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The purpose of this project is to produce a publication which is aesthetically pleasing utilizing a grid produced by the golden section rectangle. IN

TRO

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PURPOSE

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TABLE OF CONTENTS

Purpose Table of Contents

HistoryFunction

What, Why & How?Five Text

Expansion

p. 2p. 3p. 4p. 5p. 6 - 7p. 8-18p. 19 - 26

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THE

GO

LDEN

REC

TAN

GLE

HISTORY

The golden rectangle, one with a ratio of 1: 1.618…, was constructed by Grecians. Ancient Greek philospher Pythagoras is credited with discovering the ratio which was he found reoccured throughout nature. The resulting shape was considered to have the most visually appealing proportions. Throughout time, the shape has left a huge impression (especially in art and architecture). Its influence is still heavily present today is modern architecture and graphic arts.

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FUNCTION

The function of the golden rectangle is to add balance and harmony to works of art. In graphic design, the golden rectangle is can be utilized to produce a grid system to which content can be aligned. The resulting design feels very harmonic and and structured.

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THE

GR

IDS

WHAT, WHY & HOW?

What?

The grid system in graphic design is a way of organizing content on a page, using any combination of margins, guides, rows and columns. A grid provides a framework for composition through its network of horizontal and vertical intersecting lines that organize an organize and divide the page into field and interval, thereby creating a guide for establishing proportional relationships between the composition’s design elements. One grid, or a collection of grids, may be used across an entire project to achieve a consistent look and feel.

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Why?

Visual communitcation carries its message and meaning through the organization and arragnement of disparate design elements. The clarity and immediacy of any message is further achieved with visual unity by the use of the grid.

How?

1. Starting on left side and abovethe left circle drag diagonally to create a new rectangle.

2. Option drag new rectangle to new location.Select new rectangle and copy then paste. Next rotate second rectangle 90 degrees and align to right and bottom of first rectangle.

3.Then draw diagonals line and group (as shown in b.) Then option drag to new location.

5. Then copy, paste and rotate 90 degrees. Align left side and bottom. Select both and group.

6. Option drag to new location.Then copy paste and rotate 90 degrees. Align right and bottom. Select all and group.

7. Option drag to new location. Then copy and paste. Rotate 90 degrees. Paste again, then rotate 180 degees. Align all to center and group.

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FIVE

TEX

TS

Golden Section RectangleRecipePoem

Principles of GridCenus

p. 9, p. 12, 13p. 14, 17p. 10, 16p. 15, 17

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FLOUR-LESS P-NUT BUTTER COOKIES

1 c.1 c.

1 lg.1 tsp.1 tsp.

p-nut buttersugaregg, slightly beatenbaking sodavanilla Directions

1. Cream together peanut butter and sugar.2. Beat in remaining ingredients.3. Shape into quarter-sized balls. Place on greased cookie sheet and flatten with fork. (They spread.)4. Bake 10-11 minutes at 350 degrees.5. Cool 2 minutes before removing to cooling racks.

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GO

LDEN

SEC

TIO

N

REC

TAN

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Named the golden ratio by the Greeks, the number 1.61803… can be found everywhere. This number (known as the numerical value “phi” in Greek), at a ratio to one, makes up the golden section rectangle. Phi is prevalence throughout nature and possesses the ability to achieve a perfectly aesthetic composition.

Since phi is a mean by which you can achieve beautiful compositions, it finds great us

art, design and architecture. The golden section rectangle is utilized to produce grid systems to which these works align; thus subconsciously attracting the viewers’ attention without knowing why. Phi allows artists, designers, architects, and so on to organize their work in a way that is both professional and attractive.

“Without mathematics there is no art.”Luca Pacioli

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PRINCIPLES OF THE GRID

The principles in adopting any grid for creative use can be summarized as follows:

· Let the grid account for the elements that are legitimately repetitive

· Let it free the designer to play a game of arrangement in spacial context

· Let it be useful for bringing toether separate elements that do not easily fit

together

· Consider the grid the spine and bone structure

Zoning is a way of allocating space for a certain function on a fairly predictable basis. To state the concept of zoning positively rather than negatively, as is usually the case, zoning is reserving places within a plan for things to happen. It is the happening and not the confining structure that is

expressive.Using a grid to design for specific content involves “privileging the actors, subduing the technicians.” The “actors” are the elements playing on the surface; the “technicians” are the guidelines of the substructure, in this case a grid.

What I’m looking for in the surface image is something brought to life by the underlying structure and vocabulary of forms.

