the grid: final pitch
TRANSCRIPT
-
7/30/2019 The Grid: Final Pitch
1/66
the grid
-
7/30/2019 The Grid: Final Pitch
2/66
the grid
technology
interactive
design
-
7/30/2019 The Grid: Final Pitch
3/66
the grid
why
-
7/30/2019 The Grid: Final Pitch
4/66
the grid
?
?
-
7/30/2019 The Grid: Final Pitch
5/66
the grid
-
7/30/2019 The Grid: Final Pitch
6/66
the grid
-
7/30/2019 The Grid: Final Pitch
7/66
the grid
-
7/30/2019 The Grid: Final Pitch
8/66
the grid
average attentionspans are decreasing
8secondsin 2012
12secondsin 2000
9secondsfor agold fish
-
7/30/2019 The Grid: Final Pitch
9/66
the grid
after adopting a responsivewebsite, time inc. saw a
23%increase in mobile usage from
where it was previously
-
7/30/2019 The Grid: Final Pitch
10/66
the grid
-
7/30/2019 The Grid: Final Pitch
11/66
the grid
target audience
freelanceweb designer
the design nerd
joe, 25
restaurantowner
the technophobe
leslie, 38
wedding receptionvenue owner
the skeptic
lisa, 40
-
7/30/2019 The Grid: Final Pitch
12/66
the grid
target audience
restaurantowner
leslie, 38
the technophobe
-
7/30/2019 The Grid: Final Pitch
13/66
the grid
-
7/30/2019 The Grid: Final Pitch
14/66
the grid
-
7/30/2019 The Grid: Final Pitch
15/66
the grid
-
7/30/2019 The Grid: Final Pitch
16/66
the grid
-
7/30/2019 The Grid: Final Pitch
17/66
the grid
target audience
freelanceweb designer
joe, 25
the design nerd
-
7/30/2019 The Grid: Final Pitch
18/66
the grid
you know that mobile devices matternow show your clients
learn more at the gridgridresponsively.com/designer
Education + Demonstration. Client Focused.
-
7/30/2019 The Grid: Final Pitch
19/66
the grid
-
7/30/2019 The Grid: Final Pitch
20/66
the grid
-
7/30/2019 The Grid: Final Pitch
21/66
the grid
target audience
wedding receptionvenue owner
lisa, 40
the skeptic
-
7/30/2019 The Grid: Final Pitch
22/66
the grid
the web is everywhere.is your business?
learn more at the gridgridresponsively.com/three
Be where your customers are. They expect it.
-
7/30/2019 The Grid: Final Pitch
23/66
the grid
the web is everywhere.
is your business?
learn more at the gridgridresponsively.com/three
Be where your customers are. They expect it.
The Library Caf
274 Main St.
Farmingdale, NY 11735
take the next step.you are invited to try the gridfree for thirty days.
visit gridresponsively.com/postcardto get started today.
-
7/30/2019 The Grid: Final Pitch
24/66
the grid
-
7/30/2019 The Grid: Final Pitch
25/66
the grid
-
7/30/2019 The Grid: Final Pitch
26/66
the grid
A List ApartSmashing Mag.
The Next Web
SixRevisions
This is Responsive
MediaQueries
Resp Design,
Resp Illust.
John Polacek
Responsivedesign.ca
Wee Nudge
sweet spot
designer focused
client focused
technical demonstration
-
7/30/2019 The Grid: Final Pitch
27/66
the grid
cost comparison scale
$0 $10the grid: free editioncompetitorswith advertising
the grid:pro subscription
-
7/30/2019 The Grid: Final Pitch
28/66
the grid
free vs. profree pro
Basic Content and Demos
Commenting and Sharing
Basic Gridsite Website
Demo Library
Live Bookmarks / Pop-Out
Advertising
-
7/30/2019 The Grid: Final Pitch
29/66
the grid
why
-
7/30/2019 The Grid: Final Pitch
30/66
the grid
responsive design doesnot only look better
it is alsoprofitable
-
7/30/2019 The Grid: Final Pitch
31/66
the grid
consistent
+engaging
-
7/30/2019 The Grid: Final Pitch
32/66
the grid
the web is
everywhere
-
7/30/2019 The Grid: Final Pitch
33/66
the grid
Aaux Pro
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Kulturista
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
logo color palette typography photography
aaux pro sc
abcdefghijklmn
opqrstuvwxyz
1234567890
brand toolkit
-
7/30/2019 The Grid: Final Pitch
34/66
the grid
content needsto be focused
benefits + impacts
-
7/30/2019 The Grid: Final Pitch
35/66
the grid
real world. real value.
