The Importance ofFinding Your

“WHY”to have a successful

Home BasedBusiness

Article 4 of the Complete Home Based Success Formula - Part 2

Self-knowledge, learning to

understand yourself and

using your abilities in your Home

Based Business is a process not a

once off occurrence. The better

you know yourself and understand your “WHY” the bigger

your chances of developing a successful and sustainable Home

Based Business will be.

Much research has been done on this subject. I want to some of them and a

process of some of them that I believe can be of benefit for the Home Based Business

owner.

I can’t over-emphasise the importance of , using them and

continuously developing them to have a sustainable Home Based Business. In this series I

discuss the importance of finding and using your passion and strengths.

The other important self-knowledge and self-analysis requirements that I believe is crucial

is those that have been developed by Simon Sinek and John Maxwell. Let’s discuss why I consider

these as important tools to help you in developing your business.

John Maxwell has developed the concept of dream mappinga)b)

Anything you want to or can achieve in the future must start with a thought or dream. Perhaps

your ideas of developing your Home Based Business are still in the thought or dream stages

at the moment.

The problem we have is not dreaming about the

future; but to . If we

cannot develop these sometimes vague ideas or

concepts into action plans they will disappear. If

this process of them is not being

done in a structured way we will come to the wrong

conclusions and our dreams will not be achieved.

In the above mentioned book John Maxwell guides

us through a process to get clarity about our

.

Getting about your Home Based Business dreams will substantially improve your chances of

having a successful home based business. Therefore, I recommend it as another way on your journey to

self-knowledge to work through Maxwell’s questions. Follow the reference at the bottom to do so.a)b)

Simon Sinek developed the Golden Circle conceptc) d) e). In his

studies he pointed out that the success is not so much dependent

on how or what you are doing but WHY. If the “why” is wrong

then “what” and “how” will not help in leading you to success.

The WHY is the purpose, the cause, belief and the

value system driving you in your home based business. This

helps to explain why some people, organizations or home

based businesses are more innovative, more profitable and

more successful than other businesses.

I strongly believe that this explains one of the main reasons

why 97% of Home Based Businesses are unsuccessful. Most

people start a home based business as a “get rich quick

scheme” or another reason, but with the wrong reason and

the wrong “WHY”.

Get clarity WHY you want to get involved in a home

based business.

You must get involved in the kind of business and, doing the things where you can use

your passion, skills, knowledge and talents to create a value that other people are willing

to buy.

This is the only way in which you

will be driven by a deeper cause,

belief and value systems that will

keep you motivated and operating

at your personal peak

performance. By using this ability

to create value in the lives of other

people that they are willing to pay

for you have the basis of a sound

home based business. Through this

you can earn money.

The home based business owner operates alone. The success of his

business depends on him, only him. The better he knows his own abilities and

use them optimally in his business – the more successful he will be.

Find your WHY-start developing your business with the only deeper cause

and belief system that will create sustainable value for other people as products

or services that they will be willing to pay for. Map your dreams—make them

reality, dream-it-plan-it-do-it and enjoy the success of your home based business.

The next steps in the process to

monetize your WHY will be

discussed in subsequent articles.

References:

ᵃ)John C Maxwell: My Dream Map. An Interactive Companion to Put Your Dream to the Test.

ᵇ) https://www.johnmaxwell.com/store/products/My-Dream-Map.html

ᶜ)Simon Sanek: Start With a Why, How Great Leaders Inspire Everyone to take Action.

ᵈ) http://www.startwithwhy.com

ᵉ) http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

www.dream-it-plan-it-do-it.com