the global mobile games landscape reloaded
DESCRIPTION
Once again, we teamed up with Newzoo to offer game publishers an overview of the current opportunities and challenges of the global mobile games market. This new infographic offers insights in the areas of market size, growth potential as well as monetization appeal, and gives detailed metrics at both the macro and the individual player level. It also offers a concluding appeal score of the various global regions for mobile game publishers. - See more at: http://visual.ly/global-mobile-games-landscape-reloaded#sthash.kdISJrsY.dpufTRANSCRIPT
GLOBAL MOBILE GAMES REVENUE RELOADED
THE GLOBAL MOBILE GAMES LANDSCAPE
Total mobile games revenue will double by 2017
With over $12.2 BN, Asia Pacific remains by far the largest mobile games market worldwide
MOBILE GAMES MONETIZATION WORLD MAP RELOADED
AVERAGESPEND*
$4.9553MPAYERS
35MPAYERS
AVERAGESPEND*
$1.53
NORTH AMERICAREVENUE 2014e
$4.9BN
25%YoY Growth
LATIN AMERICAREVENUE 2014e
$510M60%YoY Growth
YoY Growth 25%
WESTERN EUROPEREVENUE 2014e
$3.2BNEASTERN EUROPE
REVENUE 2014e
$630M
YoY Growth 36%
REVENUE 2014e
$380MMIDDLE EAST & AFRICA
YoY Growth 33%
ASIA PACIFICREVENUE 2014e
$12.2BN
YoY Growth 21%
* per month per paying mobile gamer
15.2%
28.2%
$22.5BN
$6.5BN$4.8BN
$12.8BN$15.2BN
2013 2014e 2017e
TABLETS
SMARTPHONES*
TOTAL $12.8BN$17.5BN$21.7BN
$35.4BN
CAGR 2013-2017
19.1%TOTAL
TABLETS
SMARTPHONES
* includes feature phones
GEOGRAPHIC APPEAL MATRIX RELOADED
SOURCESAppLi� Data (H1 2014)Newzoo Global Games Market Report 2014 (June 2014)
66MPAYERS
AVERAGESPEND*
$6.21
57MPAYERS
AVERAGESPEND*
$0.7459MPAYERS
AVERAGESPEND*
$0.54243M
PAYERS
AVERAGESPEND*
$4.17
WESTERN
MOBILE GAMESMARKET SIZE
$
RUSSIA
OTHERCOUNTRIES
OTHERCOUNTRIES
BRAZILMEXICO
AUSTRALIAS. KOREAJAPAN
$3.09 $3.06
iOS ANDROID
$1.61 $1.16$1.33 $0.74
$3.78 $2.30
iOS ANDROID
$2.49 $2.01
iOS ANDROID
$1.58 $0.80
iOS ANDROID
$1.51 $0.76
$1.17 $0.45
iOS ANDROID
$2.26 $1.53
iOS ANDROID
OTHERCOUNTRIES
CPIs are averaged across country
groups/continents
GLOBAL APPEALSCORE FOR
MOBILE GAME PUBLISHERS
CPI LEVELSPER LOYAL GAMER
MONETIZATIONPOTENTIAL
GROWTHPOTENTIAL
Based on mobile games revenue
CAGR 2013-2017
Based on share of payers and average
spend per payer
Based on estimated mobile games
revenue in 2014
NORTH AMERICANORTH
AMERICA LATIN AMERICA
LATIN AMERICAEASTERN
EUROPEEASTERNEUROPE MIDDLE EAST
& AFRICAMIDDLE EAST
& AFRICAASIAPACIFIC
ASIAPACIFIC
R E L O A D E DR E L O A D E D
152MPLAYERS
153MPLAYERS
110MPLAYERS
740MPLAYERS
178MPLAYERS
148MPLAYERS
WESTERNEUROPE
www.AppLi�.com www.newzoo.com
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