-
7/30/2019 The Grid: Final Pitch
36/66
the grid
17% of page viewslast less thanfour seconds.
example content
-
7/30/2019 The Grid: Final Pitch
37/66
-
7/30/2019 The Grid: Final Pitch
38/66
the grid
example content
the web iseverywhere.is your business?
-
7/30/2019 The Grid: Final Pitch
39/66
the grid
the grid: homepage
gridresponsively.com
-
7/30/2019 The Grid: Final Pitch
40/66
the grid
the grid: sections
gridresponsively.com/tour
-
7/30/2019 The Grid: Final Pitch
41/66
the grid
the grid: responsive design
gridresponsively.com/tour/responsive-design
-
7/30/2019 The Grid: Final Pitch
42/66
the grid
the grid: resources
gridresponsively.com/resources
-
7/30/2019 The Grid: Final Pitch
43/66
the grid
the grid: gridsite
gridresponsively.com/gridsite
-
7/30/2019 The Grid: Final Pitch
44/66
the grid
ancillaries: advertising
-
7/30/2019 The Grid: Final Pitch
45/66
the grid
ancillaries: social mediafacebook.com/gridresponsively @thegridis
-
7/30/2019 The Grid: Final Pitch
46/66
the grid
additional ancillaries
the web is everywhere.is your business?
learn more at the gridgridresponsively.com/three
Be where your customers are. They expect it.
The Library Caf
274Main St.
Farmingdale,NY 11735
take the next step.you are invited to try the gridfree for thirty days.
visit gridresponsively.com/postcardto get started today.
ii
the gridclient
handbook
responsive design
ix thegrid client handbook: responsivedesign
x
nowwhat?
Thisbookwilldiscussresponsivedesign,arecentwebsitedesign
techniquethataimstocreateonewebsitewhichworksacrossdesktops,
laptops,tablets,smartphones,andtheoreticallyanyotherfuturedevice
type.Responsivedesignisthefutureofthe web,becauseitcreatessites
thatarefuture-focusedandmodern.
Asasmallbusinessowner,youmaybeconcernedaboutthecostortime
tobuildaresponsivewebsite.Whatisit?Willit costmybusinessmore
money?Isitreallynecessary?Wouldntitbe easiertobuildaseparate
mobilesite?Willittakemoretimeto buildaresponsivesite?
Whydoesitmatter?
Thatiswhatthisbookwill discuss. Itisa complementof TheGrid
websiteanditsdemosandexamples.Itisdesignedforquickreading
andreference.Togainan understandingofresponsivedesign.Tosee
relevantstatistics.Toseeresponsivedesignusedtoday.Toseeimpacts
andbenets.Whenyourenished,recommendittoothersmall
businessowners,sotheycanto seethebenetsofawebsitethatworks
everywhere.Thewebiseverywhere.Areyouready?
the web is more thanjust the desktop
44 the grid clienthandbook: responsivedesign
responsivedesignexamples 45
build one siteeverywhere.You know what responsive design is.
You know the benefits.
You know whyit is important foryourbusiness.
Youve seen the examples.
So what are you waiting for? Start today.
gridresponsively.com/handbooktry gridsite. one site. all devices.
build one site
fast. easy. effortless.
sign up today
-
7/30/2019 The Grid: Final Pitch
47/66
the grid
additional ancillaries
the grid
in your
community
nyc event guidemayjuly 2013
find more events
and register online at
events.gridresponsively.com
the web is everywhere.is your business?
learn more at the grid
gridresponsively.com
may 2013
june 2013 july 2013
future trends in web design
tuesday,may7, 79pmoslocoffeeroasters,422e 75thst.
Fromsmart televisionsto 5.5-inchsmartphones,what
isthefutureoftheweb?Whatcanyou,asabusiness
ownerexpect?JoinTheGridaswespeakaboutthe
futureand itsbusinessimpa cts.
Free.Registeratevents.gridresponsively.com
geolocation + your website
wednesday,june12,89:30pmthirdrailcoffee,240sullivanst.
Wanttobetterreachyourcustomers?Didyouknow
yourwebsiteandadvertisingcantakeadvantage
oftheGPSinyourcustomerssmartphones?Inthis
session,learnmoreaboutthisandhowtogetstarted.
