothing Insurance services

Shoes and bags Real estate activities

Chemical productsLegal and accounting activities (and for sport-relatedinvestments)

Pharmaceutical products 'Management consultancy activities

Sports equipment and accessories,(incl. balls, weapons, organisingcompetitions)

Architectural and engineering activities; technicaltesting and analysis

Vehicles specifically for sport (incl.bicycles, motor bicycles, boots)

Scientific research and development

Advertising and market research

Veterinary activities

Rental and leasing activities

Travel agency, tour operator reservation service

Other services for sport-related investments

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The German Sport Satellite Account (SSA)

Gerd AhlertThank you very muchfor your attention.

Gesellschaft für Wirtschaftliche Strukturforschung mbHHeinrichstr. 30 ° D – 49080 OsnabrückTel.: + 49 (541) 40933-170, Fax: + 49 (541) 40933-110Email: ahlert [at] gws-os.com, Internet: www.gws-os.com

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