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Named the golden ratio by the Greeks, the number 1.61803… can be found everywhere. This number (known as the numerical value “phi” in Greek), at a ratio to one, makes up the golden section rectangle. Phi is prevalence throughout nature and possesses the ability to achieve a perfectly aesthetic composition.

Since phi is a mean by which you can achieve beautiful compositions, it finds great us art, design and architecture. The golden section rectangle is utilized to produce grid systems to which these works align; thus subconsciously attracting the viewers’ attention without knowing why. Phi allows artists, designers, architects, and so on to organize their work in a way that is both professional and attractive.

“Without mathematics there is no art.” Luca PacioliG

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12

Two roads diverged in a yellow wood,And be one traveler, long I stood And looked down one as far as I couldTo where it bent in the undergrowth;

Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted

wear; Though as for that the passing there Had worn them really about the same,

And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way,

I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence:

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.

THE ROAD NOT TAKEN by Robert Frost

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FLO

UR

-LES

S P-

NU

T B

UTT

ER C

OO

KIE

S

Directions

1. Cream together peanut butter and sugar.2. Beat in remaining ingredients.3. Shape into quarter-sized balls. Place on greased cookie

sheet and flatten with fork. (They spread.)4. Bake 10-11 minutes at 350 degrees.5. Cool 2 minutes before removing to cooling racks.

1 c. p-nut butter1 c. sugar1 lg. egg, slightly beaten1 tsp. baking soda1 tsp. vanilla

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THE ROAD NOT TAKEN by Robert Frost

Two roads diverged in a yellow wood,And be one traveler, long I stood And looked down one as far as I couldTo where it bent in the undergrowth;

Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same,

And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.

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# City and State Population

1 New York, NY 8,175,1332 Los Angeles, CA 3,792,6213 Chicago, IL 2,695,5984 Houston, TX 2,099,4515 Philadelphia, PN 1,526,006C

ENSU

S2010 Top 5 United States Cities by Population

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PRINCIPLES OF THE GRID

The principles in adopting any grid for creative use can be summarized as follows:

Let the grid account for the elements that are legitimately repetitive

Let it free the designer to play a game of arrangement in spacial context

Let it be useful for bringing toether separate elements that do not easily fit together

Consider the grid the spine and bone structure

Zoning is a way of allocating space for a certain function on a fairly predictable basis. To state the concept of zoning positively rather than negatively, as is usually the

case, zoning is reserving places within a plan for things to happen. It is the happening and not the confining structure that is expressive.

Using a grid to design for specific content involves “privileging the actors, subduing the technicians.” The “actors” are the elements playing on the surface; the “technicians” are the guidelines of the substructure, in this case a grid.

What I’m looking for in the surface image is something brought to life by the underlying structure and vocabulary of forms.

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CENSUS

2010 Top 5 United States Cities by Population

# City and State Population

1 New York NY 8,175,1332 Los Angeles CA 3,792,6213 Chicago IL 2,695,5984 Houston TX 2,099,4515 Philadelphia PN 1,526,006C

ENSU

S

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19

EXPANSION

EXPANSION 21

THE ROAD NOT TAKEN

TWO ROADS DIVERGED

IN A YELLOW

WOOD,

AND BE ON

E TRAVELER,

LONG I STOOD AND LOOKED

DOWN

ONE AS FAR AS I COULD

THE ROAD NOT TAKEN

TWO ROADS DIVERGED

IN A YELLOW W

OOD,

AND BE ON

E TRAVELER,

LONG I STOOD AND LOOKEDTO WHERE IT BENT IN THE UNDERGROWTH;DOW

N ONE AS FAR AS I COULD

23

Then took the other, as just as fair,And having perhaps the better claim, Because it was grassy and wanted wear;Though as for that the passing there, Had worn them really about the same,

And both that morning equally lay, In

leaves no step had trodden black.

Oh, I kept th

e first for another day! Yet

knowing how way leads on to way, I

doubted if I should ever come back. I s

hall be tellin

g this

Then took the other, as just as fair,And having perhaps the better claim, Because it was grassy and wanted wear;Though as for that the passing there, Had worn them really about the same,

And both that morning equally lay, In

leaves no step had trodden black.

Oh, I kept th

e first for another day! Yet

knowing how way leads on to way, I

doubted if I should ever come back. I s

hall be tellin

g this

with a sigh, Somewhere ages and ages hence:

Two roads diverged in a wood, AND I-

I took the one less traveled by,

And that has made all the

DI F

FE

RE

NC

E.

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