Free. Registeratevents.gridresponsively.com
e-commerce on mobile devices:
what to know
thursday,july11,79pmostcaf,441e12thst.
Isyou websitesshoppingcart mobile-friendly?
Doyouknowwheretobegin?Howshoppingonline
isdifferentonmobilethanondesktops?Whatyour
customersexpect? Atthis session,learn moreabout
e-commerceonmobileandhowtoincreasesales.
Free. Registeratevents.gridresponsively.commonthly open forum
thursday,may23, 79pmbluebottlecoffee,160berryst.
Haveaquestionabouttheweb?Curiousaboutanew
technology?Wanttoknowifthereisanythingelse
youshouldbedoingforyourbusiness?Needadvice?
Nowisyourturntoaskatourmonthlyopenquestion
andanswer session.Free.Registeratevents.gridresponsively.com
monthly open forum
monday,june24,79pmbirchcoffee,5e27thst.
Haveaquestionabouttheweb?Curiousaboutanew
technology?Wanttoknowifthereisanythingelse
youshouldbedoingforyourbusiness?Needadvice?
Nowisyourturntoaskatourmonthlyopenquestion
andanswersession.Free. Registeratevents.gridresponsively.com
monthly open forum
tuesday,july29,79pmgroundsupport,399w broadway.
Haveaquestionabouttheweb?Curiousaboutanew
technology?Wanttoknowifthereisanythingelse
youshouldbedoingforyourbusiness?Needadvice?Nowisyourturntoaskatourmonthlyopenquestion
andanswersession.
Free. Registeratevents.gridresponsively.com
-
7/30/2019 The Grid: Final Pitch
48/66
the grid
supporting collateral
-
7/30/2019 The Grid: Final Pitch
49/66
the grid
exhibition space
-
7/30/2019 The Grid: Final Pitch
50/66
the grid
exhibition poster and postcard
M
AKE
YOUR
M
ARK
GROUP 1
Exhibition DatesMon 4/29 Fri 5/3
Opening ReceptionWed 5/1 6PM 8PM
senior exhibition 2013
The Department of Visual Communications:Art & Graphic Design presents
Admission is free and the galleryi s accessibleto persons with mobilityimpairments.
Foraddi tional information, please call631-420-6118 or631-420-2181.
Anexhibitionofproducts,campaignsandservices
developedbystudentsgraduatingfromtheSchool
ofBusiness Baccalaureateprogram inVisual
Communications:Art& GraphicDesign.Jeffrey Betts
Rudy Calderon
Frank Corrao
Patrick Flanagan
Ellen Gilles
Anne Marie Horan
Adam Joseph
Anthony Kondyra
Alyson Prete
Robert Wulff
M
AKE
YOUR
M
ARK
senior exhibition 2013
make your mark title
contributed by rudy calderon.
poster designed by jeffrey betts.
the webis everywhere
the gridjeffrey betts
make your mark
senior exhibition 2013
exhibition dates
Mon 4/29 Fri 5/3
opening reception
Wed 5/1 6PM 8PM
find out how to make it work for you
-
7/30/2019 The Grid: Final Pitch
51/66
-
7/30/2019 The Grid: Final Pitch
52/66
the grid
event guide: online & print
the grid
in your
community
nyc event guidemayjuly 2013
find more events
and register online at
events.gridresponsively.com
the web is everywhere.is your business?
learn more at the grid
gridresponsively.com
may 2013
june 2013 july 2013
future trends in web design
tuesday,may7,79pmoslocoffeeroasters,422e75thst.Fromsmarttelevisionsto5.5-inchsmartphones,what
isthefutureoftheweb?Whatcanyou,as abusiness
ownerexpect?JoinTheGridaswespeakaboutthe
futureanditsbusinessimpacts.
Free.Registerat events.gridresponsively.com
geolocation + your website
wednesday,june12, 89:30pmthirdrailcoffee, 240sullivan st.Wanttobetterreachyourcustomers?Didyouknow
yourwebsiteandadvertisingcantakeadvantage
oftheGPSinyourcustomerssmartphones?Inthis
session,learnmoreaboutthisandhowtogetstarted.
Free.Registerat events.gridresponsively.com
e-commerce on mobile devices:
what to know
thursday,july11, 79pmostcaf,441e12thst.Isyou websitesshopping cartmobile-friendly?
Doyouknowwheretobegin?Howshoppingonline
isdifferentonmobilethanondesktops?Whatyour
customersexpect?Atthissession,learnmoreabout
e-commerceonmobileandhowtoincreasesales.
Free.Registerat events.gridresponsively.com monthly open forum
thursday,may23,79pmbluebottlecoffee,160berryst.Haveaquestionabouttheweb?Curiousaboutanew
technology?Wanttoknowifthereisanythingelse
youshouldbedoingforyourbusiness?Needadvice?
Nowisyourturntoask atourmonthlyopenquestion
andanswersession.
Free.Registerat events.gridresponsively.com
monthly open forum
monday,june24,79pmbirchcoffee,5e27thst.Haveaquestionabouttheweb?Curiousabouta new
technology?Wanttoknowifthereisanythingelse
youshouldbedoingforyourbusiness?Needadvice?
Nowisyourturntoaskat ourmonthlyopenquestion
andanswer session.
Free.Registerat events.gridresponsively.com
monthly open forum
tuesday,july29,79pmgroundsupport,399wbroadway.Haveaquestionabouttheweb?Curiousaboutanew
technology?Wanttoknowifthereisanythingelse
youshouldbedoingforyourbusiness?Needadvice?
Nowisyourturntoask atourmonthlyopenquestion
andanswersession.
Free.Registerat events.gridresponsively.com
-
7/30/2019 The Grid: Final Pitch
53/66
the grid
marketing strategy
-
7/30/2019 The Grid: Final Pitch
54/66
the grid
marketing strategyfacebook.com/gridresponsively @thegridis
According to The Associated Press, verage attentionspan in 2012 was 8 seconds. The average attentionspan of a gold fish is 9 seconds.
Be where your customers are. The expect your siteto work everywhere.
-
7/30/2019 The Grid: Final Pitch
55/66
the grid
marketing strategy
the web is everywhere.is your business?
learn more at the gridgridresponsively.com/three
Be where your customers are. They expect it.
The Library Caf
274 Main St.
Farmingdale, NY 11735
take the next step.you are invited to try the gridfree for thirty days.
visit gridresponsively.com/postcardto get started today.
-
7/30/2019 The Grid: Final Pitch
56/66
the grid
freemium model
free account
$10/month pro account
-
7/30/2019 The Grid: Final Pitch
57/66
the grid
free vs. profree pro
Basic Content and Demos
Commenting and Sharing Basic Gridsite Website
Demo Library
Live Bookmarks / Pop-Out
Advertising
-
7/30/2019 The Grid: Final Pitch
58/66
the grid
costspost-graduation
Web Hosting (3 years) $413
Domain names $20
Web designer salary $97,000
Web developer salary $91,000
Advertising on Inc. (Online) $290
Advertising in Inc. Magazine (Print) $161,400
Total $162,123
this semester
Web Hosting $0
Domain names $20
Exhibition books $350
Exhibition postcards $69
Notebook giveaways $181
Styluses $213
Business Cards $14
Stickers $81
Total $928
-
7/30/2019 The Grid: Final Pitch
59/66
the grid
aigaixda
design ignites change
kickstarter
-
7/30/2019 The Grid: Final Pitch
60/66
the grid
feb 13
may 13
jan 14 jan 15
launch
timeline
Basic concept developed
Prototypes presented
Launch as beta in May
Final site will launch
Establish partnershipswith local Chambersof Commerce
Community features
Google Hangouts
Partner with merchants
-
7/30/2019 The Grid: Final Pitch
61/66
the grid
feb 13
timeline
Basic concept developed
Prototypes presented
Launch as beta in May
-
7/30/2019 The Grid: Final Pitch
62/66
the grid
feb 13
may 13
launch
timeline
Basic concept developed
Prototypes presented
Launch as beta in May
Final site will launch
Establish partnershipswith local Chambersof Commerce
-
7/30/2019 The Grid: Final Pitch
63/66
the grid
feb 13
may 13
jan 14 jan 15
launch
timeline
Basic concept developed
Prototypes presented
Launch as beta in May
Final site will launch
Establish partnershipswith local Chambersof Commerce
Community features
Google Hangouts
Partner with merchants
-
7/30/2019 The Grid: Final Pitch
64/66
the grid
education
demonstration
-
7/30/2019 The Grid: Final Pitch
65/66
the grid
register for updates atgridresponsively.com
-
7/30/2019 The Grid: Final Pitch
66/66
the grid
thank you
jeffrey betts
jeffreybetts.me
@jeffreybetts
gridresponsively.com
[email protected]@thegridis